{"id":2495,"date":"2025-02-24T17:42:26","date_gmt":"2025-02-24T16:42:26","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=2495"},"modified":"2026-03-27T11:33:08","modified_gmt":"2026-03-27T10:33:08","slug":"vision-express-revamping-marketing-operations","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/it\/business-cases\/vision-express-revamping-marketing-operations\/","title":{"rendered":"VISION EXPRESS: Revamping marketing operations"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-1851ab409a8a5cece7128ae0a7605d52\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><style id=\"block-6a6621aad5ff3-spacing-styles\">#block-6a6621aad5ff3.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad5ff3.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621aad5ff3.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7eefe35 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621aad5ff3\"><style id=\"block-6a6621aad4673-spacing-styles\">#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px !important;}}@media (max-width: 767px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px 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data-show-navigation-tablet=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-navigation-mobile=\"true\" data-effect=\"slide\" data-autoplay=\"false\" data-autoplay-delay=\"3000\" data-pause-on-hover=\"true\" data-loop=\"true\" data-direction=\"horizontal\" data-speed=\"300\" data-block-id=\"7b3d36bc-91d5-42fa-8b42-f374c268891d\"><style>\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet {\n                        background: rgba(0, 0, 0, 0.2) !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet-active {\n                        background: #000000 !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar {\n                        background: #f3f4f6;\n                        border-radius: 2px;\n   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50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Vision-Express-in-store.png\" alt=\"\" title=\"Vision Express in store\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Vision-Express-RayBan-shop-in-shop.png\" alt=\"\" title=\"Vision Express RayBan shop in shop\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Vision-Exprss-store-front-hoarding.jpg\" alt=\"\" title=\"Vision Exprss store front hoarding\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(-20px, 0px);--navigation-arrow-offset-left:-20px;--navigation-arrow-offset-y-left:0px;--navigation-arrow-offset-left-tablet:0px;--navigation-arrow-offset-y-left-tablet:0px;--navigation-arrow-offset-left-mobile:0px;--navigation-arrow-offset-y-left-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/div><div class=\"swiper-button-next swiper-button-next-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(20px, 0px);--navigation-arrow-offset-right:20px;--navigation-arrow-offset-y-right:0px;--navigation-arrow-offset-right-tablet:0px;--navigation-arrow-offset-y-right-tablet:0px;--navigation-arrow-offset-right-mobile:0px;--navigation-arrow-offset-y-right-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621aad7185-spacing-styles\">#block-6a6621aad7185.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad7185.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6621aad7185.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-bfee9acd359e858eefa01b0325eb23e4\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a6621aad7185\"><style id=\"block-6a6621aad7059-spacing-styles\">#block-6a6621aad7059.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad7059.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621aad7059.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a6621aad7059\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a6621aad6b09-spacing-styles\">#block-6a6621aad6b09.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad6b09.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621aad6b09.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6621aad6b09\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a6621aad6f52-spacing-styles\">#block-6a6621aad6f52.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a6621aad6f52\"><style id=\"block-6a6621aad6e84-spacing-styles\">#block-6a6621aad6e84.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a6621aad6e84\">Vision Express, a leading high street eyewear retailer, sought a marketing partner with the expertise to improve operational efficiency, execute effective marketing campaigns, and implement store refits that reinforced brand impact. With a vast 550-store network, the challenge was to create a marketing infrastructure that was both agile and meticulously coordinated to ensure flawless execution at scale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621aad8137-spacing-styles\">#block-6a6621aad8137.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad8137.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6621aad8137.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-0e6ef2570a3ef3685a45db809c804d2b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a6621aad8137\"><style id=\"block-6a6621aad802d-spacing-styles\">#block-6a6621aad802d.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad802d.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621aad802d.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a6621aad802d\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a6621aad7c57-spacing-styles\">#block-6a6621aad7c57.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad7c57.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621aad7c57.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6621aad7c57\"><strong><strong><strong><strong><strong><strong><strong>Our Ambition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a6621aad7f3a-spacing-styles\">#block-6a6621aad7f3a.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a6621aad7f3a\"><style id=\"block-6a6621aad7e71-spacing-styles\">#block-6a6621aad7e71.