{"id":7991,"date":"2024-09-02T17:17:35","date_gmt":"2024-09-02T15:17:35","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/"},"modified":"2026-02-09T13:19:55","modified_gmt":"2026-02-09T12:19:55","slug":"le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/","title":{"rendered":"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9."},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]

\n
\n \"\" <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

A<\/span>u printemps 2023, <\/span>Pemlab<\/span><\/span><\/a>, le premier temple du bien-\u00eatre intime et menstruel ouvrait ses portes au 101 rue d'Aboukir, \u00e0 Paris. Un peu plus d'un an plus tard, c'est au Bon March\u00e9 que L\u00e9a D\u00e9turche et Julia Veneri ont ouvert un deuxi\u00e8me espace.<\/span><\/h4>\n

\u00ab\u00a0Nous avons beaucoup r\u00e9fl\u00e9chi au concept, \u00e0 l'architecture, \u00e0 la direction artistique, \u00e0 la s\u00e9lection de nos produits pour qu'elle soit la plus experte possible, au choix de nos marques partenaires, au recrutement\u2026, raconte sur son profil Linkedin L\u00e9a D\u00e9turche Co-fondatrice & CEO Pemlab.(\u2026)J'ai tout de suite su qu'ouvrir une boutique dans au Bon Marche, dans cette Maison, qui m'a toujours fascin\u00e9e par son histoire et son prestige, serait pour nous une magnifique opportunit\u00e9 de voir grandir notre petit Temple des femmes, Pemlab\u00a0\u00bb.<\/span><\/p>\n


\n<\/span>\u00ab\u00a0Le Bon March\u00e9, un lieu o\u00f9 l'on casse les codes\u00a0\u00bb<\/b><\/h3>\n

\u00a0<\/p>\n

\u00ab\u00a0Et pour la petite histoire, ajoute L\u00e9a D\u00e9turche, c'est au Bon March\u00e9 que les femmes de la bourgeoisie du 19e si\u00e8cle ont commenc\u00e9 \u00e0 s'\u00e9manciper et go\u00fbter au plaisir de la consommation. Avec sa vision avant-gardiste, Aristide Boucicaut, a accord\u00e9 \u00e0 cette \u00e9poque, une attention particuli\u00e8re aux femmes, souvent n\u00e9glig\u00e9es jusque-l\u00e0 dans le commerce.<\/span>
\n<\/span>Alors que les femmes ne pouvaient se d\u00e9placer seules, sauf pour aller au cimeti\u00e8re ou \u00e0 l'\u00e9glise, il a imagin\u00e9 le service de livraison \u00e0 domicile, leur permettant de ne plus porter de paquets et de venir accompagn\u00e9es.\u00a0<\/span><\/p>\n


\n<\/span>Des milliers de femmes ont \u00e9t\u00e9 embauch\u00e9es, une grande premi\u00e8re \u00e0 une \u00e9poque o\u00f9 la vente est \u00e9tait un m\u00e9tier exclusivement r\u00e9serv\u00e9 aux hommes.<\/span>
\n<\/span>\"Les demoiselles de magasin\" sont vite devenues indispensables pour servir leur client\u00e8le f\u00e9minine et les accompagner dans leurs essayages, <\/span>
\n<\/span>C'est ainsi que les clientes du Bon March\u00e9 ont pu d\u00e9couvrir leur corps, les joies de l'\u00e9l\u00e9gance et de l'apparat et faire leurs premiers achats seules.<\/span>
\n<\/span>Alors, j'esp\u00e8re sinc\u00e8rement qu'en ouvrant un lieu d\u00e9di\u00e9 \u00e0 l'intimit\u00e9 des femmes dans ce lieu unique, nous nous inscrirons dans la continuit\u00e9 des projets novateurs qui font du Bon March\u00e9 un lieu o\u00f9 l'on casse les codes,<\/span> et o\u00f9 l'on \u00e9crit de nouvelles r\u00e8gles\u00a0\u00bb.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Au printemps 2023, Pemlab, le premier temple du bien-\u00eatre intime et menstruel ouvrait ses portes au 101 rue d\u2019Aboukir, \u00e0 Paris.<\/p>\n","protected":false},"author":17,"featured_media":7992,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7991","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers"],"acf":[],"yoast_head":"\nLe second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9. - Altavia\" \/>\n<meta property=\"og:description\" content=\"Au printemps 2023, Pemlab, le premier temple du bien-\u00eatre intime et menstruel ouvrait ses portes au 101 rue d\u2019Aboukir, \u00e0 Paris.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Screenshot_20240722_160314_Instagram-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/\",\"name\":\"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Screenshot_20240722_160314_Instagram-1.jpg\",\"datePublished\":\"2024-09-02T15:17:35+00:00\",\"dateModified\":\"2026-02-09T12:19:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Screenshot_20240722_160314_Instagram-1.jpg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Screenshot_20240722_160314_Instagram-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9. - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9. - Altavia","og_description":"Au printemps 2023, Pemlab, le premier temple du bien-\u00eatre intime et menstruel ouvrait ses portes au 101 rue d\u2019Aboukir, \u00e0 Paris.","og_url":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/","og_site_name":"Altavia","article_modified_time":"2026-02-09T12:19:55+00:00","og_image":[{"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Screenshot_20240722_160314_Instagram-1.jpg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/","url":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/","name":"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9. - Altavia","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Screenshot_20240722_160314_Instagram-1.jpg","datePublished":"2024-09-02T15:17:35+00:00","dateModified":"2026-02-09T12:19:55+00:00","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Screenshot_20240722_160314_Instagram-1.jpg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Screenshot_20240722_160314_Instagram-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/news\/le-second-temple-dedie-au-bien-etre-et-a-la-sante-des-femmes-a-vu-le-jour-au-debut-de-lete-au-sein-du-prestigieux-grand-magasin-le-bon-marche\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/altavia-group.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Le second temple d\u00e9di\u00e9 au bien-\u00eatre et \u00e0 la sant\u00e9 des femmes a vu le jour au d\u00e9but de l\u2019\u00e9t\u00e9, au sein du prestigieux grand magasin Le Bon March\u00e9."}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=7991"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/7992"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=7991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/categories?post=7991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/tags?post=7991"},{"taxonomy":"news-type-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-type-taxonomy?post=7991"},{"taxonomy":"news-topic-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-topic-taxonomy?post=7991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}