Vision Express, a leading high street eyewear retailer, sought a marketing partner with the expertise to improve operational efficiency, execute effective marketing campaigns, and implement store refits that reinforced brand impact. With a vast 550-store network, the challenge was to create a marketing infrastructure that was both agile and meticulously coordinated to ensure flawless execution at scale.
Altavia’s approach was not just to support Vision Express but to become an integral part of its marketing function. Our goal was to optimize marketing workflows, ensure efficiency in print and store execution, and enhance in-store engagement—all while maintaining a consistent brand presence across hundreds of locations.
Altavia embedded itself within Vision Express’ operations, streamlining workflows and enhancing execution across key areas:
Seamless Store Execution: Managing print production, hoarding, window site surveys, and branding for all new store refits.
Strategic Marketing Coordination: Aligning campaign planning with in-store activations to ensure consistent messaging and engagement.
Optimized Logistics & Distribution: Managing stock ordering through the MPOP platform, overseeing 1,500+ SKUs and 15,000 annual orders to ensure marketing materials were always available.
This structured approach enabled Vision Express to enhance efficiency while maintaining a strong, consistent brand presence.
A retail transformation to own the aisle
