Cafés Méo started in 1920s Lille, when brothers Jules and Émile Meauxsoone set out to roast exceptional coffee while preserving artisanal craftsmanship. Fast-forward a century, and Méo is still roasting in Lille—but now with a national footprint, selling in supermarkets, boutiques, and online.
But growth wasn’t enough. The challenge was securing Méo’s place among France’s leading coffee brands while staying true to its regional roots, quality promise, and sustainable commitments.
To make Méo the obvious choice for coffee lovers across France. When people think of quality, responsible, and affordable coffee, Méo should come to mind—instantly.
We led a bold repositioning that strengthened Méo’s identity while amplifying its presence:
A strong new brand signature: “Méo, le café qu’il me faut !” (Méo, the coffee I need!)
The strategy of the obvious: If you want great coffee that’s ethical and fairly priced, Méo is the answer. Simple.
A nationwide media blitz:
Social media & influencer marketing with engaging content on Facebook, Instagram, and TikTok—boosted by paid campaigns and a network of coffee-loving influencers.
Our data-backed strategy propelled Méo into the Top 10 coffee brands in France, particularly in the booming whole-bean segment—where the brand now attracts 2 out of 3 French whole-bean coffee buyers (Kantar, Dec 2024).
By blending tradition with a smart, high-impact strategy, Méo isn’t just growing—it’s becoming the go-to name in accessible, responsible and high-quality coffee.
10 years of seamless, scalable, and sustainable retail communication
