Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency.
Established on the African continent since 2015, Altavia had acquired Blue Lions in 2018 and strengthened its network of local agencies. Today, Altavia is selling the Blue Lions agency to its two co-founders: Adrien Cusinberche and Guillaume Aoust, marking a strategic milestone.
This decision reflects Altavia’s determination to concentrate and develop its expertise in order to respond dynamically to the needs of its clients, retailers and retail brands.
“The sale of Blue Lions represents a major strategic opportunity for Altavia. We are determined to continue our growth in our current territories and expand our impact on the African continent. Our commitment to innovation and our deep understanding of customer behavior will guide our approach in these fast-growing markets,” says Raphaël Palti, Altavia’s Chairman and Founder.
Altavia expresses its satisfaction with this development, underlining that this structuring decision will allow Blue Lions to follow its own path while enabling Altavia to seize new growth opportunities.
About Altavia
Altavia is the first independent global network dedicated to Retail Marketing Services.
Founded in 1983 by Raphaël Palti, its Chairman and CEO, the group offers Commercial Activation solutions specially adapted to the needs of the retail industry. Present in 45 countries on 4 continents, the Altavia group supports more than 500 retail brands and stores. In 2022, Altavia had 2,800 employees and a turnover of 801 million euros.
Creative Commerce & Marketing Execution at the service of customer relationships.
Altavia finds creative, technological, responsible and efficient ways to improve the quality of customer relationships on a daily basis. We are involved in the entire value chain: from consulting and creation, to execution, to deployment and installation.
The customer: the alpha and omega.
Since its creation, Altavia has defended an open and lively commerce, creating encounters, mixtures and opportunities. A radically human commerce.
Retail for Humans.