News

Altavia acquires ASK Marketing and strengthens its presence in Canada
Altavia acquires ASK Marketing and strengthens its presence in Canada 1150 546 Altavia

 

 

After the launch of Altavia Canada in 2015 and the acquisition of digital agency CloudRaker in 2017, the Altavia group continues to expand in Canada and acquires ASK Marketing, a marketing agency specializing in retail.

ASK Marketing was founded in 2014 by Louis Lamarche and positions itself as a neighbourhood agency with limitless boundaries. Whether working with an ambitious local startup or a major national company, ASK’s approach remains the same: a proximity and an understanding of their challenges, while ensuring the best possible performance.

 

By joining CloudRaker and the Altavia group, ASK Marketing aims to enhance its offer and increase its efficiency by offering retailers ever more innovative and high-performing marketing solutions.

 

Altavia Canada began a shift last year by paving the way for new partnerships, strategic hires and the launch of a strong and extensive marketing offering through the acquisition of CloudRaker. Now, with ASK Marketing, Altavia is strengthening its range of services dedicated to retail.

 

ASK Marketing’s expertise in the field of marketing activation combined with Altavia’s expertise in retail sales activation will enable the new team to create a more effective offering and to boost its growth in Canada.

 

“Joining Altavia within CloudRaker will enable us to continue growing by positioning ourselves as a leading player in the field of marketing activation and to join a team that is driven by common values of work and humanity,” says Louis Lamarche, Founder and President of ASK Marketing.

 

“Altavia Canada began a shift last year by opening the way for new partnerships, strategic hires and the launch of a strong and extensive marketing offering with the acquisition of CloudRaker. Today, with ASK Marketing, Altavia is strengthening its retail-related services in terms of sales and marketing activation to respond more precisely to the changing needs of customers. “concludes Raphaël Palti, Founder and CEO of Altavia.

 

 

Altavia Japan becomes a partner of Fogra
Altavia Japan becomes a partner of Fogra 1622 1157 Altavia

Since January, Altavia Japan has been a PSO certification partner of Fogra, a Germany-based media technology research institute.

ProcessStandard Offset (PSO)

PSO is a guide to creating optimal, stable and reliable print products in accordance with the international ISO 12647 standard series.

 

PSO was developed and brought to international standardization by Fogra in cooperation with the German Printing and Media Industries Federation (bvdm). It describes an industrially-oriented and standardized approach to manufacturing print products, from data collection to final print product.

 

The complex production process is streamlined to be as efficient as possible and simultaneously guarantees high and predictable colour quality. This is achieved through clearly defined interfaces with feasible aim values and tolerances.

 

Goals of working with PSO

  • High quality standard
  • Economical and ecological production
  • Production safety
  • Fewer complaints and happy customers

 

 

Certification according to PSO (ISO 12647)

Externally, a certification according to PSO (ISO 12647) provides proof of the quality of which a print shop is capable. Internally, it guarantees that everything has been done right.

 

The certification of print shops according to PSO (ISO 12647) was established by the originators of PSO, Fogra and bvdm, almost 15 years ago. Since then, contents and certification procedures are regularly verified, optimized and adjusted to current international rules.

 

Fogra and bvdm support each other as co-certifier during the evaluation phase. This four-eyes principle guarantees reliable results and recognition of the PSO certificate worldwide. Today, there are approximately 250 certified printing companies in more than 20 countries.

 

Benefits of PSO certification

  • Demonstration of quality to the outside world
  • Digital seal of approval
  • Listed as a certified company at www.pso-insider.de
  • Ability to meet the demands of quality conscious clients

 

Benefits of certification by Fogra/bvdm

  • Fogra and bvdm are the creators of PSO
  • Neutral certification by independent organizations
  • Four-eyes principle for reliable results
  • Broad international acceptance

 

 

PSO certification partners

PSO certification partners provide onsite support for certification outside of Germany.

 

In order to cope with the strong international demand for certification according to PSO (ISO 12647), Fogra runs a partner programme in non-German-speaking countries, allowing qualified specialists to help print shops obtain this valuable certificate and to carry out the necessary assessments on site.

