SEPHORA

For over 20 years, Altavia has been at the heart of Sephora’s CRM strategy, managing the execution of direct marketing campaigns designed to engage and reward the brand’s most loyal customers. These campaigns require not only flawless execution but also a deep understanding of Sephora’s identity, ensuring that each communication aligns with its premium, trendsetting image.

To consistently deliver CRM campaigns that go beyond standard direct marketing—creating compelling, premium printed materials that perfectly capture Sephora’s essence and drive customer action, whether in-store or online. Our goal is to provide seamless execution, efficiency, and innovation in every campaign, maintaining the brand’s reputation for excellence.

Each year, our expert direct marketing team rises to the challenge of producing high-impact mailings that meet Sephora’s creative and branding standards.

Creative Execution: Our in-house studio ensures that every mailing is visually stunning and strategically aligned with Sephora’s brand identity.

Optimized Production: Leveraging our deep expertise, we produce materials that are both cost-effective and premium-quality, optimizing formats and finishes for maximum engagement.

End-to-End Coordination: From concept to execution, we manage all steps—including production, personalization, and logistics—to ensure timely and successful delivery.

Seamless Collaboration: A dedicated team oversees every Sephora project, backed by an online platform that streamlines communication and approvals, ensuring maximum efficiency.

Quality Assurance: We work closely with carefully selected partners to maintain superior production standards, overseeing every step until the final mailings reach customers’ mailboxes.