Digital

Altavia japan ecovadis gold

Altavia Japan receives EcoVadis Gold 2020 rating for sustainability
Altavia Japan receives EcoVadis Gold 2020 rating for sustainability 977 675 Altavia

Altavia Japan recently received “Gold” rating in the 2020 Sustainability Assessments issued by the French company EcoVadis. Why did you choose to be evaluated by EcoVadis ?

EcoVadis is a world-renowned corporate sustainability rating agency. Although not yet as well known in Japan as it is in Europe, more and more companies in Japan are getting certified, especially those with overseas operations.
The Altavia Group joined the Global Compact and has been an advanced level member since 2018 and is a leader in the advertising agency industry in terms of CSR. The Altavia headquarters have obtained EcoVadis Gold certification. CSR is at the core of our growth strategy. The Altavia Group is therefore very active when it comes to establishing and implementing action plans, as it encourages branches and affiliates in all countries to obtain EcoVadis certification, regardless of the size of the branch, which is why we have to undergo the assessment in Japan as well.


It seems that the company received particularly high marks for “environment”.

Yes. The company’s serious commitment to CSR was one of the main reasons I joined the Altavia Group, so when I took over at its head back in 2016, I completely overhauled the marketing services Altavia offers.
Of course, expertise, price, and quality of service are important, but should we be using methods with a high environmental impact, no matter how good the service? That’s the question.
If we can reduce our environmental impact while maintaining service quality, it will add value to Altavia Japan and contribute to the CSR targets of our customers’ corporate activities.
More specifically, by incorporating the latest technology into the production process, Altavia Japan has achieved a production process that significantly reduces environmental impact and waste while providing high-quality services. We challenge the existing values and practices of the production floor and offer sustainable solutions.


Do you think the EcoVadis certification will have a positive impact ?

First of all, I think it is very positive that we can share the values of focusing on CSR with our employees. It is important for each employee to have an awareness of the issues on a global level and to always take action for improvement and to act based on the high ethical standards as a member of the Altavia Group.
It is also important for business, as more and more global companies look to EcoVadis for ratings when selecting suppliers. I hope that more and more companies in Japan will be able to learn more about the value of global sustainability assessments.


What are your ambitions for the future ?

We will continue to focus on our CSR initiatives and do our utmost to be a company that contributes to the sustainable development of society and is trusted by our customers.

Altavia ODG dubai

Altavia announces the acquisition of Dubai based design agency ODG
Altavia announces the acquisition of Dubai based design agency ODG 1366 620 Altavia

Paris, November 18 2019 – Altavia acquires the ODG agency and strengthens its presence in the Middle East and in the Travel Retail sector.

Co-founded in 2006 by Martin Mirmand and headed by Managing Partner Hugo Vanderschaegh, ODG is a retail consultancy and design agency based in Dubai.
ODG offers a complete range of services for the retail industry, from design to implementation and brand strategy. It provides consultancy across the entire shopper journey, including retail strategy, commercial master planning, concept creation, store branding, digital solutions, interior architecture, category management, merchandising and activations.
Specialising in the Travel Retail sector, the agency manages projects in 25 countries and works with global brands, retailers and food service companies, hub operators, malls, and real estate developers.
ODG references include retail concept creations in more than 20 airports, train stations and cruise liners globally, the design and engineering for Muscat, Bahrain and Cyprus airports’ Duty Free, the commercial strategy and planning at Barcelona Airport and a marketing and technical framework at Marseille Provence International Airport. It also provided Food & Beverage concessions consultancy for the Louvre Museum in Abu Dhabi.

By joining Altavia, ODG is leveraging the group’s presence in North America, Europe, Africa and Asia as well as its expertise and services to accelerate its growth and establishment in major international hubs and reach a wider customer base around the world.

Thanks to this acquisition, Altavia is creating an international vertical offer on Travel Retail, adding high value-added services for airport authorities and concessions, concession caterers, real estate developers and malls. Altavia is also strengthening its presence in the Middle East and in Dubai in particular, a global strategic Travel Retail and shopping hub.
Co-Founder, Martin Mirmand commented: “We are delighted to join Altavia, a leading global company with a strong entrepreneurial culture in its DNA and look forward to capitalizing on the group international network and wealth of services and expertise to fast track our development and service our global clients in all the regions they are present in.”
Managing Partner, Hugo Vanderschaegh adds: “We are at a turning point in our development and Altavia will be a booster to our ambitions. Joining a global leader in retail consultancy and services will allow ODG to keep delivering innovative, engaging and pro table customer centric experiences in the world leading hubs. Our teams look forward to exploring promising synergies.”
According to Altavia’s Founder & CEO, Raphaël Palti: “With ODG we share the same desire to enrich the customer journey and to increase marketing performance on behalf of our clients. This acquisition allows Altavia to tap further into the fast-growing Travel Retail channel and to strengthen our presence in Dubai.”


