{"id":6708,"date":"2025-10-30T18:06:10","date_gmt":"2025-10-30T17:06:10","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=6708"},"modified":"2026-03-17T17:30:14","modified_gmt":"2026-03-17T16:30:14","slug":"ai-no-longer-just-recommends-it-buys-for-you","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/tr\/news\/ai-no-longer-just-recommends-it-buys-for-you\/","title":{"rendered":"\u201cAI no longer just recommends, it buys for you\u201d"},"content":{"rendered":"
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OpenAI has just launched \u201cBuy it in ChatGPT,\u201d and only two weeks later Walmart announced a partnership to bring its marketplace to ChatGPT. What is this new tool, and what does this partnership mean?<\/b><\/p>\n

For now, the \u201cBuy it in ChatGPT\u201d feature is available only in the United States. It allows users to use ChatGPT not just to search for a product or a service, but also to complete their purchase without leaving the app \u2014 a new step toward a fully seamless shopping journey.<\/span><\/p>\n

Walmart\u2019s partnership with OpenAI will make almost its entire offer \u2014 excluding fresh products \u2014 available within ChatGPT by the end of the year in the U.S. ChatGPT thus becomes a <\/span>\u201cmarketplace of marketplaces,\u201d<\/b> turning into a serious competitor to Amazon and accelerating the rise of agentic commerce.<\/span><\/p>\n

 <\/p>\n

What exactly is agentic commerce?<\/b><\/p>\n

For the past 25 years, the purchasing journey has followed a familiar pattern: the consumer searches on Google, compares offers, decides, and buys. Agentic commerce introduces the AI agent as a true <\/span>personal shopping assistant<\/b>. You express a need, the AI recommends, and can now even buy for you.<\/span><\/p>\n

Tomorrow, this agent will know you so well that it will anticipate your needs \u2014 even from a vague request \u2014 select the right product and complete the purchase on your behalf.<\/span><\/p>\n

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\u201c19 % of referral traffic to U.S. e-commerce sites now comes from ChatGPT.\u201d<\/em><\/strong><\/h3>\n

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What does Walmart gain from positioning itself on ChatGPT?<\/b><\/p>\n

Walmart first benefits from a new <\/span>source of traffic<\/b> to its marketplace, comparable to a brand-new affiliate channel \u2014 one that\u2019s rapidly growing. According to <\/span>Euromonitor<\/span><\/i>, as of June 2025, up to <\/span>19 % of referral traffic to U.S. e-commerce sites now comes from ChatGPT<\/b>, compared to just 1 % in November 2024. As this traffic grows, so do retail-media opportunities. It\u2019s also an additional touchpoint offered to customers, enabling a truly \u201c\u00e0 la carte\u201d shopping experience.<\/span><\/p>\n

Finally, this partnership helps Walmart take a step ahead of Amazon while capitalizing on its unique competitive advantage: its <\/span>4,600 physical stores<\/b>, which make in-store pickup possible. Let\u2019s also note that Walmart is developing its own AI agent \u2014 <\/span>Sparky<\/span><\/i> \u2014 designed to accompany customers directly throughout their purchases.<\/span><\/p>\n

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“Agentic commerce is comparable to the arrival of e-commerce 20 years ago.”<\/em><\/strong><\/h3>\n

 <\/p>\n

Are we witnessing a turning point for retail with agentic commerce?<\/b><\/p>\n

Agentic commerce introduces a <\/span>major new touchpoint<\/b> into the retail ecosystem \u2014 one that inevitably redefines the role of the sector\u2019s primary asset: the store.<\/span>
\n<\/span>Physical stores are evolving into places of <\/span>pick-up, fulfillment, and above all, human experience and connection<\/b>.<\/span><\/p>\n

This transformation also demands even greater agility from retailers. With <\/span>800 million ChatGPT users worldwide<\/b>, and forecasts suggesting that <\/span>25 % of web traffic will come from Large Language Models (LLMs) by 2028<\/a>, adapting and optimizing online visibility becomes critical.<\/span><\/p>\n

Finally, offering customers <\/span>personalized online assistance<\/b> will soon become the new standard. Retailers who fail to adopt it risk losing market share.<\/span><\/p>\n

Agentic commerce is comparable to the arrival of e-commerce 20 years ago \u2014 only this time, everything is moving much faster.<\/span><\/p>\n <\/div>\n \n

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\n \n\n <\/i>\n Let’s Talk<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Walmart now makes its marketplace available on ChatGPT. Behind this partnership lies a major shift: AI is no longer just powering recommendations \u2014 it\u2019s becoming the very engine of commerce. Val\u00e9rie Piotte, Managing Director of Altavia OpenLab \u2014 Altavia\u2019s innovation entity \u2014 decodes the rise of agentic commerce: when artificial intelligence stops being a tool and starts becoming a personal shopper.<\/p>\n","protected":false},"author":11,"featured_media":6711,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[250],"class_list":["post-6708","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\u201cAI no longer just recommends, it buys for you\u201d - Altavia<\/title>\n<meta name=\"description\" content=\"AI is shifting from recommending products to purchasing them. Understand the rise of autonomous commerce and its impact on retail. 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