{"id":3980,"date":"2024-12-11T17:09:39","date_gmt":"2024-12-11T16:09:39","guid":{"rendered":"https:\/\/altavia-group.com\/innovation\/"},"modified":"2026-03-11T10:29:40","modified_gmt":"2026-03-11T09:29:40","slug":"innovation-commerciale","status":"publish","type":"page","link":"https:\/\/altavia-group.com\/fr\/innovation-commerciale\/","title":{"rendered":"Innovation"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5dd074b wp-block-group-is-layout-constrained\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-top-tablet:5rem;--padding-bottom-tablet:5rem;--padding-top-mobile:5rem;--padding-right-mobile:0rem;--padding-bottom-mobile:5rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155a7c4\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155a6e6\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-090be58fc48f0f8e97664c88b9003432\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69d090155927a\"><strong>Stimuler l\u2019innovation au service de l\u2019avenir, renforcer notre c\u0153ur de m\u00e9tier<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-8e9e45093c8bc790ea46503a6ad453ab\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Notre approche de l\u2019innovation repose sur les technologies, et plus particuli\u00e8rement sur l\u2019IA et la donn\u00e9e. Elle s\u2019articule autour de deux piliers fondamentaux :<\/p>\n\n\n\n<ul style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem);--margin-bottom-desktop:3rem;--margin-bottom-tablet:1rem;--margin-bottom-mobile:1rem\" class=\"wp-block-list has-custom-spacing has-custom-spacing\" id=\"block-69d090155a567\">\n<li><strong>La rupture strat\u00e9gique<\/strong>, qui repense nos modes de travail pour cr\u00e9er de nouvelles sources de valeur et r\u00e9v\u00e9ler des opportunit\u00e9s transformatrices.<\/li>\n\n\n\n<li><strong>Le renforcement op\u00e9rationnel<\/strong>, qui consolide nos fondations, facilite la r\u00e9solution de probl\u00e9matiques complexes, acc\u00e9l\u00e8re les processus et soutient une prise de d\u00e9cision plus intelligente.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-ae98ffa1423e39dc333b6e87cdc9d169\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Ensemble, ces piliers ne se contentent pas de fa\u00e7onner l\u2019avenir : ils cr\u00e9ent une croissance durable et un r\u00e9el impact, convertissant les possibilit\u00e9s en progr\u00e8s durables.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-72190d31 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--margin-top-desktop:8rem;--margin-bottom-desktop:1rem;--margin-top-tablet:5rem;--margin-bottom-tablet:1rem;--margin-top-mobile:3rem;--margin-bottom-mobile:1rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155c0b6\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-left-radius:50px;border-bottom-right-radius:50px;--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155bfd7\">\n<div class=\"wp-block-cover is-light\" style=\"border-radius: 50px; overflow: hidden;\"><img decoding=\"async\" width=\"1318\" height=\"412\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-8610\" alt=\"\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail.png\" data-object-fit=\"cover\" srcset=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail.png 1318w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-300x94.png 300w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-1024x320.png 1024w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-768x240.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-72190d31 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--padding-top-desktop:3rem;--padding-right-desktop:10rem;--padding-bottom-desktop:3rem;--padding-left-desktop:10rem;--padding-top-tablet:2rem;--padding-right-tablet:5rem;--padding-bottom-tablet:2rem;--padding-left-tablet:5rem;--padding-top-mobile:3rem;--padding-right-mobile:3rem;--padding-bottom-mobile:3rem;--padding-left-mobile:3rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155b40c\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-502ff980c8e0a96a8fa5ae590b9c5e7b\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69d090155b0d1\"><strong>Strat\u00e9gie IA d\u2019Altavia : renforcer notre efficacit\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-8182d252e2720d794e160b04454f7cf4\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Depuis 2023, nous avons mis en place une politique de s\u00e9curit\u00e9 d\u00e9di\u00e9e \u00e0 l\u2019IA \u00e0 l\u2019\u00e9chelle du Groupe, accompagn\u00e9e d\u2019un processus standardis\u00e9 pour int\u00e9grer de nouveaux outils dans notre r\u00e9f\u00e9rentiel. Aucune solution n\u2019est d\u00e9ploy\u00e9e dans nos Business Units sans validation pr\u00e9alable par nos \u00e9quipes cybers\u00e9curit\u00e9 et juridiques, conform\u00e9ment \u00e0 notre protocole d\u2019audit IA.<br><br>Nous sommes convaincus que l\u2019IA agentique constitue un levier important de productivit\u00e9 pour l\u2019ensemble du Groupe. Plusieurs cas d\u2019usage sont d\u00e9j\u00e0 en phase de test, tandis que nous continuons de structurer nos bases de donn\u00e9es et nos r\u00e9f\u00e9rentiels pour accompagner les futurs d\u00e9ploiements.<br><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5dd074b wp-block-group-is-layout-constrained\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155c50e\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155c468\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-9e87e4d8d2e437c024b9fd9d12142799\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69d090155c2b7\"><strong><strong><strong><strong><strong>Co-innovation avec nos clients<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-59eade59a60aa2606cd91016913b6b3e\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Nous engageons nos clients \u00e0 chaque \u00e9tape de nos projets d\u2019innovation afin de garantir des solutions adapt\u00e9es \u00e0 leurs besoins sp\u00e9cifiques.<\/p>\n\n\n\n<p style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Le processus commence par une vision partag\u00e9e, co-construite pour aligner les objectifs et valider la pertinence des premi\u00e8res id\u00e9es. Nous passons ensuite rapidement \u00e0 une preuve de concept (PoC), afin d\u2019\u00e9valuer la faisabilit\u00e9 et de recueillir les retours du public cible.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-ffe4730583942789f7e114ccb1424fa2\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Une fois valid\u00e9e, la PoC est transform\u00e9e en MVP pour permettre un d\u00e9ploiement \u00e0 grande \u00e9chelle.