 

Print shops interested in PSO certification can contact our partners directly. The partners carry out the certification procedure on site, while Fogra and bvdm conduct the subsequent evaluation and issue the certificate.

 

 

Altavia is expanding its offer in Africa through the acquisition of communication agency Blue Lions
Altavia is expanding its offer in Africa through the acquisition of communication agency Blue Lions 1600 850 Altavia

 

 

Altavia strengthens its presence on the African continent through the acquisition of pan-African digital communication agency Blue Lions. This acquisition is in line with the Altavia group’s growth strategy, one of the objectives of which is to deploy its service offerings in one of the major markets of tomorrow.

Created in November 2013, Blue Lions is based in Paris, Abidjan, Casablanca, Joburg and Dubai and is managed by co-founders Adrien Cusinberche and Guillaume Aoust. Specialized in supporting international brands on African markets, the agency carries out digital communication campaigns and has among its references many national and international clients such as the L’Oréal Group, MoneyGram, Unilever, Bel, Bic, Orange, Renault, Disney, Accor Hotels, Radisson.

 

 

International ambitions

In recent years, Blue Lions has developed its services at a steady pace in Africa where the agency conducts digital campaigns for international brands. Thanks to Altavia’s business expertise, particularly in the areas of marketing services, consulting and deployment support, the agency will enrich its offer and thus capitalize on African economic growth.
By expanding into this market, the Altavia group is responding to the changing needs of both its historical clients and potential new clients on the African continent.

This strategic alliance offers a complete range of offline and online communication services to retailers and brand owners in Africa. By combining their respective expertise, Altavia and Blue Lions will bring the same quality of service and innovation to the African continent as in the countries where they are already operating. In addition, by supporting the structuring of distribution networks in Africa, they will provide local clients with the benefit of their respective know-how and the experience they have acquired in more mature markets.

 

 

Common values

Driven by a pioneering and entrepreneurial spirit since their creation, Altavia and Blue Lions have come together around shared values and in their will to federate their teams around strong operational synergies to serve their clients on the African continent.

“We are proud of the work accomplished over the past 5 years on the African market. By joining Altavia, a group structured as a federation of companies, established in 35 countries and specialized in sales communication, we benefit from the support of a unique know-how in communication. By combining our expertise and our mastery of local realities with the know-how and striking power of the Altavia group, we aim to create the first leading independent communication group in Africa.“, says Adrien Cusinberche, President of Blue Lions

For Lorenzo Bertagnolo, Deputy Managing Director of Altavia: “This acquisition is based above all on shared values and a common vision of our activities. It is on the basis of this common vision and these obvious complementarities that we have sought this rapprochement. It strengthens our position in a complex international perimeter serving key account clients.”

 

 

Global Compact

Corporate Social Responsibility: Altavia attains Advanced level in the Global Compact
Corporate Social Responsibility: Altavia attains Advanced level in the Global Compact 1806 1039 Altavia

Altavia signed the United Nations Global Compact in 2008 and this year the group has attained the Advanced level, which represents the highest standard of performance in terms of the social responsibility of organisations.

Catherine Rehbinder, Group CSR Director, tells us more about this strong, responsible commitment and the concrete actions which will be led to take it even further.

 

What is the Global Compact and what are its missions?

The Global Compact was initiated in 2000 by Kofi Annan, then Secretary-General of the United Nations, with the aim of encouraging companies to voluntarily adopt a responsible progress approach by inviting them to integrate ten key principles, relative to Human Rights, Labour Rights, the Environment, and Anti-Corruption, into their strategies and activities. They also commit to promoting these principles throughout their networks. Today the Global Compact counts no less than 9,700 companies in 170 countries, 1,200 of which are in France.

 

When did Altavia join this movement?

Altavia joined the Global Compact in 2008 under the impetus of its Founder and Chief Executive Officer, Raphaël Palti. Every year for the past decade, we have communicated about our social and environmental commitments and progress by publishing our Communication On Progress (COP) text on the UN Global Compact website.

