Our story
Altavia - Retail for humans - In service of retail excellence since 1983
A talk with
Raphaël Palti
Chairman and Founder of Altavia
More than just a signature, Retail for Humans is a conviction and a statement. It embodies the long-standing commitment we have built over time toward our talents, our partners, and our clients.
1983
Founding of the Group
Raphaël Palti forms PBE, an advertising and promotional agency, with two emblematic first clients: Etam and Carrefour.
1984
Creation of iconic Carrefour TV advertisements.
1985
1988
Creation of the Publishing Services division, later to become one of the Group’s core businesses.
1995
First international expansion opens in Spain—in Madrid, then later in Barcelona. Italy would follow in 1997.
1998
Deployment of outsourced publishing management in Europe.
1999
2003
Acquisition of the Victor group.
Altavia is now active throughout France, with offices in Paris, Nantes, Lille and Lyon.
2004
Altavia expands throughout Europe.
Altavia’s European development is gaining momentum: in just 5 years, Altavia set up operations in Brussels, Athens, Istanbul, Warsaw, Prague, Düsseldorf and London.
2005
Expansion to Asia.
Altavia China opens its first offices in Beijing and Shanghai, followed by Chengdu and Guangzhou.
2006
Development of marketing
services.
After expanding into logistics in 2002, Altavia accelerated its
business development with the acquisition of Le Parti du Client, CPO and RVB.
2008
2010
FSC ® and PEFC™ certification.
Altavia is the first communications group to be doubly certified
FSC ® and PEFC™ in continental Europe.
2015
Establishment in North America.
Altavia’s arrival on the American continent begins with Altavia Canada in Montreal. Internationalization continues its steady pace with new BUs in Europe, as well as in Asia, North Africa and the Middle East.
2016
Altavia launches its retail tech unit.
2017
2018
Raphaël Palti, Entrepreneur of the Year.
Raphaël Palti, Chairman and Founder of Altavia, is voted
“Communications Entrepreneur of the Year 2018” by the Agencies of the Year jury.
International growth.
The Group’s dynamic international expansion continues on several continents with the acquisitions of pan-African digital agency Blue Lions, branding agency Creative Capital and Canadian agency ASK Marketing. In France: Altavia ramps up the diversification of its 360° offering for retailer sales activation with the acquisition of Fil Rouge, a trade marketing agency.
2019
International expansion and digitization of our offer.
Altavia strengthens its presence in the Middle East with the
acquisitions of ODG, a consulting and design agency specializing
in retail, and Active Creative, an agency specializing in the luxury
goods, cosmetics and fragrances sectors.
In Europe, the Group pursues its strategy of investment in digital and technology with the acquisitions of RS:Media in Germany and digital agency Pixel and Pixel in Spain.
A member of the United Nations Global Compact since 2008,
Altavia confirms in 2019 its “Advanced” status – the highest level
of distinction awarded by the Global Compact.
2020
2021
Altavia launches its new international tagline: Retail For Human
This new signature embodies the Group’s founding principles of
radically human and humane business practices.
Creation of Altavia Travel Retail
Backed by an international team of connected specialists on 3
continents, Altavia Travel Retail offers consulting and creative
solutions to airport terminal operators, retailers and brands.
Thanks to our global and worldwide vision of the travel retail
ecosystem, our customers benefit from genuine online/offline
expertise to better design each touchpoint of the traveler’s
journey.
2022
Altavia reimagines its offices in a former industrial building in Saint-Ouen.
Established in Saint-Ouen since 1994, Altavia has reinvented its headquarters. This comprehensive project, led by Raphaël Palti, transformed the historic site into a new kind of working and living space, combining new modes of collaboration, a passion for design, respect for architectural heritage and a strong local footing.
Altavia Foundation launches microco.com, the first online
platform dedicated to microcommerce as a means of fostering professional integration.
2023
Altavia welcomes For Talents as a shareholder to support the
transfer and development of its business.
Altavia Kamikaze joins forces with two of Poland’s best-known
agencies: K2 Precise, a media and martech agency, and K2
Create, a creative agency.
Altavia strengthens its travel retail expertise with the acquisition
of Asian agency Sina Retail.
Opening of Altavia Israel
2024
