{"id":2480,"date":"2025-02-24T17:22:57","date_gmt":"2025-02-24T16:22:57","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=2480"},"modified":"2026-03-27T11:35:32","modified_gmt":"2026-03-27T10:35:32","slug":"drambuie-reviving-the-forgotten-liqueur-brand-into-a-travel-retail-success","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/zh-hant\/business-cases\/drambuie-reviving-the-forgotten-liqueur-brand-into-a-travel-retail-success\/","title":{"rendered":"DRAMBUIE: Reviving the forgotten liqueur brand into a travel retail success"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-a426e0ada74bc8e8d347e81777944d18\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><style id=\"block-6a6634f7a60dd-spacing-styles\">#block-6a6634f7a60dd.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7a60dd.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6634f7a60dd.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7eefe35 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6634f7a60dd\"><style id=\"block-6a6634f7a462e-spacing-styles\">#block-6a6634f7a462e.has-custom-spacing {box-sizing: border-box;padding-bottom: 40px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-412ac469-2333-4d32-bfca-0de34c27b429 has-custom-spacing has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--padding-bottom-desktop:40px\" id=\"block-6a6634f7a462e\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Cafe-Drambuie-intro.jpg\" alt=\"\" title=\"Cafe Drambuie intro\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n<style id=\"block-6a6634f7a4d0a-spacing-styles\">#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px !important;}}@media (max-width: 767px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-akk2blocks-slider-block swiper swiper-7b3d36bc-91d5-42fa-8b42-f374c268891d has-custom-spacing has-custom-spacing\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"true\" data-show-navigation-tablet=\"true\" data-show-navigation-mobile=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-pagination-position=\"center\" data-pagination-position-tablet=\"center\" data-pagination-position-mobile=\"center\" style=\"--padding-bottom-desktop:50px;--padding-bottom-tablet:70px;--padding-bottom-mobile:70px\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"true\" data-show-navigation-tablet=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-navigation-mobile=\"true\" data-effect=\"slide\" data-autoplay=\"false\" data-autoplay-delay=\"3000\" data-pause-on-hover=\"true\" data-loop=\"true\" data-direction=\"horizontal\" data-speed=\"300\" data-block-id=\"7b3d36bc-91d5-42fa-8b42-f374c268891d\"><style>\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet {\n                        background: rgba(0, 0, 0, 0.2) !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet-active {\n                        background: #000000 !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar {\n                        background: #f3f4f6;\n                        border-radius: 2px;\n                        height: 4px;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar .swiper-pagination-progressbar-fill {\n                        background: #22c55e !important;\n                        border-radius: 2px;\n                        height: 4px;\n                    }\n                    .swiper-button-prev, .swiper-button-next {\n                        box-shadow: 0px 2px 4px 0px rgba(0, 0, 0, 0.1) !important;\n                        display: flex !important;\n                        align-items: center !important;\n                        justify-content: center !important;\n                    }\n                    .swiper-button-prev svg, .swiper-button-next svg {\n                        color: var(--swiper-navigation-color) !important;\n                    }\n                    .swiper-button-disabled {\n                        background-color: #f3f4f6 !important;\n                        border-color: rgba(0, 0, 0, 0.05) !important;\n                        cursor: not-allowed !important;\n                        box-shadow: none !important;\n                    }\n                    .swiper-button-disabled svg {\n                        color: #9ca3af !important;\n                    }\n                    \n\n                <\/style><div class=\"swiper-wrapper\">\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Cafe-Drambuie-8.jpg\" alt=\"\" title=\"Cafe Drambuie 8\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Cafe-Drambuie-6.jpg\" alt=\"\" title=\"Cafe Drambuie 6\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Cafe-Drambuie-7.jpg\" alt=\"\" title=\"Cafe Drambuie 7\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Cafe-Drambuie-1-scaled.jpg\" alt=\"\" title=\"Cafe Drambuie 1\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Cafe-Drambuie-4.jpg\" alt=\"\" title=\"Cafe Drambuie 4\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Cafe-Drambuie-5.jpg\" alt=\"\" title=\"Cafe Drambuie 5\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(-20px, 0px);--navigation-arrow-offset-left:-20px;--navigation-arrow-offset-y-left:0px;--navigation-arrow-offset-left-tablet:0px;--navigation-arrow-offset-y-left-tablet:0px;--navigation-arrow-offset-left-mobile:0px;--navigation-arrow-offset-y-left-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/div><div class=\"swiper-button-next swiper-button-next-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(20px, 0px);--navigation-arrow-offset-right:20px;--navigation-arrow-offset-y-right:0px;--navigation-arrow-offset-right-tablet:0px;--navigation-arrow-offset-y-right-tablet:0px;--navigation-arrow-offset-right-mobile:0px;--navigation-arrow-offset-y-right-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6634f7a7059-spacing-styles\">#block-6a6634f7a7059.