Da Paolo Gastronomia, a beloved Italian grocery and café concept in Singapore, sought to update its retail format and customer experience. The client selected its location in Great World City mall as a new pilot site to test the refreshed identity. The challenge required balancing the brand’s established heritage with a modern vibe to stand out in the market. Additionally, the refreshed store needed to engage conscious consumers by highlighting product origins and values, while ensuring operational processes functioned smoothly across both physical and digital touchpoints.
We set out to rejuvenate the grocery and café concept while honoring Da Paolo’s traditional roots. Our goal was to create a modern Italian retail environment that communicates product origins and values, optimizes workflows for staff and customers, and establishes a proven pilot format ready for further rollout across Singapore.
A modern Italian grocery and café identity built around product origin and operational clarity.Altavia managed the transformation through strategy, branding, F&B retail design, and site supervision for the Great World City pilot. The execution balanced visual storytelling with functional touchpoints:
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