Operating in an intensely competitive beauty market where new mascaras launch almost weekly, the brand needed to ensure Lash Idole Curl Goddess stood out both in Athens and regional Greece.
However, fragmented retail environments and limited consumer attention in busy beauty chains reduced the impact of traditional in-store visibility.
Against this backdrop, creating a compelling, immersive point-of-sale presence became critical to drive trial and anchor the new product in shoppers’ routines.
We set out to elevate Lancôme Lash Idôle Curl Goddess as the must‑try mascara in‑store, by transforming beauty retail spaces into immersive, trial‑driven make‑up destinations that inspired discovery, engagement and expert-led product experience.
Altavia orchestrated the full retail activation for the launch of Lancôme Lash Idôle Curl Goddess across key beauty channels:
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This campaign reinforced Lancôme’s ability to elevate in-store experience while driving discovery of its new Lash Idole Curl Goddess mascara.
