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McCain
Born to Share, A Global Platform Tailored for the Middle East
Worldwide
FMCG
Performance Marketing
McCain, a global leader in frozen food, sought to elevate its brand stature across international markets by launching a unifying campaign rooted in its core purpose. In the Middle East, the ambition was to make this global vision locally resonant—by adapting, producing, and activ
Auchan
Series Format for Retail Excitement
Europe
Retail
Content Factory
Auchan, a major player in the European mass retail sector, sought to revitalize customer engagement and boost product visibility across multiple countries. Leveraging the widespread popularity of serialized entertainment, the brand adopted a unique strategy to present its star pr
E. Leclerc
Industrializing Creative Content for Retail at Scale
France
Retail
Content Factory
E. Leclerc, a leading French mass retailer with a vast network across GSA, GSS, and specialized banners, aimed to streamline and scale its content operations to meet increasing demands across digital and physical touchpoints. Altavia partnered with the brand to industrialize asse
Système U
Supporting Retail Efficiency at Scale
France
Retail
Content Factory
For over three decades, Altavia has worked closely with Système U’s national and regional teams to support their extensive media operations. As one of France’s leading retail cooperatives, Système U demands high-volume, high-precision content production to maintain coherence acro
Groupe SEB
Boosting engagement across B2B & B2C channels
Middle East
FMCG
Performance Marketing
SEB Groupe, a global reference in small domestic appliances, operates across a wide range of usage contexts—from everyday households to select professional environments. To enhance its brand appeal among diverse audiences and strengthen digital visibility in the Gulf region, SEB
LG
Amplifying Energy With a Multi-Format Digital Rollout
Turkey
Retail
Activation
A major global player in consumer electronics, LG sought to energize the launch of its XBOOM Go wireless speaker across several markets. From social media challenges to localized content and live event coverage, the objective was to activate diverse digital formats to engage youn