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7a7059.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6634f7a7059.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-bfee9acd359e858eefa01b0325eb23e4\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a6634f7a7059\"><style id=\"block-6a6634f7a6f70-spacing-styles\">#block-6a6634f7a6f70.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7a6f70.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6634f7a6f70.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a6634f7a6f70\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a6634f7a6afe-spacing-styles\">#block-6a6634f7a6afe.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7a6afe.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6634f7a6afe.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6634f7a6afe\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a6634f7a6e6e-spacing-styles\">#block-6a6634f7a6e6e.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a6634f7a6e6e\"><style id=\"block-6a6634f7a6da4-spacing-styles\">#block-6a6634f7a6da4.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a6634f7a6da4\">Drambuie, a storied liqueur, was struggling to connect with modern consumers. With a lack of clarity on how to serve and enjoy it, consumers were consistently choosing competitor brands, leaving Drambuie to gather dust on the shelves. William Grant &amp; Sons needed a compelling solution, one that would not just educate shoppers but inspire them to engage, taste, and purchase\u2014so they called on Altavia to design an immersive travel retail activation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6634f7b6770-spacing-styles\">#block-6a6634f7b6770.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b6770.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6634f7b6770.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-0e6ef2570a3ef3685a45db809c804d2b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a6634f7b6770\"><style id=\"block-6a6634f7b661f-spacing-styles\">#block-6a6634f7b661f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b661f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6634f7b661f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a6634f7b661f\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a6634f7b5f6d-spacing-styles\">#block-6a6634f7b5f6d.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b5f6d.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6634f7b5f6d.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6634f7b5f6d\"><strong><strong><strong><strong><strong><strong><strong>Our Ambition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a6634f7b6513-spacing-styles\">#block-6a6634f7b6513.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a6634f7b6513\"><style id=\"block-6a6634f7b640e-spacing-styles\">#block-6a6634f7b640e.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a6634f7b640e\">To reposition Drambuie within travel retail, moving beyond a simple sampling approach to craft an immersive brand experience. Our mission was to transform passive travelers into engaged consumers by demonstrating the drink\u2019s versatility, making it relevant and desirable once again. Leveraging our deep expertise in shopper psychology and the unique travel retail landscape, we sought to drive both immediate conversions and lasting brand affinity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6634f7b79cc-spacing-styles\">#block-6a6634f7b79cc.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b79cc.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a6634f7b79cc.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-7eb63f67986a229279feaf800ec20e64\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6634f7b79cc\"><style id=\"block-6a6634f7b783f-spacing-styles\">#block-6a6634f7b783f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b783f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a6634f7b783f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-1b855f91 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6634f7b783f\"><style id=\"block-6a6634f7b7733-spacing-styles\">#block-6a6634f7b7733.has-custom-spacing {box-sizing: border-box;padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" style=\"--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6634f7b7733\"><style id=\"block-6a6634f7b6abd-spacing-styles\">#block-6a6634f7b6abd.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b6abd.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6634f7b6abd.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-text-color has-link-color wp-elements-e621b62b21357b16922ab207ba788a64\" style=\"color:#000000;font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a6634f7b6abd\"><strong>Our approach<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Breathing new life into the legacy-rich liqueur brand.