{"id":3536,"date":"2024-12-11T16:59:46","date_gmt":"2024-12-11T15:59:46","guid":{"rendered":"https:\/\/altavia-group.com\/practices\/marketing-performance\/"},"modified":"2026-03-27T15:03:48","modified_gmt":"2026-03-27T14:03:48","slug":"performance-marketing","status":"publish","type":"practice","link":"https:\/\/altavia-group.com\/fr\/practices\/performance-marketing\/","title":{"rendered":"Performance Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:10rem;--margin-right-desktop:8%;--margin-bottom-desktop:10rem;--margin-left-desktop:8%;--margin-top-tablet:5rem;--margin-right-tablet:auto;--margin-bottom-tablet:5rem;--margin-left-tablet:auto;--margin-top-mobile:5rem;--margin-right-mobile:auto;--margin-bottom-mobile:5rem;--margin-left-mobile:auto;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f400b06\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-0cb50786417eab7c2b1bb6cabf17427c\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69ea94f3f415b\"><strong>Aligner strat\u00e9gie, data et impact<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Nous adoptons une approche de la publicit\u00e9 digitale r\u00e9solument tourn\u00e9e vers les r\u00e9sultats, o\u00f9 chaque campagne est finement ajust\u00e9e pour g\u00e9n\u00e9rer des indicateurs mesurables &#8211; qu&rsquo;il s&rsquo;agisse de stimuler les ventes, de g\u00e9n\u00e9rer des devis, d&rsquo;augmenter les t\u00e9l\u00e9chargements ou de booster les clics strat\u00e9giques.<\/p>\n<\/div>\n\n\n<div id=\"block_1e867a451601235bf41df16c3972ed3b\" class=\"block-sliderbusinesscases\">\n    <div class=\"block-sliderbusinesscases-header\">\n        <h3 class=\"block-sliderbusinesscases-header-text\">Cas de Performance Marketing<\/h3>\n        <div class=\"business-case-archive-filters-buttons-wrap\">\n    <form method=\"GET\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\">\n        <div class=\"business-case-archive-filters-buttons d-flex flex-wrap gap-3\">\n            <div class=\"business-case-archive-filters-buttons-type d-flex gap-2\">\n                <button\n                    class=\"button button-news\"\n                    role=\"button\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#practice-taxonomy-block_1e867a451601235bf41df16c3972ed3b\"\n                >\n                    Practices                <\/button>\n                <button\n                    class=\"button button-news\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#industry-taxonomy-block_1e867a451601235bf41df16c3972ed3b\"\n                >\n                    Industries                <\/button>\n            <button\n                class=\"button button-news\"\n                type=\"button\"\n                data-bs-toggle=\"offcanvas\"\n                data-bs-target=\"#country-taxonomy-block_1e867a451601235bf41df16c3972ed3b\"\n            >\n                Countries            <\/button>\n                    <\/div>\n                    <button\n                type=\"button\"\n                class=\"business-case-archive-filters-actions-button js-filters-reset-archive-business-cases\"\n                data-anchor=\"business-cases-anchor\"\n            >\n                R\u00e9initialiser les filtres            <\/button>\n                <\/div>\n    <\/form>\n<\/div>\n\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"practice-taxonomy-block_1e867a451601235bf41df16c3972ed3b\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-practices\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Practices        [<span class=\"js-filters-count-result-practices\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-practices\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Activation\">\n      Activation (8)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"activation-fr\"\n           data-term-slug=\"activation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Category Management\">\n      Category Management (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"category-management-fr\"\n           data-term-slug=\"category-management-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Complex Project\">\n      Complex Project (4)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"complex-project\"\n           data-term-slug=\"complex-project\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Consulting\">\n      Consulting (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"consulting\"\n           data-term-slug=\"consulting\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Content Factory\">\n      Content Factory (6)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"content-factory-fr\"\n           data-term-slug=\"content-factory-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Digital In Store\">\n      Digital In Store (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"digital-instore-fr\"\n           data-term-slug=\"digital-instore-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazaar Automation Platform\">\n      Kazaar Automation Platform (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"kazaar-automation-platform\"\n           data-term-slug=\"kazaar-automation-platform\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Permanente\">\n      PLV Permanente (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-permanente\"\n           data-term-slug=\"plv-permanente\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Temporaire et Visual Merchandising\">\n      PLV Temporaire et Visual Merchandising (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-temporaire-et-visual-merchandising\"\n           data-term-slug=\"plv-temporaire-et-visual-merchandising\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Performance Marketing\">\n      Performance Marketing (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"performance-marketing\"\n           data-term-slug=\"performance-marketing\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail Consulting\">\n      Retail Consulting (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"retail-consulting-fr\"\n           data-term-slug=\"retail-consulting-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Store Design\">\n      Store Design (11)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"store-design-fr\"\n           data-term-slug=\"store-design-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"industry-taxonomy-block_1e867a451601235bf41df16c3972ed3b\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-industries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Industries        [<span class=\"js-filters-count-result-industries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-industries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Automobile\">\n      Automobile (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"automobile-fr\"\n           data-term-slug=\"automobile-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Banque\">\n      Banque    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"banque-fr\"\n           data-term-slug=\"banque-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Beaut\u00e9\">\n      Beaut\u00e9 (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"beaute-fr\"\n           data-term-slug=\"beaute-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bien de grande consommation\">\n      Bien de grande consommation (10)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"bien-de-grande-consommation-fr\"\n           data-term-slug=\"bien-de-grande-consommation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Immobilier\">\n      Immobilier (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"immobilier-fr\"\n           data-term-slug=\"immobilier-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Luxe\">\n      Luxe (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"luxe-fr\"\n           data-term-slug=\"luxe-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail\">\n      Retail (20)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"retail-fr\"\n           data-term-slug=\"retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Sant\u00e9 et bien-\u00eatre\">\n      Sant\u00e9 et bien-\u00eatre (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"sante-et-bien-etre-fr\"\n           data-term-slug=\"sante-et-bien-etre-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Travel Retail\">\n      Travel Retail (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"travel-retail-fr\"\n           data-term-slug=\"travel-retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9nergie\">\n      \u00c9nergie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"energie-fr\"\n           data-term-slug=\"energie-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"country-taxonomy-block_1e867a451601235bf41df16c3972ed3b\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-countries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Countries        [<span class=\"js-filters-count-result-countries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-countries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n      <div class=\"accordion\" id=\"accordion-filter-countries\">\n          \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-374\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-374\"\n                >\n                    Afrique                <\/button>\n              <\/div>\n\n              <div id=\"panel-374\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Maroc\">\n      Maroc    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"maroc\"\n           data-term-slug=\"maroc\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-138\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-138\"\n                >\n                    Am\u00e9riques                <\/button>\n              <\/div>\n\n              <div id=\"panel-138\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Canada\">\n      Canada    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"canada-fr\"\n           data-term-slug=\"canada-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9tats-Unis\">\n      \u00c9tats-Unis    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"etats-unis\"\n           data-term-slug=\"etats-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mexique\">\n      Mexique    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"mexique\"\n           data-term-slug=\"mexique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-140\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-140\"\n                >\n                    Asie                <\/button>\n              <\/div>\n\n              <div id=\"panel-140\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Arabie Saoudite\">\n      Arabie Saoudite (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"arabie-saoudite\"\n           data-term-slug=\"arabie-saoudite\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bahre\u00efn\">\n      Bahre\u00efn    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bahrein\"\n           data-term-slug=\"bahrein\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Chine\">\n      Chine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"chine\"\n           data-term-slug=\"chine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Cor\u00e9e du sud\">\n      Cor\u00e9e du sud    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"coree-du-sud\"\n           data-term-slug=\"coree-du-sud\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Emirats Arabes Unis\">\n      Emirats Arabes Unis (7)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"emirats-arabes-unis\"\n           data-term-slug=\"emirats-arabes-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hong Kong\">\n      Hong Kong    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hong-kong\"\n           data-term-slug=\"hong-kong\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Isra\u00ebl\">\n      Isra\u00ebl    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"israel-fr\"\n           data-term-slug=\"israel-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Japon\">\n      Japon    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"japon\"\n           data-term-slug=\"japon\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazakhstan\">\n      Kazakhstan    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kazakhstan\"\n           data-term-slug=\"kazakhstan\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kowe\u00eft\">\n      Kowe\u00eft    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"koweit\"\n           data-term-slug=\"koweit\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Oman\">\n      Oman    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"oman\"\n           data-term-slug=\"oman\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Qatar\">\n      Qatar    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"qatar\"\n           data-term-slug=\"qatar\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Singapour\">\n      