{"id":3541,"date":"2024-12-11T16:58:02","date_gmt":"2024-12-11T15:58:02","guid":{"rendered":"https:\/\/altavia-group.com\/practices\/category-management\/"},"modified":"2026-03-30T16:30:02","modified_gmt":"2026-03-30T15:30:02","slug":"category-management","status":"publish","type":"practice","link":"https:\/\/altavia-group.com\/fr\/practices\/category-management\/","title":{"rendered":"Category Management"},"content":{"rendered":"\n
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Harmoniser la gestion de cat\u00e9gories avec le march\u00e9, pour un impact produit maximal<\/strong><\/h2>\n\n\n\n

Notre approche allie des informations fond\u00e9es sur des donn\u00e9es, des analyses de march\u00e9 et des assortiments de produits cibl\u00e9s pour r\u00e9pondre aux demandes des consommateurs et aux tendances du march\u00e9. En optimisant l\u2019espace, la planification des stocks et les strat\u00e9gies promotionnelles, nous cr\u00e9ons des s\u00e9lections \u00e9quilibr\u00e9es et attrayantes qui r\u00e9pondent aux besoins des consommateurs et rehaussent l\u2019exp\u00e9rience globale d\u2019achat.
Nous adaptons nos offres de produits aux profils des consommateurs et \u00e0 leurs comportements d\u2019achat. Nous aidons ainsi les marques \u00e0 \u00e9tablir des strat\u00e9gies de cat\u00e9gorie efficaces qui stimulent la croissance des recettes, renforcent la satisfaction des clients et fid\u00e9lisent durablement les consommateurs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Gestion intelligente des cat\u00e9gories<\/strong><\/strong>
Accro\u00eetre le chiffre d’affaires et la fid\u00e9lisation<\/strong><\/h2>\n\n\n\n

Une gestion strat\u00e9gique des cat\u00e9gories est essentielle pour aligner les offres de produits sur les demandes des consommateurs et les tendances du march\u00e9.<\/strong> Un rapport r\u00e9cent de McKinsey & Company souligne qu\u2019une gestion efficace des cat\u00e9gories peut conduire \u00e0 une hausse de 1 % du co\u00fbt des marchandises vendues. Cela correspond \u00e0 une augmentation moyenne de l’EBITDA de plus de 18 %. En tirant parti d\u2019informations fond\u00e9es sur des donn\u00e9es et d\u2019assortiments de produits optimis\u00e9s, les d\u00e9taillants augmentent la satisfaction des clients et la croissance de leur chiffre d\u2019affaires. Adapter les cat\u00e9gories aux comportements d\u2019achat et aux profils des consommateurs cr\u00e9e une exp\u00e9rience fluide qui renforce la fid\u00e9lisation et produit des r\u00e9sultats mesurables.<\/p>\n\n\n\n

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Let’s talk<\/p>\n\n<\/div>\n\n<\/div><\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\n Un mot de <\/div>\n \n
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Hugo Vanderschaegh<\/div>\n
Managing partner chez ODG & DG d’Altavia Travel Retail <\/div>\n <\/div>\n <\/div>\n
\n Stimulez la performance de vos produits et la fid\u00e9lisation de vos clients gr\u00e2ce \u00e0 une gestion de cat\u00e9gories bas\u00e9e sur les donn\u00e9es. Notre strat\u00e9gie consiste \u00e0 aligner les offres sur les tendances de consommation, en optimisant l\u2019espace et l\u2019assortiment pour obtenir des r\u00e9sultats impactants et g\u00e9n\u00e9rateurs de recettes. <\/div>\n <\/div>\n
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\n \n\n <\/i>\n Let’s Talk<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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