News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

luxury-brands-perfume

Welcome to Masstige !

Welcome to Masstige ! 2560 1707 Altavia

While accessible luxury is not a new market concept, it seems particularly suited to the current period. While the luxury sector has never been in better shape, paradoxically, inflation is…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail.…

We’re celebrating entrepreneurs at Altavia!

We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

luxury-brands-perfume

Welcome to Masstige !

Welcome to Masstige ! 2560 1707 Altavia

While accessible luxury is not a new market concept, it seems particularly suited to the current period. While the luxury sector has never been in better shape, paradoxically, inflation is…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail.…

We’re celebrating entrepreneurs at Altavia!

We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

Ultra-transparency in the retail sector 1678 1119 Altavia

Ultra-transparency in the retail sector

    There’s a new mantra that seems to be sweeping the retail market, introduced by visionary brands in a desire to make a clean break from convention: ‘ultra-transparency’. A bold approach designed to appeal to customers in their search for authenticity. We took a closer look at this inspirational trend with Thierry Strickler, Retail…

Luckin Coffee: delusions of grandeur in China 1677 1119 Altavia

Luckin Coffee: delusions of grandeur in China

    With Luckin Coffee about to float on the New York Stock Exchange and overtake Starbucks in China, Altavia Key Account Director Stéphane Joly introduces us to this latest Chinese unicorn. “  The US financial market is no longer enough – Shanghai launches its own Nasdaq China, being the unicorn factory that is, recently…

Bonial: re-connecting consumers to stores 1500 1125 Altavia

Bonial: re-connecting consumers to stores

    Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same model as its parent company in Berlin. An overview of a company that has already bagged the big accounts. The drive-to-store pioneer in Europe The…

GDPR: Fidzup, an exemplary case 1665 897 Altavia

GDPR: Fidzup, an exemplary case

    On 19 July last year, the President of the French Data Protection Authority – CNIL – issued Fidzup, which specialises in generating in-store traffic, with a formal notice for failure to adhere to the General Data Protection Regulation (GDPR). Following several months’ work, the start-up launched a consent management platform that was perfectly…

Colour management in Japan: progress for the sake of survival 1717 1093 Altavia

Colour management in Japan: progress for the sake of survival

The standardisation of the graphic chain is inevitable. Whilst some countries, such as Japan, have their own interpretations and adopt traditional methods, some players are working towards improving and standardising colour management practices. This is certainly true of Yukiko Inoue, who became General Manager of Altavia Japan in 2016.   What was your background prior…

Douyin/TikTok: a first-class marketing tool for brands? 1678 1119 Altavia

Douyin/TikTok: a first-class marketing tool for brands?

    Douyin, aka TikTok, has become the leading Chinese social media app. Secret recipe of this “sweet and sour” app.   Douyin is a hip short video app launched not so long ago in September 2016. In November 2017, ByteDance, the holding of Douyin, bought the US Musical.ly app for 1 billion USD. Since…

Intermarché changes the recipes for 900 products for Yuka 1366 629 Altavia

Intermarché changes the recipes for 900 products for Yuka

Intermarché decided to change the recipes for 900 products to reflect the profound need on the part of customers for transparency and their desire to eat better, the aim being to obtain better scores on Yuka. An important announcement in the food retail industry.   Created in January 2017, Yuka already has 11 million users, scanning…

The UCO of the week: Picture Organic Clothing ‘Ride, protect and share’ 2560 1456 Altavia

The UCO of the week: Picture Organic Clothing ‘Ride, protect and share’

Picture is the Auvergne-based eco-friendly outdoor clothing brand that is enjoying well-deserved success with its range of 100% recycled, organic or bio-sourced products.   Julien, Jérémy and Vincent, three friends originally from Clermont-Ferrand, decided in 2008 to create an outdoor clothing brand that was 100% committed, eco-designed and part of a sustainable development approach. “The…

UCO (Unidentified Commercial Object) of the week DIZY: ‘Putting you in the designer’s seat’ 1774 693 Altavia

UCO (Unidentified Commercial Object) of the week DIZY: ‘Putting you in the designer’s seat’

Start-up Dizy – a contraction of the words ‘design’ and ‘DIY’- was born in Roubaix in January 2019. Its aim? To offer sustainable modular furniture and to put customer creativity at the heart of the commercial relationship.   “Become a dizyner” Lamps, coffee tables, shelving, benches, desks… you name it, you design it! That’s basically…

The boom in the Chinese local delivery market 1678 1119 Altavia

The boom in the Chinese local delivery market

The last-mile delivery market, which stems directly from the e-commerce sector, has grown considerably in China and was estimated to be worth over $250bn in 2018, indicating a significant change in consumer behaviour as we become accustomed to having all manner of products delivered to us at any time. Altavia Key Account Manager Stéphane Joly…

Local initiatives combating food shortages 1024 683 Altavia

Local initiatives combating food shortages

The fear of a food crisis is spreading around the world. Uncertainty about food supply may trigger a wave of export restrictions, “likely to lead to a shortage on the world market,” as the UN Food and Agriculture Organization (FAO), the World Trade Organization (WTO) and the World Health Organization (WHO) warned in a joint…

COVID-19: Unprecedented collaborations in the retail sector 1024 391 Altavia

COVID-19: Unprecedented collaborations in the retail sector

A HIGH TENSION SITUATION In lieu of the coronavirus health, social and global crisis, the retail food sector is subject to unprecedented tension: more motivated than ever, it is and will remain the main source of basic necessities. However, the variety of protective measures implemented for employee benefit, such as threats to retirement rights, the…

UCO of the week: Greyston Bakery 1024 683 Altavia

UCO of the week: Greyston Bakery

Founded in 1982 by aeronautical engineer turned Buddhist monk Bernie Glassman, the Greyston Bakery social enterprise, specialising in baked goods preparation, is committed to providing jobs and professional training to those who experience difficulty finding work. A revolutionary recruitment policy The Open Hiring® program launched by Greyston Bakery is based on the idea of investing…

Interested in finding out more about an article?

Interested in finding out more about an article?