Singapour    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"singapour\"\n           data-term-slug=\"singapour\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Turquie\">\n      Turquie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"turquie\"\n           data-term-slug=\"turquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-150\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-150\"\n                >\n                    Europe                <\/button>\n              <\/div>\n\n              <div id=\"panel-150\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Allemagne\">\n      Allemagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"allemagne\"\n           data-term-slug=\"allemagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Autriche\">\n      Autriche    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"autriche\"\n           data-term-slug=\"autriche\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Belgique\">\n      Belgique (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"belgique\"\n           data-term-slug=\"belgique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bosnie-Herz\u00e9govine\">\n      Bosnie-Herz\u00e9govine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bosnie-herzegovine\"\n           data-term-slug=\"bosnie-herzegovine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bulgarie\">\n      Bulgarie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bulgarie\"\n           data-term-slug=\"bulgarie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Croatie\">\n      Croatie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"croatie\"\n           data-term-slug=\"croatie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Danemark\">\n      Danemark    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"danemark\"\n           data-term-slug=\"danemark\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Espagne\">\n      Espagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"espagne\"\n           data-term-slug=\"espagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Estonie\">\n      Estonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"estonie\"\n           data-term-slug=\"estonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Finlande\">\n      Finlande    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"finlande\"\n           data-term-slug=\"finlande\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"France\">\n      France (19)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"france-fr\"\n           data-term-slug=\"france-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Gr\u00e8ce\">\n      Gr\u00e8ce    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"grece\"\n           data-term-slug=\"grece\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hongrie\">\n      Hongrie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hongrie\"\n           data-term-slug=\"hongrie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Italie\">\n      Italie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"italie\"\n           data-term-slug=\"italie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kosovo\">\n      Kosovo    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kosovo\"\n           data-term-slug=\"kosovo\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lettonie\">\n      Lettonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lettonie\"\n           data-term-slug=\"lettonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lituanie\">\n      Lituanie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lituanie\"\n           data-term-slug=\"lituanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mac\u00e9doine du Nord\">\n      Mac\u00e9doine du Nord    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"macedoine-du-nord\"\n           data-term-slug=\"macedoine-du-nord\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mont\u00e9n\u00e9gro\">\n      Mont\u00e9n\u00e9gro    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"montenegro\"\n           data-term-slug=\"montenegro\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Norv\u00e8ge\">\n      Norv\u00e8ge    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"norvege\"\n           data-term-slug=\"norvege\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pays-bas\">\n      Pays-bas    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pays-bas\"\n           data-term-slug=\"pays-bas\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pologne\">\n      Pologne (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pologne\"\n           data-term-slug=\"pologne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Portugal\">\n      Portugal    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"portugal-fr\"\n           data-term-slug=\"portugal-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"R\u00e9publique Tch\u00e8que\">\n      R\u00e9publique Tch\u00e8que    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"republique-tchequ\"\n           data-term-slug=\"republique-tchequ\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Roumanie\">\n      Roumanie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"roumanie\"\n           data-term-slug=\"roumanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Royaume-Uni\">\n      Royaume-Uni (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"royaume-uni\"\n           data-term-slug=\"royaume-uni\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Serbie\">\n      Serbie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"serbie\"\n           data-term-slug=\"serbie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slovaquie\">\n      Slovaquie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovaquie\"\n           data-term-slug=\"slovaquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slov\u00e9nie\">\n      Slov\u00e9nie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovenie\"\n           data-term-slug=\"slovenie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Su\u00e8de\">\n      Su\u00e8de    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suede\"\n           data-term-slug=\"suede\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Suisse\">\n      Suisse    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suisse\"\n           data-term-slug=\"suisse\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Ukraine\">\n      