News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

carte de fidélité connectée
Are Connected Loyalty Cards a Step Forward or Backward? 1678 1119 Altavia

Are Connected Loyalty Cards a Step Forward or Backward?

  Are they an enduring innovation or a temporarily trendy idea? Do they benefit customers or are they just another technological gadget? Each month, Bruno Auret, an expert on digital commerce and the founder and CEO of Blackwood Digital, takes a critical look at digital innovation in retail.   This month, he has chosen to break…

AND THE WINNERS OF THE 2015 SHOPPER VALUE® AWARDS ARE… 605 403 Altavia

AND THE WINNERS OF THE 2015 SHOPPER VALUE® AWARDS ARE…

…Auchan and Apple, elected by their french clients ! For the 36th edition of the LSA Innovation Awards, ShopperMind, Altavia group’s research laboratory that investigates and forecasts trends in consumption, rewarded Auchan and Apple of the “Trophée de la Valeur Shopper” ( Shopper Value Award). Since 2010, the barometer of Valeur Shopper  measures the quality of…

Faire simple, il n’y a rien de plus compliqué
Keeping it simple couldn’t be more complicated! 1789 802 Altavia

Keeping it simple couldn’t be more complicated!

In a world that is changing faster and faster, the consumer evolves right before your eyes. Many marketeers have been pulling their hair out trying to find a way to reconnect with this new consumer. What if the solution was as old as time? It’s all in your head Before delving into marketing considerations, we…

Innover pour légitimer
Innovation is credibility, innovation is magnetic. 1677 1119 Altavia

Innovation is credibility, innovation is magnetic.

  Innovation is at the heart of business today. From Uniqlo to Jimmy Fairly, companies are innovating in terms of their products, business models and services in order to attract and satisfy increasingly demanding customers navigating a commercial ecosystem that is constantly flooded with new offerings. As a result, brands are forced to innovate in…

normalisation de la chaîne graphique
The requirement to standardise the design implementation process 1679 1118 Altavia

The requirement to standardise the design implementation process

Standardisation, systematisation, unification, normalisation… These terms all refer to the need, when talking about the same subject, to establish a common framework. This is essential when it comes to colour. Interview with Hervé Lyaudet, colorimetry and workflow manager at Altavia Paris. Why is standardisation of colour so important? The perception of colour is a physical…

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