The Haribo candy museum in Uzès allows everyone to discover all the secrets of the legendary factory. Open to visitors for many years, the customer journey’s store is from now old school that Haribo wanted to modernize.

The agency created a new customer journey to transform this traditional sales space into the museum’s final experience room: we designed the “Haribo House”.
A world of sharing and festive moments, in which we find Haribo’s daughter-brands around :

• Garden and pool (Tagada)
• The bedroom (Chamallow)
• The kitchen (The Lab)
• Living room with library and party table (Pik)
• The playroom (Dragibus)
• The terrace (the checkout)
  

Since its opening, the store has enjoyed a significant improvement in its business:

• +20% increase in average basket
• + 25% increase in sales productivity.
• + 50% increase in shelf space.

The Haribo store experience is acclaimed by museum visitors.