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-bottom-tablet:6rem;--padding-top-mobile:6rem;--padding-right-mobile:0rem;--padding-bottom-mobile:6rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155ccfd\">\n<div class=\"wp-block-group container has-custom-position has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--padding-right-desktop:8%;--padding-left-desktop:8%;--margin-right-tablet:auto;--margin-left-tablet:auto;--padding-right-tablet:0rem;--padding-left-tablet:0rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155cc0d\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color wp-elements-c84a22c1c42a721d045d7eefdddf42d8\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69d090155c6a2\"><strong>Un agent IA pour tous. Et pour les marketeurs ?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-82a50a9c0a2d748c453daf210a3bd8f9\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Notre ambition : fournir \u00e0 nos clients un agent intelligent capable de piloter leurs campagnes print.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-81b6253a3ebab38ae839fff9636e6f9f\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Propuls\u00e9e par Kazaar, notre plateforme de marketing automation red\u00e9finit l\u2019ex\u00e9cution marketing en int\u00e9grant des flux de travail transparents, une tarification en temps r\u00e9el et des pratiques conformes au d\u00e9veloppement durable. Con\u00e7ue pour permettre aux d\u00e9taillants et aux marques de s\u2019\u00e9panouir, elle rationalise les op\u00e9rations, stimule la productivit\u00e9 et produit des r\u00e9sultats mesurables, garantissant ainsi un avantage concurrentiel sur un march\u00e9 en constante \u00e9volution.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-d6ee9ef1a041d5299fda45c5732e7f63\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Laissez un agent IA vous accompagner dans la cr\u00e9ation de vos briefs, en les enrichissant d\u2019inspirations cr\u00e9atives, en s\u00e9lectionnant les meilleurs supports \u00e0 produire et en proposant des plans d\u2019action pour optimiser votre budget et r\u00e9duire votre impact environnemental.<\/p>\n\n\n\n<a href=\"https:\/\/kazaar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"wp-block-group simple-link has-custom-spacing has-custom-position has-link has-global-padding is-layout-constrained wp-container-core-group-is-layout-639b5052 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:3rem;--margin-right-desktop:0rem;--margin-left-desktop:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155cb87\"><div class=\"wp-block-group simple-link has-custom-spacing has-custom-position has-link has-custom-spacing has-custom-position\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:3rem;--margin-right-desktop:0rem;--margin-left-desktop:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position simple-link is-nowrap is-layout-flex wp-container-core-group-is-layout-8acbb40a wp-block-group-is-layout-flex\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position icon icon-arrow-right has-custom-dimensions has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--width-desktop:50px;--height-desktop:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1c701fd06b78b74891c2c2bdc70ac6e5\" style=\"margin-bottom:0;font-size:1.6rem\">En savoir plus<\/p>\n<\/div>\n<\/div><\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:1rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155dc86\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--8);--margin-top-desktop:5rem;--margin-right-desktop:8%;--margin-bottom-desktop:5rem;--margin-left-desktop:8%;--margin-top-tablet:7rem;--margin-right-tablet:0rem;--margin-bottom-tablet:4rem;--margin-left-tablet:0rem;--margin-top-mobile:7rem;--margin-right-mobile:0rem;--margin-bottom-mobile:5rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155dc1d\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7c51ff51882bbc226d5c94e034187108\" style=\"margin-bottom:var(--wp--preset--spacing--4)\"><strong><strong>La performance retail au c\u0153ur de l\u2019innovation<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e267a24d29b6c4fc17e56203120b5aff\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">De la mesure de l\u2019efficacit\u00e9 des communications en point de vente, \u00e0 la cr\u00e9ation de workflows cr\u00e9atifs pilot\u00e9s par la donn\u00e9e pour maximiser la performance des assets, en passant par l\u2019optimisation de la planification et de l\u2019ex\u00e9cution du retail media \u2014 nous menons des projets d\u2019innovation concrets, con\u00e7us pour renforcer l\u2019efficacit\u00e9 op\u00e9rationnelle et g\u00e9n\u00e9rer des r\u00e9sultats mesurables.<br><br>Int\u00e9ress\u00e9(e) ?<strong> Contactez-nous pour rejoindre ces initiatives ou partager vos enjeux.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:5rem;--margin-top-tablet:3rem;--margin-top-mobile:3rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d090155db9b\">\n<a href=\"\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69d090155daf6\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69d090155d99e\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stimuler l\u2019innovation au service de l\u2019avenir, renforcer notre c\u0153ur de m\u00e9tier Notre approche de l\u2019innovation repose sur les technologies, et plus particuli\u00e8rement sur l\u2019IA et la donn\u00e9e. Elle s\u2019articule autour de deux piliers fondamentaux : Ensemble, ces piliers ne se contentent pas de fa\u00e7onner l\u2019avenir : ils cr\u00e9ent une croissance durable et un r\u00e9el impact,&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/altavia-group.com\/fr\/innovation-commerciale\/\" title=\"LireInnovation\">En savoir plus \u00bb<\/a><\/p>\n","protected":false},"author":10,"featured_media":10273,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"class_list":["post-3980","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Commerciale - R\u00e9inventer le Retail - Altavia<\/title>\n<meta name=\"description\" content=\"Altavia stimule l&#039;innovation commerciale avec des solutions cr\u00e9atives et data-driven pour transformer l\u2019exp\u00e9rience d\u2019achat et acc\u00e9l\u00e9rer la performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Commerciale - 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