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Home | Our work | Valentino: Elevating haute couture fragrance awareness in premium retail

Valentino

Valentino, an iconic luxury fashion and beauty house, sought to elevate awareness of its haute couture perfumes within a premium retail environment. To support this ambition, the brand partnered with Altavia to create a standout podium experience at Attica City Link.
Industry
Beauty
Business line
Neuer Laden
Practice
Temporary POS Materials & Visual Merchandising
Case study
Valentino

Valentino, an iconic luxury fashion and beauty house, sought to elevate awareness of its haute couture perfumes within a premium retail environment. To support this ambition, the brand partnered with Altavia to create a standout podium experience at Attica City Link.

Context

Operating in an intensely competitive luxury fragrance market, the brand needed to elevate awareness of its haute couture perfumes within a retail environment saturated with premium beauty labels. 

At Attica City Link, securing standout visibility among discerning, high-spend shoppers was critical; however, existing in-store noise and limited physical space constrained impact. 

Against this backdrop, creating a truly premium, immersive presence became an urgent necessity. 

Our Ambition

We set out to elevate Valentino haute couture perfumes as a pinnacle premium fragrance choice within Attica City Link, by amplifying brand awareness and desirability through a highly curated, prestige-focused podium experience in a luxury retail environment. 

Our approach

Altavia orchestrated the full podium deployment for Valentino haute couture perfumes at Attica City Link:  

  • Designed a premium podium concept that highlighted the two hero fragrances and aligned with Valentino’s luxury visual identity.  
  • Developed detailed 3D layouts, material specifications and finishing guidelines tailored to the high‑end cosmetics environment.  
  • Sourced and manufactured bespoke podium structures, graphic panels and display elements with meticulous attention to colour and texture.  
  • Installed the complete podium in‑store, ensuring precise product placement, lighting balance and seamless integration within the Attica City Link retail space.

Our Results

  • Premium in-store visibility for Valentino haute couture perfumes at Attica City Link.  
  • Strong awareness boost among high-value, luxury-oriented shoppers.  
  • Consistent brand image through a meticulously executed podium installation.  
  • Enhanced shopper engagement around the two hero fragrances. 

This project reinforced Valentino’s ability to elevate brand desirability within a highly premium retail environment.

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