GALERIES LAFAYETTE

For Parisians and visitors alike, Christmas at Galeries Lafayette is more than just shopping—it’s an experience. Every year, the department store transforms into a festive wonderland, captivating audiences with breathtaking decorations and immersive storytelling. In 2024, following its milestone anniversary, Galeries Lafayette wanted to extend the celebration with a Christmas season that was not only spectacular but also aligned with its ongoing commitment to sustainability.

To bring this vision to life, the store entrusted its holiday decor to Kevin Germanier, a designer renowned for his upcycled couture, including the striking Golden Voyager costume from the Olympic closing ceremony. His creations set the stage for a season bursting with color, light, and a deep respect for the environment.

To amplify the magic of Galeries Lafayette’s Christmas campaign across all offline and online touchpoints, ensuring the story was not just seen—but felt—by audiences everywhere. This meant creating a 360-degree communication strategythat infused every print and digital asset with the same wonder found inside the store, all while staying true to the brand’s sustainability goals.

We built a dedicated think tank with our experts and Galeries Lafayette’s Marketing and Advertising teams, brainstorming everything from materials and formats to the latest print and digital trends. The goal? To craft communication assets that were as enchanting as they were responsible.

Striking Print Campaigns: Catalogs, mailings, collector’s sleeves, and a high-visibility national advertising campaign.

Engaging Digital Presence: Web banners, Instagram Stories, and social media posts designed to extend the magic online.

Exceptional Projects: Large-scale, standout activations like the full tramway wrap, turning public spaces into moving pieces of holiday art.