{"id":7816,"date":"2024-06-17T15:09:14","date_gmt":"2024-06-17T13:09:14","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/maximum-un-modele-de-production-alternatif-pour-des-meubles-made-in-france-design\/"},"modified":"2026-02-09T13:18:06","modified_gmt":"2026-02-09T12:18:06","slug":"maximum-un-modele-de-production-alternatif-pour-des-meubles-made-in-france-design","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/maximum-un-modele-de-production-alternatif-pour-des-meubles-made-in-france-design\/","title":{"rendered":"Maximum : Un mod\u00e8le de production alternatif pour des meubles made in France design."},"content":{"rendered":"

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\n \"Maximum\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Maximum<\/h6>\n

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M<\/span>aximum, la marque de mobilier produit exclusivement \u00e0 partir de chutes de productions industrielles, nous ouvre les portes de son histoire, entam\u00e9e il y a bient\u00f4t 10 ans. Une d\u00e9marche alors pionni\u00e8re, qui a donn\u00e9 naissance \u00e0 des produits phares et fascinants comme la chaise Grav\u00eane, la table Clavex ou le r\u00e9cent tabouret Billex. Pr\u00e9sentations avec Alban Tamalet, responsable du d\u00e9veloppement.<\/h4>\n

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\n \"Maximum\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Maximum<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

On pourrait situer la gen\u00e8se de Maximum<\/a><\/span> dans les poubelles de l’Ecole Nationale Sup\u00e9rieure des Arts D\u00e9coratifs non\u00a0?<\/b><\/h3>\n

\u00a0<\/p>\n

Alban Tamalet\u00a0: <\/b>Pr\u00e9cis\u00e9ment.<\/span> Rom\u00e9e de la Bigne et Basile de Gaulle se sont rencontr\u00e9s sur les bancs de l'ENSAD, o\u00f9 ils ont \u00e9tudi\u00e9 respectivement le design objet et le design graphique. Leur projet de fin d'\u00e9tudes s'est b\u00e2ti sur un tas de d\u00e9chets r\u00e9colt\u00e9s au sein de l'\u00e9cole et plus pr\u00e9cis\u00e9ment d'une grande quantit\u00e9 de chute d'un m\u00eame \u00e9chantillon. Cette exp\u00e9rience fondatrice leur a permis de r\u00e9aliser que les d\u00e9chets industriels comme mati\u00e8re premi\u00e8re permettaient de produire des objets en s\u00e9rie, apr\u00e8s les avoir conceptualis\u00e9s.<\/span><\/p>\n

Ils ont cr\u00e9\u00e9 la marque Maximum en 2015, rejoints par leur ami Armand Bernoud, alors dipl\u00f4m\u00e9 de l’EM Lyon en entrepreneuriat.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]

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\n \"Maximum\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Maximum<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Comment d\u00e9finir le concept\u00a0de d\u00e9part de Maximum\u00a0?<\/b><\/h3>\n

\u00a0<\/p>\n

A.T\u00a0:<\/b> L'id\u00e9e \u00e9tait de fabriquer des meubles accessibles financi\u00e8rement, design et personnalisables, made in France et bas\u00e9s sur un mod\u00e8le de production alternatif. Des meubles ayant la m\u00eame qualit\u00e9 de finition que des meubles neufs, mais con\u00e7us \u00e0 partir de chutes de l'industrie et du BTP.<\/span><\/p>\n

L'objectif \u00e9tait de montrer que l'on pouvait produire autrement, sans avoir pour autant les contraintes de l'upcycling.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]

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\n \"Maximum\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Maximum<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Quels ont \u00e9t\u00e9 les premiers produits phares de Maximum\u00a0?<\/b><\/h3>\n

\u00a0<\/p>\n

A.T\u00a0:<\/b> En 2015, les entreprises qui se lan\u00e7aient dans une d\u00e9marche de revalorisation \u00e9taient rares. Il a fallu du temps pour sourcer les mati\u00e8res premi\u00e8res.\u00a0<\/span><\/p>\n

Puis Maximum a lanc\u00e9 ses deux premiers produits\u00a0: la chaise Grav\u00eane, notre best-seller depuis toujours\u00a0; et la table Clavex.<\/span><\/p>\n

Pour la chaise Grav\u00eane, nous r\u00e9cup\u00e9rons les rebus de la production de Servachem, entreprise sp\u00e9cialis\u00e9e dans la micronisation du plastique.<\/span><\/p>\n

