{"id":2277,"date":"2024-12-16T16:48:00","date_gmt":"2024-12-16T15:48:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=2277"},"modified":"2026-03-17T11:57:23","modified_gmt":"2026-03-17T10:57:23","slug":"mondadori-store-omnichannel-communication-for-italys-largest-bookstore-network","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/zh-hant\/business-cases\/mondadori-store-omnichannel-communication-for-italys-largest-bookstore-network\/","title":{"rendered":"Mondadori Store: Omnichannel communication for Italy\u2019s largest bookstore network"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div 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33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a67af748a21f-spacing-styles\">#block-6a67af748a21f.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and 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id=\"block-6a67af748a116-spacing-styles\">#block-6a67af748a116.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748a116.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a67af748a116.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a67af748a116\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a67af7489c6c-spacing-styles\">#block-6a67af7489c6c.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af7489c6c.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a67af7489c6c.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a67af7489c6c\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a67af748a02c-spacing-styles\">#block-6a67af748a02c.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a67af748a02c\"><style id=\"block-6a67af7489f5f-spacing-styles\">#block-6a67af7489f5f.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a67af7489f5f\">Mondadori Store, Italy\u2019s largest and most prestigious bookstore network, operates over 500 locations nationwide and serves 20 million customers annually. It places books at the heart of its brand, complemented by entertainment experiences, events, and multichannel services. As the brand and the world evolve, Mondadori sought to modernize its communication strategy and to engage younger generations, particularly Gen Z, while preserving its iconic cultural heritage.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a67af748b0e4-spacing-styles\">#block-6a67af748b0e4.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748b0e4.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a67af748b0e4.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-0e6ef2570a3ef3685a45db809c804d2b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a67af748b0e4\"><style id=\"block-6a67af748afc0-spacing-styles\">#block-6a67af748afc0.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748afc0.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a67af748afc0.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a67af748afc0\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a67af748abdf-spacing-styles\">#block-6a67af748abdf.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748abdf.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a67af748abdf.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a67af748abdf\"><strong><strong><strong><strong><strong><strong><strong>Our Ambition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a67af748aee0-spacing-styles\">#block-6a67af748aee0.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a67af748aee0\"><style id=\"block-6a67af748ae24-spacing-styles\">#block-6a67af748ae24.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a67af748ae24\">To support Mondadori Store through this phase of evolution by refreshing its positioning and storytelling. Altavia aimed to bridge the gap between tradition and innovation, delivering solutions that resonate with a digital-savvy audience while upholding the brand\u2019s strong identity and rich heritage as a bookseller.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a67af748c118-spacing-styles\">#block-6a67af748c118.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748c118.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a67af748c118.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-d855fb34dcf7917f1ad3e5a0ffc9ac5a\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a67af748c118\"><style id=\"block-6a67af748bf8f-spacing-styles\">#block-6a67af748bf8f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748bf8f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a67af748bf8f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-1b855f91 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a67af748bf8f\"><style id=\"block-6a67af748be75-spacing-styles\">#block-6a67af748be75.has-custom-spacing {box-sizing: border-box;padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" style=\"--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a67af748be75\"><style id=\"block-6a67af748b3b9-spacing-styles\">#block-6a67af748b3b9.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748b3b9.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a67af748b3b9.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-text-color has-link-color wp-elements-e621b62b21357b16922ab207ba788a64\" style=\"color:#000000;font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a67af748b3b9\"><strong>Our approach<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Omnichannel communication for Italy\u2019s largest bookstore network<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altavia provided comprehensive 360\u00b0 support to refresh Mondadori Store\u2019s communication and align it with its evolving omnichannel strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Physical and Digital Synergy: We prioritized seamless integration between the in-store experience and digital touchpoints, enhancing brand engagement across channels.<br>Retail Innovation: For Mondadori\u2019s Duomo Flagship Store, we created spectacular window displays and immersive visual merchandising to amplify the physical experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creator Activations: To connect with Gen Z, we launched targeted campaigns with creators on Instagram and TikTok, promoting initiatives like the Just Comics comic shop and special campaigns like Sapore d\u2019Italia, a curated book by Mondadori Store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel Visibility: We designed and executed custom visibility materials to ensure consistent brand representation across 90 stores involved in activations.<\/p>\n\n\n\n<a href=\"\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a67af748bc5c-spacing-styles\">#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 40px !important; margin-block-start: 40px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}<\/style>\n<div id=\"lets-talk\" class=\"wp-block-group button_lets_talk_bu is-content-justification-center has-link has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--margin-block-start-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--margin-block-start-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important;--width-desktop:170px;--width-tablet:auto;--width-mobile:auto\"><style id=\"block-6a67af748ba63-spacing-styles\">#block-6a67af748ba63.