Sephora Middle East set out to create a high-impact festive Christmas experience across two of Dubai’s most prestigious malls—Mall of the Emirates and Mirdif City Centre. The challenge was twofold: delivering an extraordinary visual statement that aligned with Sephora’s bold brand identity while overcoming strict mall regulations that initially restricted key design elements such as suspended product-filled ornaments and towering podiums.
Altavia was tasked with not only designing an immersive pop-up experience but also ensuring fluid production, regulatory approvals, and a seamless overnight installation.
Altavia aimed to transform Sephora’s festive campaign into a destination experience, designing an activation that would delight customers, perfectly marry storytelling with engagement, and allow for efficient execution despite complex logistical challenges. After receiving resounding approval for the design from the client, we moved forward with production and install.
From concept to execution, Altavia ensured both a visually striking and operationally seamless activation. A towering “exploding” gift box installation, featuring suspended holiday ornaments filled with Sephora products, was at the center of the campaign, creating an immersive brand moment that drew shoppers in and created an emotional experience.
Navigating height restrictions and installation complexities required extensive coordination with mall authorities. Altavia secured special approvals, allowing for structural elements that exceeded standard height limitations—going literally above and beyond to ensure maximum impact.
Managing structures over 12 meters high, we coordinated structural testing, production, and an overnight installation across two malls in just two nights.
Beyond design and execution, we created an interactive brand space where shoppers could actively engage with the event. A snow-blowing Christmas pendant set the festive mood, while a selfie booth encouraged social participation, further amplifying the campaign’s reach.
Both activations were successfully installed in two nights.
The campaign strengthened Sephora’s position as a leader in experiential retail.
The striking visual design drew in more shoppers, turning the pop-ups into high-traffic destinations.
The activation contributed to higher sales, proving the power of immersive retail engagement.
The bold, interactive setup generated organic social sharing, extending the campaign’s reach beyond the physical space.
Reinvigorating the motosport icon