 

This year, we have achieved the highest stratum of the Global Compact, namely the Advanced level. At present only 8% of companies worldwide have attained the Advanced level for their COP, and at the end of 2017, 84 French companies belonged to this select club. We are very proud to be amongst the most advanced companies in the Global Compact!

 

What does reaching the Advanced level really mean for Altavia in terms of commitments?

As well as the annual publication of the actions that we are leading in favour of the four main themes of the Global Compact, we must communicate about how we are implementing 21 advanced criteria linked to the strategy, governance, and commitment of our stakeholders (i.e. all those with an interest in the activities of the company: staff, clients, suppliers, shareholders, associations), implementation of the principles in our value chain, and transparency. This year, our COP also includes details of how we are contributing to the UN sustainable development goals, (SDGs), adopted in 2015 by the United Nations. They are the basis of an action plan aiming, by 2030, to radically change our societies by ensuring a transition towards fair and sustainable development.

 

We are also now obliged to be assessed by an external third party. Consequently we underwent a peer review session in front of the Global Compact Advanced peers’ club, which evaluated our approach and validated our level. This level will be consolidated providing that we implement the action plan that we put forward.

 

What actions will be led as part of this action plan?

The two bases of the Altavia Group’s action plan are transparency and responsible procurement.

 

Firstly, we are going to set up CSR reporting, via which we will measure the impact of our actions on the environment, the human capital and society, and this on an international scale given that the Altavia Group is currently active in 30 countries.

 

Secondly, our actions will be focused on responsible procurement, which represents a key issue for the Group. It is crucial for us to ensure that our supply chain applies the principles of the Global Compact in terms of Human Rights, Labour Rights, respect for the environment, and ethical business.

 

More generally, over the coming months, Altavia must strengthen its CSR strategy by getting its stakeholders more involved. One way that we will go about this is by giving everyone to chance to comment on our COP, which will soon be made available on the group’s website.

 

Altavia Group develops in the Netherlands with the acquisition of Sumis Company
Altavia Group develops in the Netherlands with the acquisition of Sumis Company 1500 1000 Altavia

 

Altavia strengthens the group’s services in Print Management and Marketing Services and acquires Sumis Company in the Netherlands. This acquisition is part of the Altavia’s strategic plan , the MOVE2020 (Make Our Vision Effective), one of the objectives of which is to pursue growth dynamic and strengthen the group’s sales communication offerings.

 

By taking on Sumis Company, Altavia strengthens its service provision and presence in the Benelux. Sumis Company is market leader in the field of in & around store marketing services in the Benelux. With the acquisition by the French Altavia Group both companies combine their strengths in strategy, tooling and marketing services.

 

Market transformation


Sumis Company prefers to stay ahead of the turbulent developments in the physical retail market. To this end, the company started a transformation some time ago. “Altavia’s expertise in the field of digital and mobile communication, their research data and tooling, perfectly complement our extensive knowledge and experience in retail. Additionally, through Altavia we are given the chance to better serve internationally oriented companies. This is where, together with Altavia, we can make a difference”, says Stefan Hijstee, COO of Sumis Company.

 

International ambitions


The Amsterdam based Sumis Company has expanded its services over the past few years. In addition to print management, marketing logistic services were added, which are handled from Sumis’ own warehouse in Zoetermeer. Recently, ‘brand and activation’ was added through the incorporation of the Amsterdam based advertising agency FEL. The Altavia network provides FEL with plenty of opportunities as well; “It is a progressive network in which agencies share expertise, collaborate and utilize each other’s strengths. This opens up new avenues creatively, strategically and commercially and we expect to capitalize on these opportunities”, says Koen de Groot, Managing Director FEL.

 

New clients
Didier De Jaeger, CEO of Altavia Europe is delighted by the acquisition of Sumis Company.  “Our presence in the Benelux retail market will get a great boost from this venture. Together with Sumis Company we expect to expand our position in the coming years with advanced services. The collaboration has already paid off; at present, new and appealing clients such as Nutricia, have already signed up with Sumis Company, thanks to the merger with the Altavia Group.”

