News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

carte de fidélité connectée
Are Connected Loyalty Cards a Step Forward or Backward? 1678 1119 Altavia

Are Connected Loyalty Cards a Step Forward or Backward?

  Are they an enduring innovation or a temporarily trendy idea? Do they benefit customers or are they just another technological gadget? Each month, Bruno Auret, an expert on digital commerce and the founder and CEO of Blackwood Digital, takes a critical look at digital innovation in retail.   This month, he has chosen to break…

AND THE WINNERS OF THE 2015 SHOPPER VALUE® AWARDS ARE… 605 403 Altavia

AND THE WINNERS OF THE 2015 SHOPPER VALUE® AWARDS ARE…

…Auchan and Apple, elected by their french clients ! For the 36th edition of the LSA Innovation Awards, ShopperMind, Altavia group’s research laboratory that investigates and forecasts trends in consumption, rewarded Auchan and Apple of the “Trophée de la Valeur Shopper” ( Shopper Value Award). Since 2010, the barometer of Valeur Shopper  measures the quality of…

Faire simple, il n’y a rien de plus compliqué
Keeping it simple couldn’t be more complicated! 1789 802 Altavia

Keeping it simple couldn’t be more complicated!

In a world that is changing faster and faster, the consumer evolves right before your eyes. Many marketeers have been pulling their hair out trying to find a way to reconnect with this new consumer. What if the solution was as old as time? It’s all in your head Before delving into marketing considerations, we…

Innover pour légitimer
Innovation is credibility, innovation is magnetic. 1677 1119 Altavia

Innovation is credibility, innovation is magnetic.

  Innovation is at the heart of business today. From Uniqlo to Jimmy Fairly, companies are innovating in terms of their products, business models and services in order to attract and satisfy increasingly demanding customers navigating a commercial ecosystem that is constantly flooded with new offerings. As a result, brands are forced to innovate in…

normalisation de la chaîne graphique
The requirement to standardise the design implementation process 1679 1118 Altavia

The requirement to standardise the design implementation process

Standardisation, systematisation, unification, normalisation… These terms all refer to the need, when talking about the same subject, to establish a common framework. This is essential when it comes to colour. Interview with Hervé Lyaudet, colorimetry and workflow manager at Altavia Paris. Why is standardisation of colour so important? The perception of colour is a physical…

Interested in finding out more about an article?

Interested in finding out more about an article?