Driven by the success of its French and English versions, Altavia Watch is now available in Italian.
Altavia Watch was created in 2013 as part of the group’s digital transformation with the aim of offering the retail community an international market watch tool. “In a constantly moving market, a platform such as Altavia Watch allows to closely follow changes in purchasing habits and to be fully aware of the latest innovations” underlines Thierry Strickler, Market Intelligence Lead in charge of the project.
Altavia Watch was first launched as a blog and is now on Twitter, LinkedIn and Slideshare, where its presentations count more than a million views.
And success now comes in a third language with the launch of the Italian version of the website, fed by Altavia Italia through its department dedicated to innovation and experimentation, AltaviaLab.
“We select the most relevant news for the Retail market, including every sector both in Italy and internationally”, explains Head of AltaviaLab Anna Casani. “We have also planned to send a weekly newsletter starting from November to which it is already possible to subscribe from our website.”