 

The Executive Committee of Sumis Company remains unchanged and is comprised of Marc Smeitink, Stefan Hijstee, Ferry Bol and Koen de Groot. Sumis Company is currently working for, among others, ANWB, ABN Amro, Albert Heijn, BP, Etos, Gall&Gall, HEMA, NS, Rabobank, Total, KLM, Bijenkorf, TEVA and Shell.

 

#SDN2017: the Agence du Don en Nature presents the shared basket
#SDN2017: the Agence du Don en Nature presents the shared basket 2085 1093 Altavia

In celebration of the “Semaine du Don en Nature” (Goods to Give Week), the Agence du Don en Nature hosted a debate on the topic of generosity. The association also spoke about its operations from the previous year, its upcoming projects to help those most in need, and its 2016 annual report, which was written and produced by Altavia.

 

Stéphanie Goujon, Director of Agence du Don en Nature, opened the debate held on 23 March to mark Goods to Give Week by speaking about her goals. They included expanding the association to further promote social responsibility, developing partnerships with companies, and increasing its profile among the general public to collect even more products for those most in need. These goals are in keeping with the agency’s actions in 2016. “Our social work programme has grown substantially”, said Christian Ringuet, President of the association. “In 2016, we collected and redistributed 600,000 euros worth of products every week through our partnerships with 130 companies.” Agence du Don en Nature was able to assist no fewer than 900,000 people.

 

Aiming higher

 

“The data on poverty show us how much more work there is to do”, said Christian Ringuet. “Nine million people live below the poverty line. This pushes us to aim higher every day!” With this in mind, Agence du Don en Nature recently broadened its scope to include individuals by launching the shared basket programme in collaboration with Carrefour last autumn. Carrefour was chosen deliberately for this partnership; indeed, the retail giant has worked with the association for many years. In 2016, “Carrefour donated 100,000 products to Agence du Don en Nature”, explained Sophie Fourchy, Director of the Carrefour Foundation, who represented the group at the event.

 

The shared basket: an innovative and promising concept

 

The shared basket initiative started on Greenweez, Carrefour’s organic e-commerce site. It gives customers the option of buying an item for someone in need when they buy groceries online.

The shared basket is an innovative solution and a promising way to increase donation volume according to a survey conducted by OpinionWay (see below) that found that 66% of French people were willing to make a donation when purchasing something online.

 

Rapport Annuel ADN par Altavia

The Agence du Don en Nature annual report, produced par Altavia.

 

During the event, Agence du Don en Nature also presented its 2016 annual report, which was produced by Altavia. Altavia has been a partner of the association since its founding in 2009.

 

Altavia a également pris en charge la conception des supports de communication, tels que les kakémonos et affiches grand format.

 

 

Frédéric Micheau présente les résultats de son enquête sur la générosité des Français

The French are generous…with their friends and family.

As part of a debate and evening event centred on the question: “Generosity in a society of hyper-consumption: a paradox?”, Frédéric Micheau, OpinionWay, and Philippe Moati, economist and co-President of ObSoCo, presented a report on the generosity of the French.

 

At first glance, the French give easily, since 83% consider themselves generous according to a survey presented by Frédéric Micheau. What’s more, 92% of those surveyed report being generous during the past year, including 52% who donated products. However, the French were especially generous with their friends and family (84%). Philippe Moati confirmed this tendency of the French to be generous towards people within their “inner circle”: “Seventy-nine percent of French people report donating an object that belonged to them once in the past year. However, the majority gave it to a friend or family member.” According to the economist, these figures need to be put in perspective because “between 2004 and 2014, financial donations increased by 4.9%, whereas the vast majority of people tend more towards donating items”.

