Home | Our work | Valentino: Elevating haute couture fragrance awareness in premium retail

Valentino

Valentino, an iconic luxury fashion and beauty house, sought to elevate awareness of its haute couture perfumes within a premium retail environment. To support this ambition, the brand partnered with Altavia to create a standout podium experience at Attica City Link.

Industry

Beauty

Business line

New Store

Practice

Temporary POS Materials & Visual Merchandising

Case study

Valentino

Valentino, an iconic luxury fashion and beauty house, sought to elevate awareness of its haute couture perfumes within a premium retail environment. To support this ambition, the brand partnered with Altavia to create a standout podium experience at Attica City Link.

Context

Operating in an intensely competitive luxury fragrance market, the brand needed to elevate awareness of its haute couture perfumes within a retail environment saturated with premium beauty labels.

At Attica City Link, securing standout visibility among discerning, high-spend shoppers was critical; however, existing in-store noise and limited physical space constrained impact.

Against this backdrop, creating a truly premium, immersive presence became an urgent necessity.

Our Ambition

We set out to elevate Valentino haute couture perfumes as a pinnacle premium fragrance choice within Attica City Link, by amplifying brand awareness and desirability through a highly curated, prestige-focused podium experience in a luxury retail environment.

Our approach

Altavia orchestrated the full podium deployment for Valentino haute couture perfumes at Attica City Link:

Designed a premium podium concept that highlighted the two hero fragrances and aligned with Valentino’s luxury visual identity.
Developed detailed 3D layouts, material specifications and finishing guidelines tailored to the high‑end cosmetics environment.
Sourced and manufactured bespoke podium structures, graphic panels and display elements with meticulous attention to colour and texture.
Installed the complete podium in‑store, ensuring precise product placement, lighting balance and seamless integration within the Attica City Link retail space.

Our Results

Premium in-store visibility for Valentino haute couture perfumes at Attica City Link.
Strong awareness boost among high-value, luxury-oriented shoppers.
Consistent brand image through a meticulously executed podium installation.
Enhanced shopper engagement around the two hero fragrances.

This project reinforced Valentino’s ability to elevate brand desirability within a highly premium retail environment.

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