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Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

luxury-brands-perfume

Welcome to Masstige !

Welcome to Masstige ! 2560 1707 Altavia

While accessible luxury is not a new market concept, it seems particularly suited to the current period. While the luxury sector has never been in better shape, paradoxically, inflation is…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail.…

We’re celebrating entrepreneurs at Altavia!

We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

luxury-brands-perfume

Welcome to Masstige !

Welcome to Masstige ! 2560 1707 Altavia

While accessible luxury is not a new market concept, it seems particularly suited to the current period. While the luxury sector has never been in better shape, paradoxically, inflation is…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail.…

We’re celebrating entrepreneurs at Altavia!

We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

Semaine européenne du développement durable
European sustainable development week : the 17 goals of this year’s edition. 1681 899 Altavia

European sustainable development week : the 17 goals of this year’s edition.

  The European Sustainable Development Week takes place from May 30th to June 5th. What’s the goal ? Facilitate individual forms of mobilization, individual and collective, in order to promote sustainable development and raise awareness of its issues. For this 2017 edition, the 17 sustainable development goals set by the United Nations in 2015 are in the…

Le succès fulgurant du paiement mobile
[CHINA] The dazzling success of mobile payment 1570 961 Altavia

[CHINA] The dazzling success of mobile payment

  In China, technological advances in mobile payment have developed hugely in only five years. Electronic wallets are quick, secure and free to use, and today 450 million people in China are taking advantage. Wallets are an excellent way for brands and labels to find out everything (or nearly everything!) about their clients’ habits and…

S-Commerce
S-Commerce: The return of the local shop. 1455 920 Altavia

S-Commerce: The return of the local shop.

  Ask around you, the major difference between stores and shops is the relationship between consumers and sellers. The brands have invested social networks to provide advice and recommendations, while working at the point of sale to streamline the purchasing process and personalize the experience through customer knowledge.   However, despite their efforts and, except…

carte de fidélité connectée
Are Connected Loyalty Cards a Step Forward or Backward? 1678 1119 Altavia

Are Connected Loyalty Cards a Step Forward or Backward?

  Are they an enduring innovation or a temporarily trendy idea? Do they benefit customers or are they just another technological gadget? Each month, Bruno Auret, an expert on digital commerce and the founder and CEO of Blackwood Digital, takes a critical look at digital innovation in retail.   This month, he has chosen to break…

Protection des données personnelles
Protection of personal data: the new regulations 1665 897 Altavia

Protection of personal data: the new regulations

On 25 May 2018 (sooner than you think!), the GDPR will be applicable in the European Union’s 28 member countries. The responsibility of organisations and subcontractors will be increased through new rules and obligations. Are you ready? Here is the latest with Alexandre Guénon,Direct Marketing Purchasing Manager at Altavia.  Some deadlines seem so far away and…

convenience store
CONVENIENCE STORE FORMAT IS DEAD ALREADY IN CHINA… 960 720 Altavia

CONVENIENCE STORE FORMAT IS DEAD ALREADY IN CHINA…

The convenience store format is dead… welcome to the “INSTANT convenience store” 即时便利. After the siamese cat from TMall, the blue hippopotamus from Hema, the white dog from JD. com, the koala from Kaola m-commerce site, here comes the friendly brown ape with his cap 猩便利 (xingbianli).   This four month-old new born ape has…

Faire simple, il n’y a rien de plus compliqué
Keeping it simple couldn’t be more complicated! 1789 802 Altavia

Keeping it simple couldn’t be more complicated!

In a world that is changing faster and faster, the consumer evolves right before your eyes. Many marketeers have been pulling their hair out trying to find a way to reconnect with this new consumer. What if the solution was as old as time? It’s all in your head Before delving into marketing considerations, we…

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