About ODG

ODG is an award-winning global consultancy and design rm specialised in creating retail and hospitality experiences and concepts for leading landlords, operators, concessionaires and brands, with a strong focus on the Travel Retail channel.

Ultra-transparency in the retail sector
Ultra-transparency in the retail sector 1678 1119 Altavia

 

 

There’s a new mantra that seems to be sweeping the retail market, introduced by visionary brands in a desire to make a clean break from convention: ‘ultra-transparency’. A bold approach designed to appeal to customers in their search for authenticity. We took a closer look at this inspirational trend with Thierry Strickler, Retail Market Intelligence Lead at Altavia.

A new pitch: transparency

Price, practicality and accessibility are among the key factors that affect a customer’s purchasing decision, but some also look at an additional criterion that they perceive to be vital: transparency. They want to know how the product is made, where the raw materials were sourced from and the production conditions, along with the actual cost of manufacturing the product and the margin that the brand in question is making. “In an attempt to better convince and appeal to their customers, some retailers have introduced a new way of selling and doing business that focuses on transparency, or rather ultra-transparency, to be exact”, Thierry Strickler explains. “The main goal on which these brands are focusing their operations is to be able to provide evidence of the way in which their products, as ethical, responsible products that respect all of the parties involved, are manufactured and what they actually cost to make”.

 

 

DNVBs: where it all began

This concept of ultra-transparency was first introduced by DNVBs (Digital Native Vertical Brands), brands that were created online and interact with their customers.

 

American off-the-peg fashion brand Everlane, whose slogan, “Exceptional quality. Ethical factories. Radical Transparency”, is clearly displayed on its website, was one of the pioneers of this movement. “We believe our customers have a right to know how much their clothes cost to make. We reveal the true costs behind all of our products—from materials to labor to transportation—then offer them to you, minus the traditional retail markup”, the site explains.

 

 

Maison Standards, Jules & Jenn, Léo & Violette and co.

French brand Maison Standards has adopted the same philosophy. In the words of CEO Uriel Karsenty, “we explain our methods, costs and margins and open the consumer’s eyes to the practices adopted within the industry”.

 

Jules & Jenn, whose slogan translates in English as “Responsible. Accessible. Essential”, also claims to “maintain complete transparency at all times”.

 

And here is a prime example:

“Find out why €85 is a fair price to pay for our leather cleated boat shoes”.

 

 

Léo Dominguez, co-founder of the Léo & Violette brand, meanwhile, claimed in an interview with Isal Paris that “we wanted our main focus to be on transparency. We have established a series of common values regarding the way in which we communicate and talk about our brand from the very beginning. We decided to provide place the emphasis on the manufacturing of our products and the transparency of the materials used, as well as about us as a company, showing people who Léo and Violette actually are and what we are all about. This is still true five years down the line – we still spend a lot of time explaining what goes on behind the scenes and how the brand came about. We’ve always felt that our customers appreciate this sense of proximity and this transparency with regard to our background”.

 

And the examples continue to multiply. Take Sephora, for example, which created a product range entitled Clean at Sephora, allowing customers to easily identify eco-friendly products that do not contain any harmful ingredients.

 

 

Boosting trust and appeal

“Unveiling your manufacturing processes and the keys to your business model are great ways to boost the appeal of and trust in your brand”, Thierry Strickler explains. “This sort of positioning enables customers looking for authenticity to choose to support a transparent, responsible and uncompromising value system, and is a great way to establish lasting, tangible links with them”.

 

Even those who have not (yet) adopted this philosophy of ultra-transparency have started to take note. “We are dealing with disruptive players who have the advantage of introducing a new browsing pathway that is attracting the attention of retailers”, Thierry Strickler explains. “It is safe to say that the major players in the cosmetics, food distribution, fashion and even luxury sectors are all keeping a close eye on this new model”.

