A leading global manufacturer of scooters and motorcycles–Vespa, Piaggio, Aprilia, Moto Guzzi, Derbi, and Gilera–the Piaggio Group offers environmentally-conscious mobility solutions while preserving the rich heritage of their brands. Operating in over 100 countries and in a rapidly evolving digital landscape, the group needed solutions to optimize their B2B operations as well as innovative ways to engage B2C customers.
Altavia sought to empower the Piaggio Group by anticipating emerging market needs and delivering innovative, integrated solutions. The goal was twofold: to support B2B clients with seamless tools that enhance operational efficiency while strengthening brand consistency, and to engage B2C audiences by tapping into vibrant digital communities to amplify loyalty and brand advocacy.
Digital Collaborative SolutionsTo support Piaggio in managing B2B clients, we created a collaborative digital platform for EMEA dealers, providing access to official communication materials, customizable templates aligned with Piaggio’s brand guidelines, and an e-commerce functionality to purchase POS materials. This platform streamlined operations, ensuring consistent quality and fostering active participation in marketing initiatives organized by Piaggio’s headquarters.For B2C, we launched community platforms—for Aprilia and Moto Guzzy, The #BeARacer Club and The Clan, respectively—that brought passionate enthusiasts into the digital fold. Through fresh, original articles, interviews, and videos, we kept these communities engaged while broadening their reach. Altavia also amplified the storytelling and brand experience around key events like Moto Guzzi Open House, Aprilia All Stars, and Aprilia Racers Days, deepening the emotional connection between the brands and their audiences.
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Altavia’s solutions transformed Piaggio’s digital presence, reinforcing its legacy while driving collaboration and engagement in both B2B and B2C landscapes.