La table Clavex, en \u00e9chafaudages hors d’usage et en verre issu d’anciennes fa\u00e7ades d’immeubles, est \u00e9galement l'un de nos produits phares. Elle est pl\u00e9biscit\u00e9e pour son design et son prix accessible.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]

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\n \"Maximum\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Maximum<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Lors du dernier salon Maison & Objet, vous avez pr\u00e9sent\u00e9 Billex, un tabouret en billets de banque qui a suscit\u00e9 la curiosit\u00e9 d'un grand nombre de visiteurs. Racontez-nous son histoire\u2026<\/b><\/h3>\n

\u00a0<\/p>\n

A.T\u00a0:<\/b> La Banque de France, qui broie chaque ann\u00e9e en moyenne cinquante tonnes de billets pr\u00e9sentant des petits d\u00e9fauts, nous a contact\u00e9s pour nous proposer ces pr\u00e9cieux d\u00e9chets. Le billet EverFit\u00ae, mati\u00e8re premi\u00e8re plastifi\u00e9e, compos\u00e9e de fibres de coton et de vernis, nous a tout de suite int\u00e9ress\u00e9s. Pour le petit d\u00e9tail technique\u00a0: le plastique fond et agglom\u00e8re la mati\u00e8re, qui devient alors solide et r\u00e9sistante \u00e0 l'eau. Le billet a \u00e9galement l'avantage d'\u00eatre une mati\u00e8re premi\u00e8re tr\u00e8s communicative, qui parle \u00e0 l'imaginaire collectif et \u00e0 tout le mouvement de l'upcycling.\u00a0<\/span><\/p>\n

La gamme Billex a \u00e9t\u00e9 lanc\u00e9e avec le tabouret, dont la production vient de d\u00e9buter.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]

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\n \t \n \"Maximum\" <\/a>\n <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Maximum<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Quel seront les prochains grands d\u00e9fis de Maximum\u00a0?<\/b><\/h3>\n

\u00a0<\/p>\n

A.T\u00a0: <\/b>Nous sommes en train de cr\u00e9er un mat\u00e9riau, baptis\u00e9 Tissium, \u00e0 partir de fibres de textile effiloch\u00e9es. L'id\u00e9e est de le transformer en plaques et de le proposer \u00e0 tous les fabricants de mobilier, les architectes\u2026<\/span><\/p>\n

Le brevet a \u00e9t\u00e9 d\u00e9pos\u00e9 et nous sommes en train d'acheter \u2026 une usine pr\u00e8s de l'atelier pour accueillir les machines\u00a0!<\/span><\/p>\n

Maximum a \u00e9galement ouvert r\u00e9cemment une agence d\u00e9di\u00e9e \u00e0 l'architecture. Cette nouvelle aventure a d\u00e9but\u00e9 apr\u00e8s un premier projet dans lequel il les verres courbes de Beaubourg ont \u00e9t\u00e9 revaloris\u00e9s.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]

\n
\n \t \n \"Maximum\" <\/a>\n <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Maximum<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

O\u00f9 les produits Maximum sont-ils distribu\u00e9s\u00a0?<\/b><\/h3>\n

\u00a0<\/p>\n

A.T\u00a0: <\/b>Nous travaillons<\/span> beaucoup en B2B mais nous avons aussi des revendeurs. L'un des premiers \u00e0 nous avoir fait confiance est le concept-store Merci, o\u00f9 nous avions install\u00e9 une machine pour produire des chaises Grav\u00eane sur place. Une belle op\u00e9ration.<\/span><\/p>\n

Nous sommes ouverts \u00e0 toutes les bonnes opportunit\u00e9s concernant le d\u00e9veloppement de notre strat\u00e9gie retail.<\/span><\/p>\n

Et nous avons lanc\u00e9 l'an dernier une grande braderie dans notre atelier \u00e0 Ivry-sur-Seine, pour accueillir et rencontrer les particuliers qui aiment la marque et soutiennent notre travail. Le succ\u00e8s et le plaisir d'\u00e9changer durant cette journ\u00e9e ont \u00e9t\u00e9 tels que nous envisageons de renouveler l'exp\u00e9rience chaque ann\u00e9e.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Maximum, la marque de mobilier produit exclusivement \u00e0 partir de chutes de productions industrielles.<\/p>\n","protected":false},"author":17,"featured_media":7817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[286],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7816","news","type-news","status-publish","has-post-thumbnail","hentry","category-pepites-a-lavant-garde"],"acf":[],"yoast_head":"\nMaximum : Un mod\u00e8le de production alternatif pour des meubles made in France design. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximum : Un mod\u00e8le de production alternatif pour des meubles made in France design. - 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