Originally a British automotive marque, MG Motor found new momentum under SAIC Motor’s ownership. In 2019, the brand re-launched in Europe with a clear ambition: to democratize access to electric vehicles. But entering a mature market required more than product—it demanded cultural relevance and sustained visibility. MG needed to stand out from established brands while also earning credibility in the digital sphere, especially among younger, tech-savvy audiences.
We aimed to accelerate MG Motor Europe’s re-entry by building a robust social media presence that would resonate across Europe, drive awareness for its electric range, and fuel long-term community growth.
Defined a foundational strategy addressing what to say, where to say it, and how to say it.
Created high-quality visuals via advanced 3D modeling and location-integrated shoots, highlighting models like the MG ZS EV and MG EHS.
Orchestrated all content workflows through Altavia Unite’s fourfold process: – Concept – Design – Produce – Distribute
Leveraged performance data to optimize distribution across Instagram and Facebook, ensuring each post aligned with fan interests. Engaged high-visibility audiences through key collaborations with F.C. Liverpool and 433.
The campaign established MG as a visible, dynamic force in European electric mobility—achieving both digital reach and lasting fan engagement.
Roasting tradition into a national success story.
