Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and reinforcing its capabilities in digital Performance Marketing.
New Mobility
Founded in 2018 by Aida Sahraoui and Nadir Boulila, WONE is a Dubai-based performance-driven digital Marketing Agency, operating across and beyond the GCC. WONE specializes in building effective digital marketing strategies while optimizing impactful digital paid and organic channels to help retail and pure-player businesses grow online and offline.
WONE drafts detailed digital strategies, defines measurable KPIs, creates compelling content, operates, and monitors results-driven campaigns.
It capitalizes on a deep understanding of online growth, leveraging advanced digital methodologies, analytics, and A/B testing to ensure higher conversions, including online sales, online-to-offline footfall, mobile app conversions, and B2C & B2B leads, among other measurable results for clients in various industries.
WONE is strongly established in the GCC, with extensive knowledge of the region’s cultural nuances, and can operate campaigns globally thanks to its decentralized methodology and multilingual capabilities. WONE operates across several verticals including Retail, F&B, e-commerce, Technology, FMCG, Edtech, Fintech, Healthtech…
By joining Altavia, WONE Digital agency is harnessing the group’s global presence, its network of specialized agencies, and holistic sets of expertise. It will be part of Altavia’s hub in the Middle-East. Thanks to this acquisition, Altavia broadens its expertise in data-driven digital performance marketing and social media, reinforcing its positioning in the dynamic and strategically vital field of digital performance. WONE Co-Founder, Aida Sahraoui, commented: ‘Joining Altavia through this acquisition marks an exciting new chapter for us. We are thrilled to integrate our expertise in digital marketing and performance-driven strategies with Altavia’s renowned capabilities and global footprint. Together, we aim to leverage our service offerings across diverse multichannel sectors. This partnership strengthens our commitment to delivering specialized solutions and achieving significant growth for our clients.”
WONE Co-Founder, Nadir Boulila, commented: ‘We are very enthusiastic about the opportunity to join Altavia. This strategic partnership aligns with WONE’s growth ambitions, allowing us to leverage Altavia’s established network and extensive market presence. This partnership enables us to reinforce our commitment to delivering cutting-edge digital solutions and driving globally substantial value for our clients.”
Middle East Managing Director at Altavia, Martin MIRMAND added: ‘By joining forces with WONE, Altavia in the Middle-East embeds a strategic range of digital marketing services and performance-driven strategies that are vital for our clients in their online activations. I am delighted to welcome Aida, Nadir and their talented team in Altavia’s team in Dubai.’
Altavia is the world’s leading independent retail marketing services network. For more than 40 years, the group has been providing creative and technological commercial activation solutions specifically tailored to the needs of the retail sector. At the forefront of market innovation, Altavia improves the sustainable performance of more than 1,000 retailers and retail brands in 45 countries every day.
Altavia has 2,800 employees and achieved a turnover of 709 million euros in 2023.
“Turning clicks into coversions” is WONE Digital Agency’s motto. Transparency, Data and Insights are at the center of WONE’s approach leaving no room for assumption or subjectivity. WONE experts believe in high-service quality standards. Thanks to the agency’s extensive knowledge of the Retail and e-commerce ecosystems across the GCC, WONE comes in with a strong value proposition, a unique proprietary methodology, a multilingual team, and long-term partnerships with strong regional and global clients. https://www.wone.ae
WONE Digital Agency
