Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

As consumer behaviours continue to shift and available customer data grows exponentially, businesses face the challenge of delivering personalized, relevant and cohesive experiences to their customers across channels.

D-Aim Africa is a data science specialist in Customer Insights and Predictive Analytics based in Casablanca, with industry expertise in multiple sectors. D-Aim Africa drastically improves the performance of CRM activation strategies and Marketing Automation platforms at scale, thanks to advanced customer data analysis, customer segmentations, predictive modelling, and Artificial Intelligence.

D-Aim Africa helps businesses develop fruitful, respectful, and profitable relationships with their customers by providing them with unparalleled insights into consumer behaviour and preferences, developing personalized activation plans and improving loyalty and retention.

D-Aim Africa’s client portfolio includes market leaders across Europe, the Middle East, Africa and the Indian Ocean, such as: Carrefour, Orange, Attijariwafa Bank, RMA Assurance, Sanlam Assurance, Royal Air Maroc, Virgin Megastore and ENL Group.

Stéphane Paraiso, Managing Director at Altavia Omni: “D-Aim Africa is a natural extension of our capabilities from an offering, a client base and a footprint point of view. By combining D-Aim Africa’s expertise in Predictive Analytics and Artificial Intelligence with our advisory services in Customer Data and CRM activation, we will empower businesses to harness the full potential of their customer data and enable them to optimize their omnichannel strategies for maximum impact”.

Stéphane Amarsy, Founder of D-Aim Africa, inventor of Marketing Individuation® and recognized expert in Data Marketing and Artificial Intelligence: “Joining forces with a renowned group like Altavia is a unique opportunity for D-Aim Africa to scale-up. From informing customer engagement strategies with advanced insights, to shaping innovative CRM activation and orchestration offerings, this integration unlocks many market opportunities and synergies for business growth when considering our complementing expertise and the reach of Altavia”.

Martin Mirmand, Middle East Managing Director at Altavia: “We are pursuing the expansion of our omnichannel transformation portfolio with complementing expertise to serve our retail clients more holistically. As customer data increasingly becomes a strategic asset, the addition of a Predictive Marketing and Artificial Intelligence expert like D-Aim Africa, with first-hand experience in many of our markets, is a unique opportunity to capitalize on the burgeoning demand for advanced customer data analytics solutions”.

D-Aim Africa is a pioneering provider of advanced customer data analytics solutions to personalize customer engagement and improve CRM activation performance. Based in Casablanca, D-Aim Africa transforms customer data into enhanced and actionable customer knowledge thanks to data science, Artificial Intelligence, Machine Learning and industry expertise in retail, banking, insurance, telecom, automotive, travel and media.

By combining Artificial Intelligence and sector knowledge, D-Aim Africa enables businesses to gain deep insights into consumer behaviour and preferences, and thanks to Predictive Analytics, anticipate their needs and create tailored customer engagement plans orchestrated across channels to maximize repeat purchase, customer lifetime value and retention.

Altavia Omni is a management consulting agency specializing in omnichannel transformation and customer data, with offices in Dubai and Paris. Altavia Omni provides expert advisory and accompaniment across all key facets of omnichannel commerce, loyalty programme, CRM activation and customer data to grow sales and customer lifetime value. Altavia Omni’s client portfolio includes leading retailers, mall operators, international brands and conglomerates such as Carrefour, L’Oréal, LVMH, Sixt, Emaar, Cenomi Group, IBL Group and ENL Group.

www.altavia-omni.com