Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe!

The Transat CIC represents the epitome of solo ocean racing. It’s a challenge marked by a series of low-pressure systems sweeping across the North Atlantic, generating headwinds – a distinctive feature of the race. Initially, the record time for crossing was around 40 days. Now, it has become a sprint, requiring competitors to push themselves and their boats to the extreme. Unlike other east-west transatlantic races, this one does not offer a downwind leg with warm, pleasant breezes following the initial storms. The Transat can be a relentless struggle from start to finish.

After a winter spent in the yard, STAND AS ONE Altavia is primed to tackle this event. The misfortune experienced during the Transat Jacques Vabre has been put behind them, and Éric Bellion along with his team are poised at the starting blocks, ready for a successful race that will serve as preparation for the Vendée Globe this coming November.

Altavia’s 2,800 employees are the crew members of STAND AS ONE, with Éric Bellion as their skipper. They are united in a challenge that reflects their spirit and an adventure that brings them together!

For full details of the race: https://www.thetransat.com/
To follow the race:
https://www.instagram.com/eric_bellion_officiel
https://www.linkedin.com/company/stand-as-one/
https://www.facebook.com/ericbellionofficiel

Credit 📸: © Jean-Marie LIOT – © Yves QUERE – © The Transat CIC

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency.

Established on the African continent since 2015, Altavia had acquired Blue Lions in 2018 and strengthened its network of local agencies. Today, Altavia is selling the Blue Lions agency to its two co-founders: Adrien Cusinberche and Guillaume Aoust, marking a strategic milestone.

This decision reflects Altavia’s determination to concentrate and develop its expertise in order to respond dynamically to the needs of its clients, retailers and retail brands.

“The sale of Blue Lions represents a major strategic opportunity for Altavia. We are determined to continue our growth in our current territories and expand our impact on the African continent. Our commitment to innovation and our deep understanding of customer behavior will guide our approach in these fast-growing markets,” says Raphaël Palti, Altavia’s Chairman and Founder.

Altavia expresses its satisfaction with this development, underlining that this structuring decision will allow Blue Lions to follow its own path while enabling Altavia to seize new growth opportunities.

Altavia is the first independent global network dedicated to Retail Marketing Services.
Founded in 1983 by Raphaël Palti, its Chairman and CEO, the group offers Commercial Activation solutions specially adapted to the needs of the retail industry. Present in 45 countries on 4 continents, the Altavia group supports more than 500 retail brands and stores. In 2022, Altavia had 2,800 employees and a turnover of 801 million euros.

Creative Commerce & Marketing Execution at the service of customer relationships.
Altavia finds creative, technological, responsible and efficient ways to improve the quality of customer relationships on a daily basis. We are involved in the entire value chain: from consulting and creation, to execution, to deployment and installation.

The customer: the alpha and omega.
Since its creation, Altavia has defended an open and lively commerce, creating encounters, mixtures and opportunities. A radically human commerce.
Retail for Humans.

Altavia boosts its performance and martech offering with a strategic acquisition in Poland.

Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international Altavia Group, has successfully completed the acquisition of two recognized agencies. This strategic amalgamation combines the competencies of Altavia Kamikaze with those of K2 Create, a pioneer in the Polish digital industry with a 26-year history; and K2 Precise, specializing in media campaigns, including performance and martech solutions. This synergy, bolstered by the reach of the Altavia Group, promises entirely new possibilities for both clients and teams. The acquisition lands among the most significant transactions on the Polish agencies market.

The decision to acquire K2 agencies is a response to the demands of marketers seeking streamlined collaboration and integrated solutions that combine tools, technology, advanced analytics and media offerings with genuine creativity and an understanding of new channels, creators, and target audiences. “K2 agencies understand this, and together, we can exponentially enhance our scale and capabilities. Changes are on the horizon – the acceleration of AI, the growth of the creator’s economy and, consequently, shifts in the labor market. We must consistently redefine ourselves, and this ability unites both organizations at a DNA level. We always see opportunities and transform changes into competitive advantages for our clients”. – said Joanna Dering, Managing Partner at Altavia Kamikaze.

Altavia Kamikaze and K2 agencies will operate under a common branding altavia.kamikaze + K2, initially as three entities. Strategically, Altavia Kamikaze aims to merge all three agencies while maintaining the strength of its two key divisions: creative and precise (media and martech). This translates to over 160 talents working for a portfolio of leading clients and further business growth, supporting client communication activities in Poland, the Central and Eastern European region, and on the international stage.

“The transaction represents a strategic investment that confirms Altavia’s interest in the Polish market. Altavia has been present in Poland for 20 years, when Altavia Polska – an agency specializing in BTL communication – was established. 6 years ago, Kamikaze Agency (today Altavia Kamikaze) joined the Group. The current acquisition increases Altavia’s potential in Poland and expands the portfolio of services we offer, in particular in the area of ​​media, performance marketing and marketing automation. By combining the competences of Altavia Polska and Altavia Kamikaze + K2, we are ready to take care of the clients of our clients at every stage of their customer journey. The scale, experience and capabilities of Altavia Kamikaze + K2 will also be used to serve international clients and other agencies within the Group”. – said Raphaël Palti, Chairman and Founder of Altavia.

Altavia Kamikaze + K2 will operate under the leadership of Joanna Dering and Michał Ryszkiewicz, the current Managing Partners of Altavia Kamikaze. Michał Rutkowski – the current K2 Create executive will continue in his role, accompanied by Zofia Mozga and Katarzyna Kosińska-Rysz from Altavia Kamikaze who will join him to start the integration process. Katarzyna Wiśniewska and Maja Biniewicz – the current executives of K2 Precise, will be responsible for this division. Bartek Załęcki and Zofia Mozga, as an integration team, will work to facilitate cooperation between all entities. Altavia Kamikaze acquires 100% of the shares of K2 Create and K2 Precise.

