Take advantage of the 50th anniversary to give new impulse to the future and to the creation of traffic and business. High-growth ambitions in a historic market that is losing momentum, and in a context of declining traffic. Encourage network buy-in.

• An annual red thread capable of making the anniversary last, and supporting both high points and low points.
• An astonishing, differentiating tone for commercial communication in conjunction with the brand’s advertising.
• Operations & mechanics to match the promise and the theme: innovative and creating pretexts for in-store and e-commerce visits.
• An overhaul of the action plan (theme/mechanics) combining risk-taking, security, business and controlled generosity.
  

• A success from the 1st month with a new mechanism (age of the car= % discount) +12% in sales in the overhaul category (versus n-1).
• A continuing success: +10% compared with the most optimistic forecasts for the mobility range at the end of July.
• An online success: the all-time record for traffic in July on feuvert.fr (order session and sales).
• A success that federates and continues: Traffic up over the year…over 12 months (versus 9 initially) at the request of the network (and in particular the franchise).