Strategic category management is essential for aligning product offerings with consumer demands and market trends. A recent report from McKinsey & Company highlights that effective category management can lead to a 1% improvement in the cost of goods sold, resulting in an average EBITDA increase of over 18%. By leveraging data-driven insights and optimized product assortments, retailers boost customer satisfaction and revenue growth. Tailoring categories to shopping behaviors and consumer profiles creates a seamless experience that strengthens loyalty and delivers measurable results.
