News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

STAND AS ONE Altavia at the start of The Transat CIC

STAND AS ONE Altavia at the start of The Transat CIC 2560 1707 Altavia

Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe! The Transat CIC represents the epitome of solo ocean racing. It’s a challenge…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

STAND AS ONE Altavia at the start of The Transat CIC

STAND AS ONE Altavia at the start of The Transat CIC 2560 1707 Altavia

Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe! The Transat CIC represents the epitome of solo ocean racing. It’s a challenge…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

The bright future of physical retail, by Raphaël Palti 1678 1119 Altavia

The bright future of physical retail, by Raphaël Palti

Since its birth, fifteen years ago, the growth of e-commerce has been rapid. And this year, once more, the share of online sales is expected to enjoy two-figure growth worldwide. Is this an omen of the imminent end of brick and mortar? On the contrary, I think that the profound change that the retail sector is…

Beyond the hype: Augmented and Virtual Reality in 2018 1677 1119 Altavia

Beyond the hype: Augmented and Virtual Reality in 2018

With the recent launch of IOS11 by Apple and ARKit that comes with it, Apple opened the way for mainstream Augmented Reality. Despite the fact that the Iphone has a lower penetration rate that Android devices on a global scale, I believe the launch of ARKit and IOS11 will bring a boost to marketers seeing…

“Successful retail is that which enables the client to be successful”, by Raphaël Palti 1678 1119 Altavia

“Successful retail is that which enables the client to be successful”, by Raphaël Palti

For a long time, I have been convinced that retailers have everything to gain from supporting their clients to better serve them. Today I’m even more convinced, now that new technologies allow the customer, who was formerly a mere consumer, to have full control over their purchases. “Customer is king”: every retailer has spoken these…

Comment la technologie permet aux consommateurs de court-circuiter les grandes surfaces dans leur consommation du bio
How does technology allow consumers wanting to eat organic to bypass supermarkets? 1596 1176 Altavia

How does technology allow consumers wanting to eat organic to bypass supermarkets?

  Consumers are becoming increasingly demanding when it comes to food. According to the ANIA (French National Food Industry Federation)/Opinion Way Barometer 2015, food expenses are where French people least want to cut corners. They are also paying more attention to the quality of what they eat: ingredients and nutritional value went up 18 and…

Nathalie Lemière
Nathalie Lemière: heart of a finisher, a story of resilience 2560 1440 Altavia

Nathalie Lemière: heart of a finisher, a story of resilience

Nathalie Lemière took part in the Paris Marathon with her colleagues from Altavia. She is from Normandy. She loves sailing. She is always looking for the next challenge to tackle. Nathalie Lemière, who joined the paper purchasing division at Altavia two years ago, has suffered from a heart defect since 2005. To strengthen her heart,…

Logistique Alibaba
Logistics battle : Alibaba 1, Tencent 0. 1827 1028 Altavia

Logistics battle : Alibaba 1, Tencent 0.

In the ultimate goal of “owning the customer” Alibaba may have won the logistics battle, if not the war, against its rival Tencent. The first battle between these two mastodons was to build and drive online traffic… Well, with 1 billion users for WeChat and $25 billion of goods sold in 24 hours during the…

L’art du storytelling
The art of storytelling 1678 1119 Altavia

The art of storytelling

  Everyone’s talking about technological innovation. How it is transforming the world of retail, removing the barrier of time, and giving people access to a huge choice of products, very quickly and easily. This technological innovation, which makes it possible to customize baskets, bags, clothes, etc. But today, it has almost become the norm. So…

Interested in finding out more about an article?

Interested in finding out more about an article?