Altavia is the first independent global network dedicated to Retail Marketing Services.
Founded in 1983 by Raphaël Palti, its Chairman and CEO, the group offers Commercial Activation solutions specially adapted to the needs of the retail industry. Present in 45 countries on 4 continents, the Altavia group supports more than 500 retail brands and stores. In 2022, Altavia had 2,800 employees and a turnover of 801 million euros.

Creative Commerce & Marketing Execution at the service of customer relationships.

Altavia finds creative, technological, responsible and efficient ways to improve the quality of customer relationships on a daily basis. We are involved in the entire value chain: from consulting and creation, to execution, to deployment and installation.

The customer: the alpha and omega.

Since its creation, Altavia has defended an open and lively commerce, creating encounters, mixtures and opportunities. A radically human commerce.
Retail for Humans.
Altavia has been present in Poland since 2003, when Altavia Polska was established. Altavia Polska is a marketing services agency specializing in BTL communication. Together with its clients, it creates campaigns that build relations with consumers and effectively increase sales results.
In 2017, Altavia Group presence in Poland was reinforced through the acquisition of Kamikaze (now Altavia Kamikaze), a creative and communication agency with a strong technological DNA, joining the Group. Since then, the agency has tripled its business. Altavia Polska and Altavia Kamikaze operate autonomously but collaborate on numerous clients.

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail

Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail. The company is thus strengthening its expertise in travel retail, as well as its presence in the Asian markets.

Sina Retail, a specialist in retail design and project management, has joined Altavia Travel Retail’s global offer. Based in China, the agency provides ephemeral marketing concepts as well as permanent implementations for luxury brands such as Dior, Guerlain, Givenchy, Benefit, Shiseido, Nars, Augustinus Bader or Rémy Cointreau. Sina Retail becomes the latest acquisition of the Altavia Group, which, through its travel retail division, offers consulting, design and implementation services to airport authorities, duty-free and F&B retailers, and brands.

With its extensive network of agencies worldwide, Altavia is expanding its portfolio in the luxury, beauty and wine and spirits sectors, while increasing its strength in the strategic and booming travel retail industry. The Group will be able to leverage Sina Retail’s in-depth knowledge of the Asian market and its years of experience in the travel retail industry.

Xavier Van Gaver, Sina Retail’s founder, commented: “We are very pleased to join Altavia, a leading international group with whom we share the same passion for retail. Our international presence will be strengthened through the Group’s global network, and Altavia’s leadership in retail consulting and services will also allow us to offer a more complete solution to our clients’ needs in China and Asia.”

Hugo Vanderschaegh, Managing Director of Altavia Travel Retail, added: “In a few years, Sina Retail has gained a solid experience in Asia and has become a trusted partner of some of the most demanding and renowned brands. Working with Xavier and his team, Altavia Travel Retail will continue to roll out its services in the region: digital services to brands, strategic retail consultancy to airport authorities and large-scale shop design for duty-free and F&B operators.”

According to Raphaël Palti, CEO and Founder of Altavia: “With Sina Retail, we share the same desire to enrich the customer journey with engaging and compelling experiences for retailers and brands. This acquisition allows us to extend our expertise in the luxury segment and to strengthen our strategic global travel retail offering in China, and more broadly in Asia.”

Altavia is the world’s leading independent network dedicated to Marketing Services for Retail.
Founded in 1983 by Raphaël Palti, its Chairman and CEO, the group offers Commercial Activation solutions specially adapted to the needs of the retail industry. Present in 45 countries on 4 continents, the Altavia group supports more than 500 retail brands and stores. In 2022, Altavia will have 2,800 employees and a turnover of 801 million euros.

Creative Commerce & Marketing Execution at the service of customer relationships.
Altavia finds creative, technological, responsible and efficient ways to improve the quality of customer relations on a daily basis. We are involved in the entire value chain: from consulting and creation, to execution, to deployment and installation.

The customer: the alpha and omega of business.
Since its creation, Altavia has defended an open and lively business, creating encounters, mixtures and opportunities. A radically human business.
Retail for Humans.

Altavia Travel Retail is the travel retail division of the Altavia Group, present in Europe, Asia and the Middle East. It offers consulting services and creative solutions to hub operators as well as to retailers and brands.

It provides consulting services to hub operators: retail strategy, omnichannel solutions and master planning. Its team of commercial architects designs large-scale retail, restaurant, service and leisure spaces in regional and international hubs. Retailers and brands partner with Altavia Travel Retail to design physical and digital retail concepts that are deployed globally.

Sina Retail is a multi-disciplinary creative and project management agency specializing in the luxury beauty, wine & spirits and accessories sectors. Operating in China for nearly 15 years, Sina Retail facilitates the deployment and activation of global brands in China and Asia more broadly, while helping local brands achieve their global ambitions in domestic and travel retail channels.

On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event dedicated to entrepreneurs, local influencers, and everyone who plays a role, big or small, in the success of each project born in the vibrant 93 area.

The evening was packed with valuable insights from experienced entrepreneurs, exciting new projects shaping the future of the 93 region, and, above all, the opportunity to meet visionary and passionate business owners. It was a real networking celebration, which fostered meaningful connections and a spirit of collaboration, all while enjoying dishes and drinks crafted entirely by our very own 93-based entrepreneurs!