{"id":2493,"date":"2025-02-24T17:37:45","date_gmt":"2025-02-24T16:37:45","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=2493"},"modified":"2026-03-27T11:33:21","modified_gmt":"2026-03-27T10:33:21","slug":"kp-snacks-a-retail-transformation-to-own-the-aisle","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/it\/business-cases\/kp-snacks-a-retail-transformation-to-own-the-aisle\/","title":{"rendered":"KP SNACKS: A retail transformation to own the aisle"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-0995ed7d7ad35323c2d1dbc36205f112\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><style id=\"block-6a6621cc93abf-spacing-styles\">#block-6a6621cc93abf.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc93abf.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621cc93abf.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7eefe35 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621cc93abf\"><style id=\"block-6a6621cc920b4-spacing-styles\">#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px !important;}}@media (max-width: 767px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-akk2blocks-slider-block swiper swiper-7b3d36bc-91d5-42fa-8b42-f374c268891d has-custom-spacing has-custom-spacing\" data-slides-per-view=\"3\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"false\" data-show-navigation-tablet=\"true\" data-show-navigation-mobile=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-pagination-position=\"center\" data-pagination-position-tablet=\"center\" data-pagination-position-mobile=\"center\" style=\"--padding-bottom-desktop:50px;--padding-bottom-tablet:70px;--padding-bottom-mobile:70px\" data-slides-per-view=\"3\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" 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title=\"Carrefour_PA-CFS-10052_VOYAGE_OCT25_S43_DISNEY-XMAS_PMAX_1200x628px\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-129b7aac-09b0-4276-b1bc-7e55d5621ba0 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:25px 25px 25px 25px;--border-radius-tablet:25px 25px 25px 25px;--border-radius-mobile:25px 25px 25px 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0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(-20px, 0px);--navigation-arrow-offset-left:-20px;--navigation-arrow-offset-y-left:0px;--navigation-arrow-offset-left-tablet:0px;--navigation-arrow-offset-y-left-tablet:0px;--navigation-arrow-offset-left-mobile:0px;--navigation-arrow-offset-y-left-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" 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data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621cc94bff-spacing-styles\">#block-6a6621cc94bff.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc94bff.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6621cc94bff.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-bfee9acd359e858eefa01b0325eb23e4\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a6621cc94bff\"><style id=\"block-6a6621cc94ad8-spacing-styles\">#block-6a6621cc94ad8.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc94ad8.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621cc94ad8.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a6621cc94ad8\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a6621cc945d2-spacing-styles\">#block-6a6621cc945d2.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc945d2.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621cc945d2.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6621cc945d2\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a6621cc949ee-spacing-styles\">#block-6a6621cc949ee.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a6621cc949ee\"><style id=\"block-6a6621cc94929-spacing-styles\">#block-6a6621cc94929.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a6621cc94929\">Most shoppers enter grocery stores with a mission\u2014moving quickly, grabbing what they need, and heading for the checkout. Yet, 82% of purchase decisions are made in-store, meaning brands that successfully disrupt this routine can gain a significant advantage. KP Snacks recognized the opportunity but needed a bold, strategic approach to capture attention and drive conversion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621cc95c93-spacing-styles\">#block-6a6621cc95c93.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc95c93.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6621cc95c93.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-0e6ef2570a3ef3685a45db809c804d2b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a6621cc95c93\"><style id=\"block-6a6621cc95b4f-spacing-styles\">#block-6a6621cc95b4f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc95b4f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621cc95b4f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a6621cc95b4f\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a6621cc956ed-spacing-styles\">#block-6a6621cc956ed.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc956ed.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621cc956ed.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6621cc956ed\"><strong><strong><strong><strong>Our Ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a6621cc95a63-spacing-styles\">#block-6a6621cc95a63.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a6621cc95a63\"><style id=\"block-6a6621cc9599a-spacing-styles\">#block-6a6621cc9599a.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a6621cc9599a\">Altavia set out to break habitual shopping patterns by embedding KP Snacks more deeply into the retail environment. Instead of relying on temporary promotions or conventional shelf placement, we aimed to create a permanent, unmissable presence that would command attention, drive engagement, and secure a long-term category advantage for Tyrrells, Butterkist, and KP Nuts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621cc96bca-spacing-styles\">#block-6a6621cc96bca.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc96bca.