{"id":7909,"date":"2024-07-01T13:56:57","date_gmt":"2024-07-01T11:56:57","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/temu-et-shein-dans-le-collimateur-de-bruxelles\/"},"modified":"2026-02-09T13:19:08","modified_gmt":"2026-02-09T12:19:08","slug":"temu-et-shein-dans-le-collimateur-de-bruxelles","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/temu-et-shein-dans-le-collimateur-de-bruxelles\/","title":{"rendered":"Temu et Shein dans le collimateur de Bruxelles."},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]L<\/span>a Commission europ\u00e9enne a sollicit\u00e9 des informations aupr\u00e8s de Temu et Shein pour v\u00e9rifier leur conformit\u00e9 aux r\u00e8gles de l’UE sur la protection des consommateurs, notamment les mineurs.<\/p>\n

Ces plateformes chinoises doivent expliquer comment elles permettent le signalement de produits ill\u00e9gaux, \u00e9vitent les interfaces trompeuses, prot\u00e8gent les mineurs, assurent la transparence des recommandations de produits et la tra\u00e7abilit\u00e9 des vendeurs.<\/p>\n

Ces exigences d\u00e9coulent du r\u00e8glement sur les services num\u00e9riques (DSA), en vigueur depuis le 17 f\u00e9vrier. Les r\u00e9ponses des entreprises sont attendues avant le 12 juillet. Temu et Shein ont affirm\u00e9 leur volont\u00e9 de coop\u00e9rer pleinement avec la Commission.<\/p>\n

Bien que ces demandes ne constituent pas encore une accusation formelle, elles repr\u00e9sentent une \u00e9tape pr\u00e9liminaire pouvant mener \u00e0 une enqu\u00eate et \u00e0 des sanctions financi\u00e8res en cas de non-conformit\u00e9. Bruxelles a ajout\u00e9 Temu et Shein \u00e0 la liste des 24 grandes plateformes num\u00e9riques soumises \u00e0 des contr\u00f4les renforc\u00e9s sous le DSA, aux c\u00f4t\u00e9s d’Amazon, AliExpress, Google Shopping, Facebook, X et Instagram.<\/p>\n

Shein, fond\u00e9e en 2012, est souvent critiqu\u00e9e pour ses pratiques sociales et environnementales. Temu, lanc\u00e9 en 2015 comme version internationale de Pinduoduo, propose une vaste gamme de produits \u00e0 bas prix. Des associations de consommateurs ont r\u00e9cemment d\u00e9pos\u00e9 une plainte contre Temu pour manipulation des consommateurs via des interfaces trompeuses.<\/p>\n

Marie-Amandine St\u00e9venin, pr\u00e9sidente de l’UFC-Que Choisir, a affirm\u00e9 que les grandes plateformes ne peuvent plus impun\u00e9ment exploiter les consommateurs et que toute infraction au DSA sera strictement surveill\u00e9e.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb57px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Bruxelles a sollicit\u00e9 des informations aupr\u00e8s de Temu et Shein pour v\u00e9rifier leur conformit\u00e9 aux r\u00e8gles de l’UE sur la protection des consommateurs.<\/p>\n","protected":false},"author":17,"featured_media":7414,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7909","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nTemu et Shein dans le collimateur de Bruxelles. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Temu et Shein dans le collimateur de Bruxelles. - 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