For Talents, a family capital investment company dedicated to the successful transfer of family-owned businesses between two generations, is taking a minority stake in the capital of Altavia Group, the world’s leading network dedicated to marketing services for the retailers.
For Talents takes over from BNP Paribas Développement and Andera Midcap in the group’s capital and thus becomes the reference minority shareholder of the family-owned group.
For Talents will accompany the handover process between Raphaël Palti, Founder, and one of his sons, Sydney Palti, Managing Director.
The evolution of the group’s governance is scheduled to start in May 2024, when Sydney Palti will become Chief Executive Officer and Raphaël Palti will become non-executive Chairman of the group.
Raphaël Palti, Founder of Altavia, said: “It is with great enthusiasm that we welcome Matthieu Leclercq and the For Talents team to Altavia. From the very beginning of our discussions, they have demonstrated their ability to understand Altavia’s ambitions and challenges, while also understanding the family dynamics that have led to the validation of our intergenerational transmission approach. I would like to thank BNP Paribas Développement and Andera Midcap for their long-term support, which is always benevolent and geared towards sustainable and long-term growth.
I have full confidence in Sydney, who will bring his energy to adapt the group to the constant changes in our clients’ needs and, with Altavia’s teams, continue its global development”.
“As the group celebrates its 40th anniversary, Altavia is entering a new growth cycle. To achieve our ambitious objectives, our three main levers are the acceleration of the transformation plan, the pursuit of a sustained international organic development and a resolutely proactive external growth strategy,” said Sydney Palti.
“We are proud to support Altavia, a French, family-owned, agile and innovative ETI, which is giving itself the means to transform itself in order to remain a leader in its market. Its global presence makes it a major partner for its clients, supporting their development. Our mission will be to accompany the transition from Raphaël to Sydney, so that it creates value for the Altavia group and its teams” explains Blandine Pessin-Bazil, Partner in charge of the transmission activity of For Talents.
The approach of the team For Talents is based on an observation: the rate of intergenerational transmission of family businesses is low.
Family-owned companies are an undeniable economic engine in France. Among the total number of transfers of small and medium-sized companies, only 10% are family transfers (source: KPMG-METI study November 2021).
The ambition of For Talents is to increase the success of family business transfers between two generations, in order to perpetuate them. For Talents has developed a unique approach based on a double protocol: an investment protocol and a protocol to accompany the transmission between a family manager and his successor, which also takes into account the need to maintain the unity of family shareholders.
Altavia Group’s advice :
- M&A advisor: Capstone Finance (Thaddée Willart, Alexandre Delbos)
- Legal counsel: Cohen Amir-Aslani (Gérard Cohen, Kévin Flochlay), Cards Avocats (Jean-François Carré)
Advice from For Talents :
- Legal counsel: Jones Day (David Swinburne, Kevin Bousset)
- Legal and tax due diligence: Jones Day (legal: David Swinburne, Kevin Bousset; tax: Emmanuel de la Rochethulon, Théo Piazza)
- Financial due diligence: KPMG Transaction Services (Guilhem Maguin, Rémi Varennes, Donia Cressey)
- Strategic due diligence: Advention Business Partners (Jean-Michel Schmitt, Iska Pivois)
About For Talents
Created in 2021 by Matthieu Leclercq, former Chairman of Decathlon and founder of O’Tera, For Talents is a family-owned investment company dedicated to the successful transition of family-owned companies from one generation to another.
For Talents positions itself as a partner-shareholder and makes minority investments that allow families to retain control of their company, while supporting them in this pivotal moment of transmission. The approach is tailor-made, based on a close relationship with the manager, his family ecosystem and the company’s governance system.
For Talents has already invested in major family businesses in their sector such as Paprec Group, Groupe Petit Forestier and Riou Glass.
For more information : www.fortalents.com
Altavia is the world’s leading independent network dedicated to marketing services for the retail industry.
Founded in 1983 by Raphaël Palti, its Chairman and CEO, the group offers Commercial Activation solutions specially adapted to the needs of the retail industry. Present in 45 countries on 4 continents, the Altavia group supports more than 500 retail brands and chains. In 2022, Altavia will have 2,800 employees and a turnover of 801 million euros.
Creative Commerce & Marketing Execution at the service of the customer relationship.
Altavia finds creative, technological, responsible and efficient ways to serve the quality of the customer relationship on a daily basis. We intervene on the entire value chain: from consulting and creation, to execution, to deployment and installation.
The customer: the alpha and omega of commerce.
Since its creation, Altavia has defended an open and lively business, a creator of encounters, mixes and opportunities. A radically human business.
Retail for Humans.