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of a standard sampling campaign, Altavia designed and executed a dynamic brand activation: Caf\u00e9 Drambuie\u2014a sophisticated, inviting experience that seamlessly integrated into high-traffic travel retail environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beyond Sampling:<\/strong> A full sensory experience that not only invited consumers to taste Drambuie but educated them on simple, trendy ways to enjoy it, making it an accessible and enticing choice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopper-Centric Strategy:<\/strong> By analyzing travel retail behavior, we created an activation that fit naturally into the fast-paced airport environment, engaging passengers in a way that was both intuitive and memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flawless Execution:<\/strong> To ensure global consistency, Altavia developed a comprehensive toolkit, empowering regional teams to bring Caf\u00e9 Drambuie to life across multiple locations. Our own deployment at Edinburgh Airport served as proof of concept, validating the activation\u2019s effectiveness with exceptional results.<\/p>\n\n\n\n<a href=\"\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a6634f7b74f3-spacing-styles\">#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#lets-talk.has-custom-spacing {box-sizing: border-box;margin-top: 40px !important; margin-block-start: 40px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}<\/style>\n<div id=\"lets-talk\" class=\"wp-block-group button_lets_talk_bu is-content-justification-center has-link has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--margin-block-start-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--margin-block-start-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important;--width-desktop:170px;--width-tablet:auto;--width-mobile:auto\"><style id=\"block-6a6634f7b72e8-spacing-styles\">#block-6a6634f7b72e8.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px;--width-desktop:20px\" id=\"block-6a6634f7b72e8\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-paragraph-link-decoration wp-elements-6ce3417e371a6ef50f19a040e08c7a77 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\">Let&#8217;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a6634f7b837b-spacing-styles\">#block-6a6634f7b837b.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b837b.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a6634f7b837b.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-94f63e31ea6b4754c47b2db593fb29a8\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6634f7b837b\"><style id=\"block-6a6634f7b8209-spacing-styles\">#block-6a6634f7b8209.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b8209.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-bottom: 70px !important;}}@media (max-width: 767px) {#block-6a6634f7b8209.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important; padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6634f7b8209\"><style id=\"block-6a6634f7b7c9f-spacing-styles\">#block-6a6634f7b7c9f.has-custom-spacing {box-sizing: border-box;margin-bottom: 70px !important; margin-block-end: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b7c9f.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}}@media (max-width: 767px) {#block-6a6634f7b7c9f.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important; margin-block-end: 30px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" style=\"--margin-bottom-desktop:70px;--margin-bottom-tablet:50px;--margin-bottom-mobile:30px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a6634f7b7c9f\"><style id=\"block-6a6634f7b7bfb-spacing-styles\">#block-6a6634f7b7bfb.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a6634f7b7bfb.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a6634f7b7bfb.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-3173a58f14e7b25615cc7e7c9ef5fa2d\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a6634f7b7bfb\"><strong><strong><strong><strong>Our Results<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-custom-position is-layout-flow wp-block-column-is-layout-flow\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative\">\n<h4 class=\"wp-block-heading\">5,990 samples distributed<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">doubling initial targets and maximizing exposure.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-position is-layout-flow wp-block-column-is-layout-flow\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative\">\n<h4 class=\"wp-block-heading\">146% sales spike<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">outperforming major competitors in the category.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-position is-layout-flow wp-block-column-is-layout-flow\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative\">\n<h4 class=\"wp-block-heading\">Industry recognition<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Caf\u00e9 Drambuie earned an IPM Award for excellence in brand activation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[243],"practice-taxonomy":[68],"industry-taxonomy":[66],"business-line-taxonomy":[32],"business-unit-taxonomy":[110],"class_list":["post-2480","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drambuie: Travel Retail Success &amp; 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