Ukraine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"ukraine-fr\"\n           data-term-slug=\"ukraine-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                      <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n    <\/div>\n    <div class=\"js-businesscases-slider-container\">\n    <div class=\"swiper swiper-visible js-swiper-block-businesscaseslider mb-6\">\n        <div class=\"swiper-wrapper\">\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"monde\"\n                    data-practices=\"performance-marketing\"\n                    data-industries=\"bien-de-grande-consommation-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/international-beverage-say-it-taste-it\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/10\/Caorunn_2_Copy-of-SOCIAL_PHONE-720x720.png);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">International Beverage<\/div>\n        <div class=\"work-card-subtitle\">Say It, Taste It<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Monde                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Bien de grande consommation                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Performance Marketing                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Caorunn Gin, marque \u00e9cossaise de gin premium, faisait face \u00e0 deux d\u00e9fis majeurs apr\u00e8s la pand\u00e9mie : la diminution de d\u00e9gustations en pr\u00e9sentiel et un nom de marque que les consommateurs avaient souvent du mal \u00e0 prononcer. Pour r\u00e9pondre \u00e0 ces enjeux et stimuler l\u2019essai du produit,        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"monde\"\n                    data-practices=\"performance-marketing\"\n                    data-industries=\"luxe-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/krug-riz-etoiles-et-champagne-le-voyage-culinaire-singulier-de-krug\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/09\/1_visuel-header-article-magazine-champmarket-krug-single-ingredient-rizthme-ql8p3b5eokd2oj80d3cn5dsmy6j4zpena4xf571iyg-gigapixel-scale-4_00x-720x720.jpg);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">Krug<\/div>\n        <div class=\"work-card-subtitle\">Riz, \u00c9toiles et Champagne : le voyage culinaire singulier de Krug\r\n<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Monde                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Luxe                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Performance Marketing                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Krug, la maison de champagne institutionelle, poursuit sa tradition de c\u00e9l\u00e9bration de l\u2019individualit\u00e9 avec un rendez-vous culinaire annuel consacr\u00e9 \u00e0 un ingr\u00e9dient unique. En 2023, le riz a \u00e9t\u00e9 choisi comme fil conducteur, invitant des chefs du monde entier \u00e0 le r\u00e9interpr\u00e9ter \u00e0 t        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"monde\"\n                    data-practices=\"performance-marketing\"\n                    data-industries=\"bien-de-grande-consommation-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/mccain-born-to-share-une-plateforme-mondiale-adaptee-au-moyen-orient\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/10\/McCain_DSC00257-720x720.jpg);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">McCain<\/div>\n        <div class=\"work-card-subtitle\">Born to Share, une plateforme mondiale adapt\u00e9e au Moyen-Orien<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Monde                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Bien de grande consommation                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Performance Marketing                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            McCain, leader mondial des produits surgel\u00e9s, souhaitait renforcer la notori\u00e9t\u00e9 de sa marque sur les march\u00e9s internationaux en lan\u00e7ant une campagne f\u00e9d\u00e9ratrice ancr\u00e9e dans son objectif fondamental. Au Moyen-Orient, l&rsquo;ambition \u00e9tait de faire r\u00e9sonner cette vision mondiale au nivea        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <p class=\"block-sliderbusinesscases-empty js-businesscases-slider-empty mb-6\" style=\"display: none;\" role=\"status\">\n        Aucun cas d&#039;affaires ne correspond aux filtres s\u00e9lectionn\u00e9s.    <\/p>\n    <\/div>\n            <a\n                class=\"simple-link block-sliderbusinesscases-see-all\"\n                href=\"\/fr\/business-cases\"\n                target=\"\"\n        >\n            <i class=\"icon icon-arrow-right\"><\/i>\n            Voir tous nos cas clients        <\/a>\n    <\/div>\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5dd074b wp-block-group-is-layout-constrained\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f45110b\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f451021\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-4d22ac7b41ba6aa4d17783bf00976c93\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69ea94f450eef\"><strong>Couverture int\u00e9grale du parcours client<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-562eceaea02df64fef33d6711354b4bf\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Nos services de performance marketing engagent les clients \u00e0 chaque \u00e9tape de leur parcours : prise de conscience, r\u00e9flexion, prise de d\u00e9cision, achat et au-del\u00e0. En ciblant les points de contact critiques, nous nous assurons que votre marque \u00e9tablit un lien tangible avec le public, tout en favorisant les conversions et en encourageant une fid\u00e9lisation \u00e0 long terme. Cette approche holistique fait de vos efforts marketing des actions non seulement efficaces mais aussi favorables au d\u00e9veloppement durable.