Fragrance, an iconic Singaporean heritage food brand, sought to redefine its presence within the high-traffic travel retail sector. The challenge was to create a gift destination tailored to international tourists seeking authentic local souvenirs as well as Singaporeans purchasing gifts for overseas travel. The concept needed to bridge Singapore’s rich culinary heritage with a sleek, contemporary design language engineered for fast-paced airport environments.
We set out to design a travel retail concept that balances local heritage with modern architectural efficiency. Our goal was to create a compelling gifting destination that stimulates appetite, drives foot traffic, and allows time-sensitive travelers to select and purchase products without friction.
A scalable retail architecture bridging culinary heritage with modern travel retail efficiency.Altavia provided travel retail strategy, spatial design, customer experience journey mapping, and visual merchandising. We developed flexible shop formats adaptable to both full-line boutique shop spaces and compact island kiosks across transit terminals:
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