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px;--width-desktop:20px\" id=\"block-6a67af748ba63\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-paragraph-link-decoration wp-elements-6ce3417e371a6ef50f19a040e08c7a77 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\">Let&#8217;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a67af748d8fc-spacing-styles\">#block-6a67af748d8fc.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748d8fc.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important;}}@media (max-width: 767px) {#block-6a67af748d8fc.has-custom-spacing {box-sizing: border-box;padding-top: 0px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-top-desktop:50px;--padding-top-tablet:20px;--padding-top-mobile:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a67af748d8fc\"><style id=\"block-6a67af748d710-spacing-styles\">#block-6a67af748d710.has-custom-spacing {box-sizing: border-box;margin-top: 0px !important; margin-block-start: 0px !important; margin-right: 11% !important; margin-left: 11% !important;top: 0px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748d710.has-custom-spacing {box-sizing: border-box;margin-top: 0px !important; margin-block-start: 0px !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 70px !important;top: -50px !important;}}@media (max-width: 767px) {#block-6a67af748d710.has-custom-spacing {box-sizing: border-box;margin-top: 0px !important; margin-block-start: 0px !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 30px !important; padding-right: 0rem !important; padding-bottom: 50px !important; padding-left: 0rem !important;top: -10px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0px;--margin-right-desktop:11%;--margin-left-desktop:11%;--shift-desktop-top:0px;--margin-right-tablet:5%;--margin-left-tablet:5%;--padding-top-tablet:70px;--shift-tablet-top:-50px;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:30px;--padding-right-mobile:0rem;--padding-bottom-mobile:50px;--padding-left-mobile:0rem;--shift-mobile-top:-10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a67af748d710\"><div id=\"block_51fa6b679b7d3414c33b5c2136481c1c\" class=\"block-citation\">\n        <div class=\"block-citation-main\">\n            <div class=\"block-citation-content\">\n                <div class=\"block-citation-top\">\n                                            <div class=\"block-citation-intro h3\">\n                            A talk with                        <\/div>\n                    \n                                            <div class=\"block-citation-description h5\">\n                                                            <div>Simona Berardi<\/div>\n                                                                                        <div>Client Lead Manager<\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <div class=\"block-citation-text\">\n                        Travailler avec un client de cette importance signifie traiter des th\u00e8mes toujours d&#8217;actualit\u00e9, promouvoir le plaisir de la lecture et impliquer un public h\u00e9t\u00e9rog\u00e8ne \u00e0 travers une approche inclusive et d\u00e9mocratique. Gr\u00e2ce \u00e0 son r\u00e9seau capillaire de librairies, Mondadori couvre toutes les provinces d&#8217;Italie, en r\u00e9pondant aux diff\u00e9rents besoins et en garantissant un lien authentique avec chaque communaut\u00e9.                    <\/div>\n                            <\/div>\n            <div class=\"block-citation-footer\">\n                                    <div class=\"block-citation-letstalk\">\n                        \n<a href=\"\" class=\"button button_lets_talk\">\n    <i class=\"icon icon-talk\"><\/i>\n    Let&#8217;s Talk<\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<style id=\"block-6a67af748d830-spacing-styles\">#block-6a67af748d830.has-custom-spacing {box-sizing: border-box;top: 120px !important; right: 10% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748d830.has-custom-spacing {box-sizing: border-box;top: -20vw !important; right: 10% !important; left: 60% !important;}}@media (max-width: 767px) {#block-6a67af748d830.has-custom-spacing {box-sizing: border-box;top: -110px !important; right: 10% !important; left: 40% !important;}}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-1bfc1049-e868-444d-979f-b305a5a864e7 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:absolute;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:20;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:30%;--width-tablet:50%;--width-mobile:60%;--max-width-desktop:500px;--max-width-tablet:300px;--shift-desktop-top:120px;--shift-desktop-right:10%;--shift-tablet-top:-20vw;--shift-tablet-left:60%;--shift-mobile-top:-110px;--shift-mobile-left:40%;--width-desktop:30%;--width-tablet:50%;--width-mobile:60%;--max-width-desktop:500px;--max-width-tablet:300px\" id=\"block-6a67af748d830\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/15-FLECHE-COUL7-1_03.png\" alt=\"\" title=\"15-FLECHE-COUL7-1_03\" loading=\"lazy\" fetchpriority=\"high\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n<style id=\"block-6a67af748f3b5-spacing-styles\">#block-6a67af748f3b5.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; 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margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a67af748db45.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a67af748db45.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-3173a58f14e7b25615cc7e7c9ef5fa2d\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a67af748db45\"><strong><strong><strong><strong>Our Results<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Altavia\u2019s approach ensured Mondadori Store remains a cultural beacon, resonating with younger generations while preserving its iconic status across Italy.<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +800k                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        views on Mondadori\u2019s Instagram Reels                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        90                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        stores engaged in commercial activations                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        1000                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        visibility materials produced                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_4.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +20                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        window displays dressed annually at the Duomo Flagship Store in Milan                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[49],"practice-taxonomy":[80],"industry-taxonomy":[64],"business-line-taxonomy":[30],"business-unit-taxonomy":[99],"class_list":["post-2277","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mondadori Store: Omnichannel Comms for Italy&#039;s Top Bookstore<\/title>\n<meta name=\"description\" content=\"Altavia develops omnichannel communication for Mondadori Store, Italy&#039;s largest bookstore network. 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