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Synchronizing Communications Across Eight Carrefour Service

Content Factory

Carrefour’s services division encompasses twelve consumer-facing units, from travel and entertainment to personal assistance and energy. With a decentralized structure and high-volume marketing demands, Carrefour aimed to streamline its content production and bring coherence to

International beverage

Say It, Taste It

Performance Marketing

Caorunn Gin, a premium Scottish spirit brand, was facing two post-pandemic hurdles: reduced in-person sampling opportunities and a brand name that consumers often found difficult to pronounce. To address these issues and drive product trial, a unique voice-activated social experi

Rice, Stars, and Champagne: Krug’s Singular Culinary Journey

Performance Marketing

Krug, the heritage champagne house, continues its tradition of honoring individuality with an annual culinary celebration centered on a single ingredient. In 2023, rice was chosen as the focal point, inviting chefs from around the globe to reinterpret it through local lenses and

Born to Share, A Global Platform Tailored for the Middle East

Performance Marketing

McCain, a global leader in frozen food, sought to elevate its brand stature across international markets by launching a unifying campaign rooted in its core purpose. In the Middle East, the ambition was to make this global vision locally resonant—by adapting, producing, and activ

Series Format for Retail Excitement

Content Factory

Auchan, a major player in the European mass retail sector, sought to revitalize customer engagement and boost product visibility across multiple countries. Leveraging the widespread popularity of serialized entertainment, the brand adopted a unique strategy to present its star pr

Industrializing Creative Content for Retail at Scale

Content Factory

E. Leclerc, a leading French mass retailer with a vast network across GSA, GSS, and specialized banners, aimed to streamline and scale its content operations to meet increasing demands across digital and physical touchpoints. Altavia partnered with the brand to industrialize asse

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