 

This may be a bold model, but it is not without its limitations; indeed, there is no mention of design or conception, both of which are vital stages in the process and sources of added value.

 

 

Bonial: re-connecting consumers to stores
Bonial: re-connecting consumers to stores 1500 1125 Altavia

 

 

Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same model as its parent company in Berlin. An overview of a company that has already bagged the big accounts.

The drive-to-store pioneer in Europe

The story of Bonial began in 2008, with the creation of the application kaufDA in Germany. The mobile app dedicated to the in-store preparation of purchases proved to be a great success, resulting in its international expansion as of 2011 under the name Bonial.

 

Since then, the company operating in France has set itself the ambition of reconnecting consumers to stores. “Since 2011, Bonial has enabled brands to better promote their in-store offers through digital media”, says Laurent Landel, Associate Director Bonial France. “In just a few short years, we have developed a platform that combines complementary solutions designed to enhance store attractiveness. Our solutions allow major chains to adopt a more effective communication strategy that appeals to their customers.” 

 

 

The Bonial platform

By synchronising offers at points of sale with the purchase intentions detected on its apps, Bonial allows brands to promote their local offers on the Web and on mobiles.

 

“The Bonial platform enables brands to better promote their offers, using customised targeting and content. They can use the Bonial audience network, or specific advertising formats on Google, Facebook and thousands of other websites, or their own communication channels. Whatever the case, Bonial helps brands better promote their offers”, explains Laurent Landel.

 

 

Distributors in France and Europe

Bonial works with the majority of distributors in France and Europe, in all business sectors (food, sport, clothing, decoration, furnishing, etc.). The drive-to-store expert boasts the following big names among its customers: Franprix, Monoprix, Orange, Norauto, Action, Decathlon, Lidl, Picard, Sport 2000, Groupe Casino, and Office Dépôt, among others.

 

“Bonial adapts to the issues and challenges of each brand”, affirms Laurent Landel. Our offer, which combines a qualified audience network, proprietary data targeting and technology dedicated to the digitalisation of in-store offers, allows us to meet the drive-to-store needs of each brand.” 

 

 

The goal over the coming years?

“Bringing customers to the store will become increasingly difficult for brands. However, we firmly believe that e-commerce will never replace stores. Consumers are more interested in in-store offers now more than ever: it is a day-to-day purchasing power concern for French people. Our aim is to assist all major retailers in France looking to use digital technology as a key lever to drive traffic to stores.” says Laurent Landel.

 

 

A partnership with Altavia

Great news! Bonial and the Altavia Group have recently decided to join forces. “As a European pioneer and leader, Bonial will further strengthen the Altavia RetailTech solutions with the most comprehensive and innovative drive-to-store offer on the market”, announced Laurent Landel. “This partnership will allow Altavia RetailTech and Bonial assist the retail sector with all of its drive-to-store problems, using recognised technology and expertise”.

 

Altavia Italia acquires Stylum and Rokivo
Altavia Italia acquires Stylum and Rokivo 1666 560 Altavia

 

ALTAVIA reinforces its omnichannel and digital communication services with the acquisition of digital agencies Stylum and Rokivo by Altavia Italia.

 

Stylum offers omnichannel  communication solutions based on multi-sensory experience and technology-centered creations, with the purpose of creating emotion and strengthening consumers loyalty towards the agency’s clients . Divided between Milan and Turin, Stylum teams are directly managed by Valerio Saffirio, who has over thirty  years’ experience in advertising on behalf of international companies, and by Massimo Cortinovis, a pioneer of digital marketing in Italy and founder of several web agencies for over twenty years.

 

Based in San Francisco (USA), Milan and Turin (Italy), Rokivo specializes in user experience design. Managed by Design Director Giovanni Marazita  and Director of Strategic Planning Davide Marazita, , the agency has made a name in the Silicon Valley, mainly through the “Italian-style” quality of their design . At the forefront of technology and changings in usage patterns, Rokivo  teams collaborates with some of the most innovative startups of the moment.

 

Only four years after their creation, both agencies have already among their clients several  leading national and international companies,  such as Intesa San Paolo, Unicredit, Banca Sella, Banca Monte dei Paschi di Siena, Gruppo Montenegro (major player in the food retail market  in Italy), Piaggio, Fastweb, Fiera di Bologna, Dragon Capital, Infront Sports, Cisco.

 

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