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International beverage
Say It, Taste It
uk
FMCG
Performance Marketing
Caorunn Gin, a premium Scottish spirit brand, was facing two post-pandemic hurdles: reduced in-person sampling opportunities and a brand name that consumers often found difficult to pronounce. To address these issues and drive product trial, a unique voice-activated social experi
Krug
Rice, Stars, and Champagne: Krug’s Singular Culinary Journey
Worldwide
Luxury
Performance Marketing
Krug, the heritage champagne house, continues its tradition of honoring individuality with an annual culinary celebration centered on a single ingredient. In 2023, rice was chosen as the focal point, inviting chefs from around the globe to reinterpret it through local lenses and
McCain
Born to Share, A Global Platform Tailored for the Middle East
Worldwide
FMCG
Performance Marketing
McCain, a global leader in frozen food, sought to elevate its brand stature across international markets by launching a unifying campaign rooted in its core purpose. In the Middle East, the ambition was to make this global vision locally resonant—by adapting, producing, and activ
Auchan
Series Format for Retail Excitement
Europe
Retail
Content Factory
Auchan, a major player in the European mass retail sector, sought to revitalize customer engagement and boost product visibility across multiple countries. Leveraging the widespread popularity of serialized entertainment, the brand adopted a unique strategy to present its star pr
E. Leclerc
Industrializing Creative Content for Retail at Scale
France
Retail
Content Factory
E. Leclerc, a leading French mass retailer with a vast network across GSA, GSS, and specialized banners, aimed to streamline and scale its content operations to meet increasing demands across digital and physical touchpoints. Altavia partnered with the brand to industrialize asse
Système U
Supporting Retail Efficiency at Scale
France
Retail
Content Factory
For over three decades, Altavia has worked closely with Système U’s national and regional teams to support their extensive media operations. As one of France’s leading retail cooperatives, Système U demands high-volume, high-precision content production to maintain coherence acro