News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

luxury-brands-perfume

Welcome to Masstige !

Welcome to Masstige ! 2560 1707 Altavia

While accessible luxury is not a new market concept, it seems particularly suited to the current period. While the luxury sector has never been in better shape, paradoxically, inflation is…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail.…

We’re celebrating entrepreneurs at Altavia!

We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

luxury-brands-perfume

Welcome to Masstige !

Welcome to Masstige ! 2560 1707 Altavia

While accessible luxury is not a new market concept, it seems particularly suited to the current period. While the luxury sector has never been in better shape, paradoxically, inflation is…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail.…

We’re celebrating entrepreneurs at Altavia!

We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

Alibaba wants to change the way we shop for fresh food off and online 2048 1536 Altavia

Alibaba wants to change the way we shop for fresh food off and online

Here comes Hema Market (盒马集市) Despite its US $ 150 Million investment Alibaba has been quite low-key running the Hema Markets chain… Hema Market (盒马集市) is a rather premium, fresh offline chain here in Shanghai that refuses to label itself as a “supermarket” but rather as an “e-commerce experience store”. Hema Market is like an…

food consumption trends
What impact do new food consumption trends have on retail? 1677 1119 Altavia

What impact do new food consumption trends have on retail?

    According to Social Food, 79% of French people in 2017 think that food can cause health problems.   So they look for certification and methods of consumption that give them control over what they eat.   According to Social Food again, 65% of them eat ORGANIC products on a regular basis. In addition…

Decathlon puts an end to all the phygital fantasies 1370 1079 Altavia

Decathlon puts an end to all the phygital fantasies

  Are they an enduring innovation or a temporarily trendy idea? Do they benefit customers or are they just another technological gadget? Each month, Bruno Auret, an expert on digital commerce and the founder and CEO of Blackwood Digital, takes a critical look at digital innovation in retail.   There has been much talk about the…

créativité en communication commerciale
Creativity in sales communications : myth or reality? 2098 895 Altavia

Creativity in sales communications : myth or reality?

In a large group focused on production and sales, is there a place for creativity? Benoît De Saedeleer, Creative Director at Altavia ACT*, outlines his vision of creativity. An environment in which you have to have fun As a player in production and communication at the point of sale, can we indulge in creativity when…

Fogra Research Institute For Media Technologies
Research and development in graphic industries : Fogra 1678 1119 Altavia

Research and development in graphic industries : Fogra

  A non-profit research association based in Germany, Fogra Research Institute For Media Technologies plays a pivotal role in research and development for graphic industries. We put the spotlight on this major ally of the graphic industry Fogra is located to the east of Munich. The association has its own research institute, with sixty employees,…

Le retour en grâce du papier
“Paper’s return to favour”, by Raphaël Palti 1669 956 Altavia

“Paper’s return to favour”, by Raphaël Palti

With the emergence and sheer volume of digital media – whether in terms of the press, culture, marketing or sales industries – you’d be forgiven for thinking that paper is destined for the scrapheap, to be replaced by online media, e-books, and other email-based advertising.  But what is really happening out there? An overview of popular misconceptions on paper-based…

v-cult and smartpixels
Innovations of the month: V-Cult and SmartPixels 2000 1111 Altavia

Innovations of the month: V-Cult and SmartPixels

Each month, Altavia Coach brings you a selection of innovative solutions in the retail sector. Here we take a closer look at two of them: V-Cult and SmartPixels. V-Cult takes brand storytelling to the next level. Founded in 2009 by Tom Gauthier, the Lille-based start-up has become a 3D and virtual reality expert. The idea? Use video…

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