News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

STAND AS ONE Altavia at the start of The Transat CIC

STAND AS ONE Altavia at the start of The Transat CIC 2560 1707 Altavia

Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe! The Transat CIC represents the epitome of solo ocean racing. It’s a challenge…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

STAND AS ONE Altavia at the start of The Transat CIC

STAND AS ONE Altavia at the start of The Transat CIC 2560 1707 Altavia

Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe! The Transat CIC represents the epitome of solo ocean racing. It’s a challenge…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

YongHui Fresh
YongHui Fresh is taking on Hema (Alibaba) and Bingobox and goes even one step further… 1024 768 Altavia

YongHui Fresh is taking on Hema (Alibaba) and Bingobox and goes even one step further…

This lunch I discovered close by my office the newly opened YongHui Fresh (from the YongHui supermarkets chain which used to be quite well known among retail professionals as a good benchmark when it comes to fresh products)…   Now we all know Hema Fresh supermarkets bought by Alibaba… Well… YH Fresh went one step…

mise en intelligence collective
Collective intelligence – When the employee takes on responsibility for the business 2048 1365 Altavia

Collective intelligence – When the employee takes on responsibility for the business

The Belgian BU Altavia ACT*  is unique. What is special about it? An innovative management based on collective intelligence. From the initial motivation to the business impact, Anne-Catherine Trinon, CEO of the Brussels agency, tells us all about this management model which is gaining more and more momentum. But first of all, what is collective intelligence? It…

Les français et la consommation responsable
The French and responsible consumption 1677 1119 Altavia

The French and responsible consumption

We’ve been living on credit since Wednesday 2 August. According to calculations by the Global Footprint Network NGO, this was “Earth Overshoot Day” for 2017: the date by which mankind had consumed as many natural resources as the planet can renew in an entire year. The French people are increasingly aware of the ecological emergency…

car-sharing economy in China.
QR codes, big data, facial recognition, data sharing, user predictive behavior assessment to fuel the young car-sharing economy in China. 1678 1119 Altavia

QR codes, big data, facial recognition, data sharing, user predictive behavior assessment to fuel the young car-sharing economy in China.

Like anything else in China, local companies are not afraid of getting into a massive fight with the same idea in order to get market share; not afraid at all to share the cake. As a result, exactly the same way we saw dozens of bike-sharing companies budding for the last year, more than 30…

Les géants chinois creusent l'écart
The Chinese Giants are Striding Ahead 1827 1028 Altavia

The Chinese Giants are Striding Ahead

Two Chinese companies, Tencent and Alibaba, are streaking ahead in the big leagues. With huge sums of money behind them, and aware of the need for lightning speed, both web giants are taking gambles and risks and buying up at every turn, becoming bigger and bigger with every passing month. An overview of these two…

Agency merger: how to unite different company cultures 2098 895 Altavia

Agency merger: how to unite different company cultures

Anne-Catherine Trinon, CEO of Altavia ACT*, shares how she steered the successful merger of her Belgian marketing services agency.     In the life of a company, whether in marketing communications, advertising or any other sector, a fusion constitutes a special moment. And it’s only after settling all the administrative red tape, that the work…

Soyooz et Simplifield
Innovations of the month: Soyooz and SimpliField 1739 733 Altavia

Innovations of the month: Soyooz and SimpliField

Every month, Altavia Coach offers you a selection of innovative solutions in the retail sector. Let’s take a closer look at two of them: Soyooz and SimpliField. Soyooz: Helping the client choose THE right product for them It all began… …in 2012. It should be noted that trying to buy a high-tech product on the internet…

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