News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

The bright future of physical retail, by Raphaël Palti 1678 1119 Altavia

The bright future of physical retail, by Raphaël Palti

Since its birth, fifteen years ago, the growth of e-commerce has been rapid. And this year, once more, the share of online sales is expected to enjoy two-figure growth worldwide. Is this an omen of the imminent end of brick and mortar? On the contrary, I think that the profound change that the retail sector is…

Beyond the hype: Augmented and Virtual Reality in 2018 1677 1119 Altavia

Beyond the hype: Augmented and Virtual Reality in 2018

With the recent launch of IOS11 by Apple and ARKit that comes with it, Apple opened the way for mainstream Augmented Reality. Despite the fact that the Iphone has a lower penetration rate that Android devices on a global scale, I believe the launch of ARKit and IOS11 will bring a boost to marketers seeing…

“Successful retail is that which enables the client to be successful”, by Raphaël Palti 1678 1119 Altavia

“Successful retail is that which enables the client to be successful”, by Raphaël Palti

For a long time, I have been convinced that retailers have everything to gain from supporting their clients to better serve them. Today I’m even more convinced, now that new technologies allow the customer, who was formerly a mere consumer, to have full control over their purchases. “Customer is king”: every retailer has spoken these…

Comment la technologie permet aux consommateurs de court-circuiter les grandes surfaces dans leur consommation du bio
How does technology allow consumers wanting to eat organic to bypass supermarkets? 1596 1176 Altavia

How does technology allow consumers wanting to eat organic to bypass supermarkets?

  Consumers are becoming increasingly demanding when it comes to food. According to the ANIA (French National Food Industry Federation)/Opinion Way Barometer 2015, food expenses are where French people least want to cut corners. They are also paying more attention to the quality of what they eat: ingredients and nutritional value went up 18 and…

YongHui Fresh
YongHui Fresh is taking on Hema (Alibaba) and Bingobox and goes even one step further… 1024 768 Altavia

YongHui Fresh is taking on Hema (Alibaba) and Bingobox and goes even one step further…

This lunch I discovered close by my office the newly opened YongHui Fresh (from the YongHui supermarkets chain which used to be quite well known among retail professionals as a good benchmark when it comes to fresh products)…   Now we all know Hema Fresh supermarkets bought by Alibaba… Well… YH Fresh went one step…

mise en intelligence collective
Collective intelligence – When the employee takes on responsibility for the business 2048 1365 Altavia

Collective intelligence – When the employee takes on responsibility for the business

The Belgian BU Altavia ACT*  is unique. What is special about it? An innovative management based on collective intelligence. From the initial motivation to the business impact, Anne-Catherine Trinon, CEO of the Brussels agency, tells us all about this management model which is gaining more and more momentum. But first of all, what is collective intelligence? It…

Gestion de la couleur japon
Colour management: the Japanese case 1669 885 Altavia

Colour management: the Japanese case

  Methods of visualising; measuring and reproducing colour; printing press settings; and file sharing… The issue of standardisation is affecting the entire graphic design process and has the aim of improving the reproduction of colours as well as how they appear. During his interview concerning the requirement to standardise the design implementation process, Hervé Lyaudet, colorimetry…

pop-up store Mondial Tissus
The Buzz Around Pop-up Stores 1446 911 Altavia

The Buzz Around Pop-up Stores

  Opening up a point-of-sale for a limited period is the principle behind this marketing strategy that was born in the United Stated in the 2000s. At the start, only small brands were doing it. Little by little, all retailers, right up to major brands, began opening pop-up stores (named after the three-dimensional pop-up books…

green cities - villes vertes
“Facing rampant urbanisation, cities have no choice but to adapt and innovate” 1680 1117 Altavia

“Facing rampant urbanisation, cities have no choice but to adapt and innovate”

  “Cities and regions of the future”. That is the theme of the 2018 European Sustainable Development Week. The event offers an opportunity for Catherine Rehbinder, CSR Director at ALTAVIA, to introduce us to Smart Cities, a concept to be developed in the not-so-distant future. These cities put innovative systems in place in order to adapt…

Paolo Mamo
“Retailers need a real change of perspective”, Paolo Mamo says. 1765 767 Altavia

“Retailers need a real change of perspective”, Paolo Mamo says.

What are the retail and consumer trends of today? Today more than ever, there is a clear expectation emerging for retailers to become open, limitless spaces. We have left behind the era of boundaries, the physical is no longer pitted against the digital, there is no longer opposition between online and offline purchases, or separation…

Douyin/TikTok: a first-class marketing tool for brands? 1678 1119 Altavia

Douyin/TikTok: a first-class marketing tool for brands?

    Douyin, aka TikTok, has become the leading Chinese social media app. Secret recipe of this “sweet and sour” app.   Douyin is a hip short video app launched not so long ago in September 2016. In November 2017, ByteDance, the holding of Douyin, bought the US Musical.ly app for 1 billion USD. Since…

Sales communication: new technologies serving print production 1683 1115 Altavia

Sales communication: new technologies serving print production

    Interview with Francesco Lascala, Managing Director of Publishing, Altavia Italia.     What innovations in printing have brought about the greatest changes with regard to your work in recent years? The most interesting changes that we have seen in recent years relate to major technological innovations where large print runs are concerned. I’m talking…

A CSR policy for your retail business: a simple bonus? 1600 945 Altavia

A CSR policy for your retail business: a simple bonus?

    For companies today, Corporate Social Responsibility (CSR) is one of the most commonly-heard and crucial topics. Alessandro Capelli, CSR Manager at Altavia Italia, brings his expert eye on the subject.     How have market expectations changed over the last few years? How is the construction of a CSR plan changing? Over the…

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