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Experience vs. Economics: Navigating the Contractual Realities of Hybrid Travel Retail

Experience vs. Economics: Navigating the Contractual Realities of Hybrid Travel Retail

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Hybrid stores : Another buzzword? Or travel retail's next growth driver?

Hybrid stores : Another buzzword? Or travel retail's next growth driver?

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From Search to Decision: How AI Is Rewriting Commerce

From Search to Decision: How AI Is Rewriting Commerce

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Discover our new project, La Boutique SMALL IS BIG

Discover our new project, La Boutique SMALL IS BIG

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“AI no longer just recommends, it buys for you”

“AI no longer just recommends, it buys for you”

Walmart now makes its marketplace available on ChatGPT. Behind this partnership lies a major shift: AI is no longer just powering recommendations — it’s becoming the very engine of commerce. Valérie Piotte, Managing Director of Altavia OpenLab — Altavia’s innovation entity — decodes the rise of agentic commerce: when artificial intelligence stops being a tool and starts becoming a personal shopper.

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Altavia at NRF Retail’s Big Show Europe 2025: Let’s Shape the Future of Retail Together

Altavia at NRF Retail’s Big Show Europe 2025: Let’s Shape the Future of Retail Together

This September, Paris becomes the world’s retail capital. For the very first time, the legendary Retail’s Big Show – powered by NRF and Paris Retail Week – is landing in Europe. From September 16 to 18, 2025, more than 15,000 professionals and 7,000 retailers will gather at Paris Expo Porte de Versailles to share ideas, explore innovations, and reimagine the future of retail. And Altavia will be there – not just as an exhibitor, but as a proud partner of the event.

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