{"id":7915,"date":"2024-07-01T14:29:42","date_gmt":"2024-07-01T12:29:42","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/amazon-lance-une-section-a-bas-prix-pour-rivaliser-avec-temu-et-shein\/"},"modified":"2026-02-09T13:19:09","modified_gmt":"2026-02-09T12:19:09","slug":"amazon-lance-une-section-a-bas-prix-pour-rivaliser-avec-temu-et-shein","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/amazon-lance-une-section-a-bas-prix-pour-rivaliser-avec-temu-et-shein\/","title":{"rendered":"Amazon lance une section \u00e0 bas prix pour rivaliser avec Temu et Shein."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">A<\/span>mazon introduit une nouvelle section sur son site d\u00e9di\u00e9e aux articles de mode et de style de vie \u00e0 bas prix, permettant aux vendeurs chinois d&rsquo;exp\u00e9dier directement aux consommateurs am\u00e9ricains. Annonc\u00e9e lors d&rsquo;une conf\u00e9rence exclusive pour les vendeurs chinois, cette initiative vise \u00e0 contrer la mont\u00e9e en puissance de Temu et Shein, qui attirent de plus en plus de clients am\u00e9ricains avec leurs prix tr\u00e8s bas.<\/p>\n<p>La nouvelle boutique proposera une gamme d&rsquo;articles non marqu\u00e9s \u00e0 moins de 20 $, avec une livraison pr\u00e9vue en neuf \u00e0 onze jours. Amazon pr\u00e9sente cela comme une \u00e9conomie de co\u00fbts pour les vendeurs, leur permettant de tester de nouveaux articles en petites quantit\u00e9s. Ce mod\u00e8le est similaire \u00e0 celui utilis\u00e9 par Shein, qui fabrique \u00e0 la demande.<\/p>\n<p>La nouvelle section devrait \u00eatre op\u00e9rationnelle cet automne, avec des produits accept\u00e9s d\u00e8s la rentr\u00e9e. Amazon continue de renforcer sa pr\u00e9sence en Chine, avec l&rsquo;ouverture d&rsquo;un centre d&rsquo;innovation \u00e0 Shenzhen et la r\u00e9duction des frais pour les v\u00eatements \u00e0 bas prix.<\/p>\n<p>En 2023, les ventes d&rsquo;articles par des vendeurs chinois sur Amazon ont augment\u00e9 de plus de 20 %, et le nombre de marchands r\u00e9alisant plus de 10 millions de dollars de ventes a augment\u00e9 de 30 %.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb57px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Annonc\u00e9e lors d&rsquo;une conf\u00e9rence exclusive pour les vendeurs chinois, cette initiative vise \u00e0 contrer la mont\u00e9e en puissance de Temu et Shein, qui attirent de plus en plus de clients am\u00e9ricains avec leurs prix tr\u00e8s bas.<\/p>\n","protected":false},"author":17,"featured_media":7714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7915","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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