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6621cc96bca.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-8fe88f48e720d1b17aed43620dec4d02\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621cc96bca\"><style id=\"block-6a6621cc96a1e-spacing-styles\">#block-6a6621cc96a1e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc96a1e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621cc96a1e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621cc96a1e\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-f059554b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><style id=\"block-6a6621cc95fcc-spacing-styles\">#block-6a6621cc95fcc.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc95fcc.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621cc95fcc.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-562763472dedb9920816c5947ec05a43\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6621cc95fcc\"><strong><strong>Our approach<\/strong><\/strong><\/h2>\n\n\n<style id=\"block-6a6621cc9605b-spacing-styles\">#block-6a6621cc9605b.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important; margin-block-end: 30px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:30px\" id=\"block-6a6621cc9605b\">Altavia architects a category-first strategy for lasting brand presence.<br><br>We designed and developed the first-ever permanent branded bays for the crisps, nuts, and snacks category at Sainsbury\u2019s, ensuring that KP Snacks fully owned the space they occupied.<br><br>Bold Shelf Takeover: Each bay featured a custom, color-branded framing device that made KP Snacks brands instantly recognizable and differentiated.<br><br>Shopper Guidance &amp; Visibility: Aisle fins and floor media extended brand presence beyond the bays, subtly guiding shoppers toward KP Snacks\u2019 products and reinforcing key brand cues.<br><br>Scale &amp; Execution Excellence: Implemented across 696 bays in 355 stores, the initiative ensured a seamless, high-impact rollout that delivered consistency nationwide.<br><br>By treating in-aisle presence as a structural investment rather than a short-term campaign, Altavia helped KP Snacks shift from being just another option to being the go-to choice in the category.<\/p>\n\n\n\n<a href=\"\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a6621cc967d6-spacing-styles\">#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 40px !important; margin-block-start: 40px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}<\/style>\n<div id=\"lets-talk\" class=\"wp-block-group button_lets_talk_bu is-content-justification-center has-link has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--margin-block-start-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--margin-block-start-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important;--width-desktop:170px;--width-tablet:auto;--width-mobile:auto\"><style id=\"block-6a6621cc9661a-spacing-styles\">#block-6a6621cc9661a.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px;--width-desktop:20px\" id=\"block-6a6621cc9661a\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-paragraph-link-decoration wp-elements-6ce3417e371a6ef50f19a040e08c7a77 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\">Let&#8217;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621cc98837-spacing-styles\">#block-6a6621cc98837.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc98837.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a6621cc98837.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-ef2a26f593bb5ad2e0d2848f7e0647a3\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621cc98837\"><style id=\"block-6a6621cc9701f-spacing-styles\">#block-6a6621cc9701f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc9701f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-bottom: 70px !important;}}@media (max-width: 767px) {#block-6a6621cc9701f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important; padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621cc9701f\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><style id=\"block-6a6621cc96e18-spacing-styles\">#block-6a6621cc96e18.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621cc96e18.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621cc96e18.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-3173a58f14e7b25615cc7e7c9ef5fa2d\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6621cc96e18\"><strong><strong><strong><strong>Our Results<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Altavia ODG successfully transformed Bayara\u2019s retail presence, integrating storytelling, sensory immersion, and category excellence to strengthen customer engagement:<br><br><strong>A category-first initiative<\/strong><br>pioneering permanent branded bays in grocery retail.<br><br><strong>696 permanent bays installed<br><\/strong>establishing long-term in-store dominance.<br><br><strong>355 store rollouts<br><\/strong>executed flawlessly to create a lasting competitive advantage.<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[346],"practice-taxonomy":[69],"industry-taxonomy":[62],"business-line-taxonomy":[32],"business-unit-taxonomy":[],"class_list":["post-2493","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Transformation: KP Snacks Case Study | Altavia<\/title>\n<meta name=\"description\" content=\"Altavia drives retail transformation for KP Snacks, helping them own the aisle. Explore strategies for in-store presence and sales uplift. Case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altavia-group.com\/business-cases\/kp-snacks-a-retail-transformation-to-own-the-aisle\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Transformation: KP Snacks Case Study | Altavia\" \/>\n<meta property=\"og:description\" content=\"Altavia drives retail transformation for KP Snacks, helping them own the aisle. Explore strategies for in-store presence and sales uplift. 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