 

 

Promo 2016 des lauréats entrepreneurs de Réseau Entreprendre 93

Réseau Entreprendre 93 introduces the association’s 2016 laureates
Réseau Entreprendre 93 introduces the association’s 2016 laureates 2080 1154 Altavia

 

On the 21st of March took place the 14th Réseau Entreprendre 93 Laureates Ceremony, in the presence of famous fashion designer Agnès B, the sponsor of the event.  An opportunity to honor the entrepreneurs the association has accompanied during a year.

 

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Thierry Pétris, President of Réseau Entreprendre 93

“Our neighborhoods are unfairly considered poor and violent. I am happy to show you another face of the Seine-Saint-Denis. We believe in this territory. We believe in its inhabitants.” This was how President of Réseau Entreprendre 93 Thierry Pétris introduced the association’s annual laureates’ ceremony. And it is truly, in a new, dynamic and promising way, that the 93 was revealed throughout the evening, through the innovative projects carried out by the 32 entrepreneurs that the association has chosen to support over the past year.

 

Working in sectors as diverse as industry, digital technology, healthcare, and culture, these entrepreneurs all share the ambition, and above all the potential, to create a significant number of jobs in the territory.

 

This is the case, in particular, with My Cryo Firm, a company specializing in cryogenics and carried by Julien Paris, which aims to produce 10 to 15 machines per year, or the Astriohm Invest holding company, whose recent acquisition by Franck Dattee Preserved 40 jobs. The boss even plans to create about thirty additional jobs within 5 years!

 

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Sponsor of the event Agnès B, interviewed by Yasmine Hamraoui, Director of Réseau Entreprendre 93, advises the laureates : “Above all, undertake the things you love!”

All of them also paid tribute to the work of Réseau Entreprendre 93, following the example of Pascale Tessier Morin, who took over the Atelier Images & Cie at the end of 2016: “I appreciate the tailor-made advice of my sponsor, a well-informed and caring entrepreneur, who accompanies me over a long period and thus allows me to approach my business takeover serenely “. Matthieu Queval, founder of My Green Shop, shares the same enthusiasm: “I am sure that more experienced entrepreneurs will be able to help me identify and anticipate the new difficulties I am going to encounter in this phase of acceleration and development.

 

It will be understood that, in addition to the financial assistance provided by the association, young entrepreneurs consider that it is also, and above all, the accompaniment they receive on a daily basis that will make the difference and allow them to grow their business in the best conditions.

 

Such testimonials make Altavia all the more proud to be part of Réseau Entreprendre 93’s partners for more than 10 years.

 

Programme soirée Réseau Entreprendre par Altavia

The programme of the event was created and produced by Altavia

Ludovic Noël joins Altavia Group as Human Capital Director
Ludovic Noël joins Altavia Group as Human Capital Director 725 851 Altavia

Ludovic Noël joins Altavia Group as Human Capital Director and becomes a member of the Comex Group.  

 

Ludovic Noel

“Faced with changes in retail and our businesses, the mission of the Human Capital Department is to provide operational tools to the various Altavia BUs, in particular to liberate the energies, spread a common culture of agility and sharing experiences, thinking about tomorrow’s work spaces, improving the training of our teams and the quality of their services, “says Raphael Palti, Founder CEO of the Group.

 

At 46, Ludovic Noël has been a specialist in the fields of innovation and entrepreneurship for 20 years. In particular, he led the Imaginove competitiveness cluster from 2006 to 2011, a cluster of 150 companies specializing in the image industries (video games, web, audiovisual) to accompany them on the evolutions of digital uses.

 

Since 2011, Ludovic has been running the St-Etienne establishment, which brings together: the Ecole Supérieure d’Art et Design in Saint-Etienne, the Saint-Etienne Design International Biennial and the Cité du Design. In recent years, he has pursued a professional career committed to helping companies innovate in the face of change.

Altavia Coach Strategic Ventures puts capital in Ubiq® and reinforces Atavia group’s Social Media offer.
Altavia Coach Strategic Ventures puts capital in Ubiq® and reinforces Atavia group’s Social Media offer. 1439 727 Altavia

As part of the reinforcement of the group’s Social Media offer, Altavia acquires a stake in UBIQ®. The startup specializes in the management and the optimization of chain retailers’ Social Media strategy.