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a6621aad7e71\">Altavia\u2019s approach was not just to support Vision Express but to become an integral part of its marketing function. Our goal was to optimize marketing workflows, ensure efficiency in print and store execution, and enhance in-store engagement\u2014all while maintaining a consistent brand presence across hundreds of locations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621aad9489-spacing-styles\">#block-6a6621aad9489.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad9489.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6621aad9489.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-43e45302fae4e39cd4c6a4b9f12d0107\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621aad9489\"><style id=\"block-6a6621aad92cf-spacing-styles\">#block-6a6621aad92cf.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad92cf.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6621aad92cf.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-1b855f91 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621aad92cf\"><style id=\"block-6a6621aad91a4-spacing-styles\">#block-6a6621aad91a4.has-custom-spacing {box-sizing: border-box;padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" style=\"--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621aad91a4\"><style id=\"block-6a6621aad83e9-spacing-styles\">#block-6a6621aad83e9.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad83e9.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621aad83e9.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-text-color has-link-color wp-elements-e621b62b21357b16922ab207ba788a64\" style=\"color:#000000;font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a6621aad83e9\"><strong>Our approach<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Altavia\u2019s strategic partnership enhances operations across 550 stores.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altavia embedded itself within Vision Express\u2019 operations, streamlining workflows and enhancing execution across key areas:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seamless Store Execution:<\/strong> Managing print production, hoarding, window site surveys, and branding for all new store refits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic Marketing Coordination:<\/strong> Aligning campaign planning with in-store activations to ensure consistent messaging and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimized Logistics &amp; Distribution:<\/strong> Managing stock ordering through the MPOP platform, overseeing 1,500+ SKUs and 15,000 annual orders to ensure marketing materials were always available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This structured approach enabled Vision Express to enhance efficiency while maintaining a strong, consistent brand presence.<\/p>\n\n\n\n<a href=\"\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a6621aad8f24-spacing-styles\">#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 40px !important; margin-block-start: 40px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}<\/style>\n<div id=\"lets-talk\" class=\"wp-block-group button_lets_talk_bu is-content-justification-center has-link has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--margin-block-start-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--margin-block-start-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important;--width-desktop:170px;--width-tablet:auto;--width-mobile:auto\"><style id=\"block-6a6621aad8c62-spacing-styles\">#block-6a6621aad8c62.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px;--width-desktop:20px\" id=\"block-6a6621aad8c62\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-paragraph-link-decoration wp-elements-6ce3417e371a6ef50f19a040e08c7a77 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\">Let&#8217;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6621aadbbd8-spacing-styles\">#block-6a6621aadbbd8.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aadbbd8.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a6621aadbbd8.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-7a1d9dde879201e02fda5b751bd97e4a\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621aadbbd8\"><style id=\"block-6a6621aadba3e-spacing-styles\">#block-6a6621aadba3e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aadba3e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-bottom: 70px !important;}}@media (max-width: 767px) {#block-6a6621aadba3e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important; padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6621aadba3e\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><style id=\"block-6a6621aad96e9-spacing-styles\">#block-6a6621aad96e9.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6621aad96e9.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6621aad96e9.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-3173a58f14e7b25615cc7e7c9ef5fa2d\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6621aad96e9\"><strong><strong><strong><strong>Our Results<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content block-ourresults-content--3\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        550                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        stores supported\u2014ensuring uniform execution and brand consistency across the UK.                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        1.5k                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        SKUs managed\u2014streamlining stock management for optimal marketing readiness.                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        15k                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        orders processed annually\u2014maximizing operational efficiency and execution speed.                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[346],"practice-taxonomy":[68],"industry-taxonomy":[64],"business-line-taxonomy":[32],"business-unit-taxonomy":[110],"class_list":["post-2495","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision Express: Revamped Marketing Operations by Altavia<\/title>\n<meta name=\"description\" content=\"Altavia helps Vision Express revamp its marketing operations for enhanced efficiency and impact. 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