From the start, the main goal for both the client and the design consultancy in this project was to enhance the existing Marina Home concept while preserving its distinctive industrial-contemporary vibe, particularly the iconic brick motif reminiscent of New York’s meatpacking district.

To achieve this, Altavia ODG’s team envisioned and designed innovative solutions focused on flexibility, modularity and ad-hoc furniture displays to ensure a flawless and holistic customer experience no matter where the customers are within the store. Robin Rossi and his team designed single-pivot and flexible partitions that could be effortlessly moved to create a dynamic environment. The store became a canvas, where customers could expect a fresh experience with each visit.

A key highlight of the revamped store is the incorporation of Marina Home’s first-ever cafe. The cafe concept was meticulously curated to seamlessly integrate with the retail space, offering customers a tranquil oasis to contemplate their furniture choices while surrounded by the store merchandise. This harmonious blend of retail and F&B is thoughtfully designed to enhance the customer journey and increase dwell time, allowing for a relaxed and immersive shopping experience. Marina Home’s evolutionary concept at Al Reem Mall is a celebration of elegance, innovation, and individuality. The 2260 sqm space showcases Altavia ODG’s unrivaled expertise in crafting exceptional customer experiences. With Marina Home’s new store, customers embark on a journey that marries the art of retail with the comforts of hospitality, creating a truly memorable shopping experience.