UbiqThe governance of social media strategy and the generation of traffic through local social media communication initiatives has become a major stake for all retailers. In order to help the group’s clients deal with these key issues by offering them the most relevant social media solutions, Altavia takes a minority stake in Ubiq® through the Altavia Coach Strategic Ventures fund.

 

Ubiq® is a Social-to-Store platform which enables brands and chain retailers to manage and feed each point of sale’s social media account according to the brand’s marketing strategy and generate in-store traffic.More than 2500 points of sale are already equipped with the platform, which manages more than 2 million fans and a monthly reach exceeding 30 million people.

 

“Ubiq® and Altavia group share the common DNA of serving chain retailers and their specificities,which require to manage the challenges of homogenizing the communication within the same network, while letting autonomy and creativity be expressed locally, “says Astrid Baldelli Noizat, CDO and head of Altavia Coach.

 

Altavia wants to let the founders of Ubiq® the autonomy they need to ensure the good development of the start-up.

“Ubiq® today realizes a part of the startup’s turnover thanks to the agencies,” says Eliott Tischker, Director of Participations. We encourage the founders to continue and develop their collaborations with all the agencies. “

 

dekatlon buzz

Altavia acquires Dekatlon Buzz and grows its presence in Turkey
Altavia acquires Dekatlon Buzz and grows its presence in Turkey 1280 592 Altavia

Altavia is growing its offerings in digital communications and marketing services with taking a majority stake in Dekatlon Buzz in Istanbul, Turkey.

 

Dekatlon Buzz was established in February 2010 and currently employs 40 people. The agency is led by two business partners who are well-known professionals in the marketing services and pioneers of the creative industry in Turkey: Samet Ensar Sarı and Vadi Efe.

 

Dekatlon Buzz provides several offerings interacting with the digital landscape (all kind of platforms and devices like tablets, mobile phones, smart tv’s, social networks, email marketing, blogs…) and social userbase, including social media analytics and content marketing, digital PR and a multi-platform creative production skill set. The agency has developed creative campaigns in more than 35 countries so far and has won several global awards including: Cannes Lions, European Excellence Awards, Mixx Awards Europe and Travel Marketing Awards.

 

Settled in Istanbul, the company management and client services are led by Samet Ensar Sarı, who is among the most successful young business leaders in Turkey with experience in serving global corporate firms. The award-winning creative solutions are led by Vadi Efe, who is one of the pioneers of the digital world in Turkey and is a leading creative technologist in EMEA startups and venture ecosystem.

 

Dekatlon Buzz works for leading Turkish and international clients including: Nestle, Turk Telekom, LC Waikiki, Turkish Airlines, Bayer, Ipragaz, Eczacıbaşı Group, Garanti Bankası, Rixos Hotels, Cargill, Fibabanka, Tahincioğlu Group, Stanley Black & Decker and Çırağan Palace Kempinski.

 

Since its establishment in Turkey in 2001, Altavia has built a strong reputation through its retail marketing and print offerings, and is an already well-known agency. Altavia Türkiye was born after the acquisition of Elan, an agency created by Zeynep Necipoglu in 1997. Zeynep Necipoglu has been managing the agency since then. Altavia plans to create synergies with this acquisition in order to grow its omnichannel communication offerings.

 

‘The creative industry is constantly evolving and as a digital born company we will benefit from Altavia Group’s omnichannel and global expertise and we aim to create added value for the group’s future in serving clients in an innovative approach,’ explain Vadi Efe and Samet Ensar Sarı, co-founders of Dekatlon Buzz.
‘We believe Dekatlon will be a key asset for Altavia’s growth on the Turkish market. Together we are forming a unique 360° agency, with a strong DNA on both retail marketing and digital innovation “adds Didier De Jaeger, CEO of Altavia Europe.

The agreement provides Altavia with a majority of Dekatlon’s share capital. The business partners currently managing Dekatlon Buzz will remain in their operational management roles.

 

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