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-bottom-tablet:6rem;--padding-top-mobile:6rem;--padding-right-mobile:0rem;--padding-bottom-mobile:6rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f45225f\">\n<div class=\"wp-block-group container has-custom-position has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--padding-right-desktop:8%;--padding-left-desktop:8%;--margin-right-tablet:auto;--margin-left-tablet:auto;--padding-right-tablet:0rem;--padding-left-tablet:0rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f452182\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color wp-elements-922641eb9b10dffeeb86686262788c13\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69ea94f451dc9\"><strong><strong>La pr\u00e9cision gr\u00e2ce aux donn\u00e9es<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-527cf118e5c1c02da71e29a2926f664c\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Les donn\u00e9es sont au c\u0153ur de notre d\u00e9marche. Notre expertise en mati\u00e8re d\u2019attribution fond\u00e9e sur les donn\u00e9es et de mod\u00e9lisation des performances nous permet de mesurer l\u2019impact exact de chaque campagne, d\u2019identifier ce qui fonctionne et d\u2019affiner les strat\u00e9gies en temps r\u00e9el. Chaque euro d\u00e9pens\u00e9 est optimis\u00e9 pour un retour sur investissement maximal, afin de fournir \u00e0 votre entreprise des informations exploitables qui produisent des r\u00e9sultats.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-65be0c58e623a58b2752f760000b94e3\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5dd074b wp-block-group-is-layout-constrained\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f452dc7\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f452cab\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-b7759a29e8019f1a8eaa81a6a6325e89\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69ea94f452a60\"><strong>Performance de marque et int\u00e9gration de mesures<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-c57d80331a07b03b3a4fe24d72fa85c5\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Nous savons combien la strat\u00e9gie de marque influe sur la performance marketing. Nos strat\u00e9gies mod\u00e9lisent la mani\u00e8re dont les efforts de strat\u00e9gie de marque fa\u00e7onnent vos campagnes. Elles identifient \u00e9galement les opportunit\u00e9s de capitaliser sur les activit\u00e9s de strat\u00e9gie de marque de vos concurrents. Cette int\u00e9gration garantit que les r\u00e9sultats de votre performance marketing sont amplifi\u00e9s et strat\u00e9giquement align\u00e9s sur l\u2019identit\u00e9 de votre marque.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-bottom-tablet:6rem;--padding-top-mobile:6rem;--padding-right-mobile:0rem;--padding-bottom-mobile:6rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f4537a1\">\n<div class=\"wp-block-group container has-custom-position has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--padding-right-desktop:8%;--padding-left-desktop:8%;--margin-right-tablet:auto;--margin-left-tablet:auto;--padding-right-tablet:0rem;--padding-left-tablet:0rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f4536ad\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color wp-elements-922641eb9b10dffeeb86686262788c13\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69ea94f453289\"><strong>Une \u00e9quipe d\u2019experts, connect\u00e9s \u00e0 l\u2019\u00e9chelle mondiale<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-527cf118e5c1c02da71e29a2926f664c\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Fort d&rsquo;une \u00e9quipe de 70 professionnels et d&rsquo;une exp\u00e9rience av\u00e9r\u00e9e dans la gestion de campagnes \u00e0 l&rsquo;\u00e9chelle mondiale, nous apportons \u00e0 chaque projet une perspective globale ainsi qu&rsquo;une expertise approfondie. Nos sp\u00e9cialistes couvrent tous les aspects de la performance marketing, alliant insights strat\u00e9giques et excellence dans l&rsquo;ex\u00e9cution pour livrer des campagnes ax\u00e9es sur les r\u00e9sultats, adapt\u00e9es \u00e0 vos besoins.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-65be0c58e623a58b2752f760000b94e3\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f454b0e\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--8);--margin-top-desktop:5rem;--margin-right-desktop:9%;--margin-bottom-desktop:5rem;--margin-left-desktop:9%;--margin-top-tablet:7rem;--margin-right-tablet:auto;--margin-bottom-tablet:4rem;--margin-left-tablet:auto;--margin-top-mobile:7rem;--margin-right-mobile:auto;--margin-bottom-mobile:5rem;--margin-left-mobile:auto;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f454ab3\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-e1321b979d2bd151355399470191b451\" style=\"margin-bottom:var(--wp--preset--spacing--4)\"><strong>Des r\u00e9sultats \u00e0 la hauteur de vos attentes<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a659d92a0e789b51b3b80e8b6ed0c1ee\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Nous nous engageons \u00e0 rendre des comptes et \u00e0 fournir des r\u00e9sultats mesurables. Notre mod\u00e8le de r\u00e9mun\u00e9ration bas\u00e9 sur les performances lie directement notre r\u00e9ussite \u00e0 la v\u00f4tre. Il garantit que chacune de nos actions g\u00e9n\u00e8re une valeur r\u00e9elle. Nous ne nous contentons pas de vous promettre des r\u00e9sultats. Nous vous les obtenons.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1875c6c1d1900c9394d3a5ac58396825\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\"><\/p>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:5rem;--margin-top-tablet:3rem;--margin-top-mobile:3rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f454a1d\">\n<a href=\"\/fr\/contact\" class=\"wp-block-group has-custom-spacing has-custom-position is-content-justification-left has-link has-global-padding is-layout-constrained wp-container-core-group-is-layout-417067bb wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:5rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69ea94f45497e\"><div class=\"wp-block-group has-custom-spacing has-custom-position is-content-justification-left has-link has-custom-spacing has-custom-position\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:5rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position button is-nowrap is-layout-flex wp-container-core-group-is-layout-c0d5ccf6 wp-block-group-is-layout-flex\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position icon icon-talk has-custom-dimensions has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--width-desktop:20px;--height-desktop:20px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2830f0e2e0862e98df5d4891978dfafb\" style=\"margin-bottom:0;font-size:1.6rem\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/div><\/a>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":9646,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"practice-taxonomy":[225],"class_list":["post-3536","practice","type-practice","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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