{"id":7869,"date":"2024-06-24T16:53:15","date_gmt":"2024-06-24T14:53:15","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/kiabi-accelere-dans-la-durabilite-en-acquerant-beebs-specialiste-de-la-mode-enfantine-doccasion\/"},"modified":"2026-02-09T13:18:43","modified_gmt":"2026-02-09T12:18:43","slug":"kiabi-accelere-dans-la-durabilite-en-acquerant-beebs-specialiste-de-la-mode-enfantine-doccasion","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/kiabi-accelere-dans-la-durabilite-en-acquerant-beebs-specialiste-de-la-mode-enfantine-doccasion\/","title":{"rendered":"Kiabi acc\u00e9l\u00e8re dans la durabilit\u00e9 en acqu\u00e9rant Beebs, sp\u00e9cialiste de la mode enfantine d&rsquo;occasion."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">K<\/span><span style=\"font-weight: 400;\">iabi intensifie sa pr\u00e9sence sur le march\u00e9 de la mode de seconde main en acqu\u00e9rant Beebs, une application d\u00e9di\u00e9e \u00e0 la vente de produits d&rsquo;occasion pour enfants. Fond\u00e9e en 2020, Beebs a rapidement prosp\u00e9r\u00e9, attirant plus de 2 millions d&rsquo;utilisateurs et affichant 5 millions de produits en vente. Cette op\u00e9ration s&rsquo;inscrit dans la strat\u00e9gie de Kiabi de diversifier son offre via des solutions omnicanales, r\u00e9pondant ainsi \u00e0 une client\u00e8le de plus en plus num\u00e9rique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;acquisition de Beebs est une pierre angulaire de la \u00ab\u00a0Vision 2035\u00a0\u00bb de Kiabi qui ambitionne d&rsquo;int\u00e9grer les principes de durabilit\u00e9 \u00e0 son mod\u00e8le \u00e9conomique. En effet, Kiabi s&rsquo;engage \u00e0 r\u00e9duire de 25 % ses \u00e9missions de carbone et affirme que 70 % de ses produits sont d\u00e9j\u00e0 \u00e9co-con\u00e7us. La marque d\u00e9veloppe \u00e9galement sa propre marketplace de revente CtoC, \u00ab\u00a0Kiabi Seconde Main\u00a0\u00bb, qui offre des incitations financi\u00e8res pour encourager les achats durables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce partenariat marque un tournant pour Kiabi, renfor\u00e7ant son engagement envers les pratiques commerciales responsables et \u00e9largissant son \u00e9cosyst\u00e8me de produits de seconde main, tout en continuant de proposer des solutions accessibles et durables.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb57px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Fond\u00e9e en 2020, Beebs a rapidement prosp\u00e9r\u00e9, attirant plus de 2 millions d&rsquo;utilisateurs et affichant 5 millions de produits en vente.<\/p>\n","protected":false},"author":17,"featured_media":7870,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7869","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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